Just a fun little presentation I gave at Intelligent Content 2014 about how companies can learn some basic lessons from the most popular cult followings.

1. SDL Proprietary and Confidential
Rabid Fans
The Secret Behind a Great
Cult Following
Andrew Thomas, Director of Product Marketing
for SDL Documentation
2/27/2014

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Allow me to introduce myself
○ Born and raised in Alabama
○ Love poetry, politics, and
parenting
○ Spend way too much time
consuming media
○ Product Marketing Director
for SDL LiveContent
○ HUGE NERD
○ Let’s connect: @work_ajt

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Here are some of my fandoms

4. Dynamic Leaders

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Highlight your personality

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Inspire with vision

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Educate your base

8. Engaged Audience

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Be quotable

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Talk directly to your fans

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Invite participation

12. Inclusive Exclusivity

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Start a club

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Develop unique visuals

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Develop unique language

16. Meme Mashups

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Know your FanVenn™

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Leverage compatible fandoms

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Engage other fandoms

20. Intelligent Content

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Modular

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Sharable

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Tagged

24. Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks,
service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be
copied, used or distributed except as authorised by SDL.
Global Customer Experience Management