2. Quiver is...
● For busy college students looking for jobs
● Who are dissatisfied with the repetitive nature and time
consumption of job applications
● Our product is a Google Docs extension
● That provides an efficient way to complete multiple
cover letters
● Unlike alternative cover letter helpers
● Our product automatically imports important company
information and finds company news to incorporate into
the letter.
3. Persona: Jason
● Student at the Michigan
● Computer Science major
● Looking for full-time positions
● Wants to apply to Forbes 100 tech company
● Extremely busy schedule
4. Persona: Rachel
● Freshman at Michigan
● No previous experience
● Looking for freshmen opportunities
● Currently, no personal cover letter
5. Use Case
As job applicants and busy students, Jason
and Rachel want to quickly apply to many
positions and submit the best possible cover
letter so that they can land a job.
Jason is a rising senior at the University of Michigan and is looking for full-time positions in software engineering. Looking to enter the industry with a Forbes 100 tech company, he applies to the University New Grad positions at Google, Amazon, Microsoft, and Facebook. All 4 applications are due tomorrow morning, the same day as his EECS 482 exam. Therefore, Jason does not have much time to create a custom cover letter for each application that requires it. This results in Jason submitting a generic cover letter or not submitting one at all.
Rachel is a freshman at the University of Michigan studying computer science. She doesn’t have any previous experience but has recently learned about freshman opportunities such as Google Engineering Practicum and Amazon Future Engineers. She doesn’t have a cover letter and needs help writing one.
