Oh no! Our mobile
version is heinous.
What am I going to do?
What we used to do is now wrong
Desktop content is no longer used to calculate
relevancy, the mobile experience is now primary.
Mobile content – titles, meta desc, etc. –
Reasons to be concerned
• If you have no mobile site at all.
• If your mobile site contains FAR LESS content than
your desktop site.
• If your mobile site has been heretofore treated as
an after thought.
Options for a Mobile Solution
• Stand alone mobile site
• … but we have an app!
SEO is still SEO
• Meta data should match between the two versions.
• Content should be as close to the top of the page as
• Responsive sites should “collapse” in the correct order.
• Mind your load times. Excessively large images, scripts
and other items that aren’t visible in the mobile view
at this size
On the desktop,
this looks okay.
Here, it looks like
enough listings to
populate the field.
Do not make users scroll eternally
to get to the content
Make sure navigation in both views
connects to the same content
Ads should not overwhelm the
small, single column mobile version
Any scripts or functionality must
work in both mobile and desktop.
Tools for Page Speed and Load Times
• Google PageSpeed Insights
– Follow guidance for both mobile and desktop
• Many SEO tools pull in PageSpeed and Yslow into
their auditing tools.
Conversations to have…
• Fonts based on ease/speed of load vs what the designer
used in the photoshopped mock up?
• Content to suppress on the mobile site? (Using detection
to deliver only the pieces necessary to the UX)
• How many different tracking tools do you need? How
many customer analytics/behavior monitoring beacons?
More Speed and Performance?
For more performance and
speed advice (which is very
applicable to mobile first),
see my talk from last year.