This document discusses the benefits of providing readers' advisory services through library catalogs. It argues that integrating reading recommendations directly into catalogs allows readers to access personalized suggestions anytime, anywhere without needing to visit the library in person or speak to an advisor. Key benefits include removing barriers to readers seeking suggestions, fostering an online community of readers, strengthening collection development, and meeting new expectations for remote, personalized services. The document outlines several ways reading lists, reviews, and read-alike suggestions could be seamlessly embedded within catalog records and interfaces.