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Quiz 3 chapter 11, 13, 14
- 1. Quiz 3 (Chapter11, 13, 14) Question 1 1 / 1 pts Which of the following are considered informal communications? A scope of work document that you send to a client for approval. A text message from a client letting you know that she is running late for a meeting. An email from the Human Resource Department containing information about the deadline to enroll in the company retirement plan. A conversation with your supervisor at a scheduled meeting. Question 2 1 / 1 pts The informal communication network, or grapevine: is moderately important, depending on what is happening within the organization and leadership. is extremely important because it is widespread and carries information very quickly. is not important because it is unplanned and may involve rumors, untruths, and trivial topics. is necessary to share important messages with the whole company. Question 3 1 / 1 pts A team in the ________ phase is transitioning to a period when it focuses on developing shared values and expectations for how to work together and facilitate collaboration.
- 2. storming norming performing forming Question 4 1 /1 pts The productivity of a group in the forming stage is: it varies. high. moderate. minimal. Question 5 1 / 1 pts Olivia was returning from her break when her boss saw her and stated, “I noticed your break was especially long this afternoon.” Her boss was curious if there was anything amiss, but did not want to pry. Olivia interpreted this message as if her boss had used a disapproving tone and was a little upset by it. Later that day Olivia was reporting on a project to her boss and she was a bit more forceful in her presentation and brought in many more justifications for project changes than she had originally intended to. This change in Olivia’s work presentation happened because of what type of communication barrier?
- 3. Biased hearing Biased language Withholdinginformation Filtering IncorrectQuestion 6 0 / 1 pts Ray just learned that he is one of three finalists for a Vice President position at Microsoft. In two weeks he will meet with the company president and two other current vice presidents for one final interview. After the interview, if he gets the position, most likely he can expect to receive________. a text letting him know he got the job. a phone call telling him when he is expected to start work. an email telling him that he was selected for the position. (WRONG) a letter with details about the job offer. Question 7 1 / 1 pts Research on successful employees has found that they had an advantage - effective communication from a boss or leader. Effective communication leads to greater: lags on projects.
- 4. communication. worker turnover. productivity. Question 8 1/ 1 pts Successful teams require: no management. supportive management. command-and-control management. volatile management. IncorrectQuestion 9 0 / 1 pts Key characteristics of work teams include: teams have authority and decision-making power to pursue their goals and complete assignments. teams change periodically adding new members and dropping old members as they finish their assigned tasks. (WRONG)
- 5. teams completely disbandafter the completion of each project. all team members report through the same department and/or management chain. Question 10 1 / 1 pts Freddie Mac released information about quarterly income and expenses. This is an example of: diagonal communication. horizontal communication. external communication. vertical communication. Question 11 1 / 1 pts ________ is the component of the marketing mix that can compared to cost using the 4 C’s. Product Price Promotion Place
- 6. Question 12 1 /1 pts “Distribution and delivery” is the definition of which component of the Marketing Mix? Value statement Promotion Product Place Question 13 1 / 1 pts Which of the following is an example of a primary research source for segmentation and targeting? Industry report Business directory. Survey. Newspaper article. Question 14 1 / 1 pts
- 7. Businesses use anumber of methods to gather information and create a good picture of their customer base. This ________ can help companies to validate their target market. Segmentation Strategic planning Market research Retargeting Question 15 1 / 1 pts ________ are individual characteristics and traits such as age, life stage, economic situation, and personality. Psychological Factors Economic Factors Personal Factors Situational Factors IncorrectQuestion 16 0 / 1 pts Marketing is best defined as the activities, organizations, and processes for ________.
- 8. advertising, building awarenessof and promoting an object of value for customers. (WRONG) designing, building, delivering and supporting a product or service. designing and strategically releasing promotional materials to consumers. creating, communicating, delivering, and exchanging offerings that customers value. Question 17 1 / 1 pts Sweet Teas tea shop’s sales have been declining. The company has been leaving coupons on the doors of homes around the neighborhood in an effort to increase sales and get more customers in the door. However, lately the owner of Sweet Teas has noticed that very few customers use the coupons. How could Sweet Teas check to see if their target market (the homes in the surrounding neighborhood) are in fact their primary customers? Sweet Teas could update the look of their shop, adding some new light fixtures, paintings and better seating which would appeal to their target customer. Sweet Teas could place coupons on doors in a different neighborhood to see if those neighbors visit Sweet Teas. Sweet Teas could purchase an email list and blast it with e-coupons. Sweet Teas could conduct market research to validate their target market. Question 18 1 / 1 pts How could a company’s target market be validated by market research? Market research can provide insights into the makeup of existing customers and potential customers. A company can use that information to see if the customers they have been targeting are in fact their most promising customers. Market research can confirm if the company’s target market is happy with the goods and services that are being provided by the company.
- 9. Market research researchcan help marketers identify ways to maximize their upsells to customers. Market research can help a company understand their business so that they know what their customers will want to purchase. Question 19 0 / 1 pts The “Place” component of the marketing mix is defined as: The goods and services offered Communication and information The company’s location Distribution and delivery Question 20 1 / 1 pts Some examples of “Price” include: An advertisement placed in the local paper advertising a buy one get one free sale. Social media ads promoting weekly specials. It cost the company $10 to acquire a picture frame and the company then sells the frame to the end consumer for $15 ensuring a fair value in the transaction An e-mail message showing the sale prices for the week at the local grocery store. Apples are on sale!
- 10. Question 21 1 /1 pts ________ products are usually more expensive and the consumer is more likely to compare a number of options to assess quality, cost, and features. Shopping Unsought Specialty Convenience Question 22 1 / 1 pts Which of the following would be considered convenience products? Soft drinks and chewing gum Cell phones and laptops Shirts and shoes Tires and car batteries Question 23 1 / 1 pts What are the three type of social media marketing activities that organizations engage in?
- 11. Direct, indirect, andinteractive. High, low, and medium. Text, image, video Paid, earned, and owned. Question 24 1 / 1 pts Sales presentations, demonstrations, consultative selling, and reference selling are examples of ________. B2B sales promotions consumer sales promotions promotion mix personal selling techniques Question 25 1 / 1 pts Promotion mix includes ________. retailers, wholesalers, agents, and brokers.
- 12. advertising, public relations,personal selling, sales promotion, direct marketing, digital marketing, and guerrilla marketing. discount stores, department stores, warehouse, and chain stores. retailers, public relations, brokers, and chain stores. Question 26 1 / 1 pts Which of the following are ways an organization may use IMC to support their marketing efforts? A company may use a coordinated message in advertising, direct marketing and digital marketing materials. A company may conduct research by asking existing customers about their likes and dislikes. A company may use social media to promote a new product. A company may use email marketing to promote a new product. Question 27 1 / 1 pts The primary disadvantage of advertising is ________. Time - it can take a creative team several weeks to create a single advertisement. Effectiveness - people can fast forward through even the best TV advertisements. Advertisements become outdated and need to be updated to remain effective. Cost - depending on the medium, advertising can be very expensive.
- 13. Question 28 1 /1 pts Which of the following is the most significant strength of personal selling? Its flexibility. Its reach Its cost. Its convenience. Question 29 1 / 1 pts Soft drinks and chewing gum would be considered which type of products? shopping unsought convenience specialty Question 30 1 / 1 pts ________ offer warehousing and transportation services.
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