Qzedia - Real-Time Location-based Digital Marketing Demand Side Platform for Mobile Advertising - We provide you with the opportunity to access inventory for the mobile web and applications using a unique mobile DSP - We manage location like no other platform currently does, and are able to handle audience data intelligence and segmentation

1. Real Time Location
Demand Side Platform
1-888-717-3097 (North America)
www.Qzedia.Com
514 -745-4275 ex. 245

2. Exploring Opportunities
Confidential – For partner program use only

3. Exploring opportunities
Qzedia: Intro to the Geo Mobile DSP Ecosystem
Amélie Roy, Mathieu Ratié & Lubin Bisson
Confidential – For partner program use only
514-745- 4275 ex 245
1-888-717-3097 (North America)

4. Location is truly the basis for everything happening in mobile
How do you leverage mobile location?
Technology & Marketing
Multi location brands and geo-location
Confidential – For partner program use only

5. Exploring Opportunities
You know “Broadcasting”?
This is “Placecasting”
Confidential – For partner program use only

6. Confidential – For partner program use only

7. Mobile DSP and Geo Location - The Platform
Big Data Processing
Dynamic Creative Publishing
Format
Layout
Circulation
Offer Type
Category
22 Dynamic
Elements
Confidential – For partner program use only

8. The Starting Point:
Location-based Mobile Marketing
Confidential – For partner program use only

9. Ad-Spending Format and Method of Delivery
Ad-Spending
DIRECTED
to:
Mobile Devices:
Smartphone, Feature phone, Tablet, e-reader, gaming
device, mobile-enabled laptop, net book, GPS devices, etc.
Confidential – For partner program use only

10. Ad-Spending Format and Method of Delivery
Ad-Spending
DIRECTED
to:
Mobile Devices:
Smartphone, Feature phone, Tablet, e-reader, gaming
device, mobile-enabled laptop, net book, GPS devices, etc.
Confidential – For partner program use only
Computing Devices:
Desktop / Laptop

11. Real-Time Dynamic Inventory Acquisition
Confidential – For partner program use only

12. Leverage Mobile to Create
One Truly Cross-device Platform
Confidential – For partner program use only

13. DSP “Demand Side Platform”
Enter budget, time
and maximum
CPM Bid
View spend,
impressions and
performance
Upload Creative or
Paste in Ad Tag
Track clicks and
conversions
Select targeting
options
Download and
analyze your
reports
Select Apps
and Mobile
Websites
Adjust CPM
Bids
Repeat!
Confidential – For partner program use only

14. You know Broadcasting; this is Placecasting
Multiple Sources of
Mobile Inventory
Confidential – For partner program use only
+
Multiple Geo-coding
Sources

15. How we find your Place-Based audience
Place-based Audience Profile
What kind of audience is in this place?
Psychographic Layer
lifestyle categories | media usage |
brand affinities | purchasing patterns
Demographic Layer
HH income | HH size | age | gender |
education | ethnicity | employment
Geography + Time Layer
neighborhoods | points of interest | weather
| local businesses | events calendars
Publisher and User Passes
Location Data
Postal code | address | lat-long etc
Confidential – For partner program use only
Targeted dynamic ads delivered
across multiple digital platforms

16. As broad as an entire country, as fine as a building
Proximity
Municipal
Building
National
International
Confidential – For partner program use only
Regional
Neighbourhood
Point of sale

17. Qzedia for Local Media
Amélie Roy
Mathieu Ratié
Lubin Bisson
amelie.roy@qzedia.biz
mathieu.ratie@qzedia.biz
bisson@qzedia.biz
Amélie Roy, Mathieu Ratié & Lubin Bisson
Confidential – For partner program use only
514-745- 4275 ex 245
1-888-717-3097 (North America)

18. The ecosystem according to Éric Picard @ericpicard
The color coding here: Red for publishers, Blue for advertisers and buyers and
Purple for companies that sit between them – maybe we can call them "aggregators."
Confidential – For partner program use only

19. Qzedia: Distinctly mobile
Location Insight Services have a simple premise:
by leveraging the aggregated and anonymised data
asset derived from connected consumers’ mobile
location data, Telco operators can identify patterns
in location activity over time.
This not only enables a much deeper understanding
of the consumer in terms of behaviour and
motivation, but also builds a clearer picture of the
visitor profile of the location itself.
Confidential – For partner program use only