Hadley Swaggert has over 10 years of experience in project management, marketing, and event coordination. She currently works as a Project Manager at Wunderman where she leads projects for Best Buy including their weekly ad campaigns. Her background also includes teaching English in South Korea, coordinating events, and she has a bachelor's degree in marketing from Saint Mary's University.
1. HAdley E. SWaggert
612-298-5776 hadleyswaggert@gmail.com
Summary of Qualifications
o Demonstrated leadership, ability to develop trust, and motivate others.
o Demonstrated ability to communicate and interact effectively with clients and associates.
o Detail oriented in a creative and effective way to strategically plan and implement projects.
o Strong interpersonal skills, and proven ability to quickly build rapport.
o Highly skilled in Microsoft Office Collection for both Mac and PC, and Adobe Mac Collection.
Professional Experience
Wunderman, Richfield, MN
Project Manager…………………………………………………………...……………………...…...July 2014-Present
Client: Best Buy
Projects: Weekly Ad (Print Digital), Black Friday Ad (2014 & 2015)
• Build the client/agency relationship, acting as the primary contact for multiple Best Buy divisions (i.e.
Financing, Legal, Entertainment, Health & Fitness, Connected Home, Car & Audio, etc.)
• Lead the client through the weekly ad process, with the added complexity of 7 concurrent ad processes.
• Deliver results that exceed client expectations for the Weekly Ad while ensuring the alignment of 4 Weekly Ad
editions. (Print, Digital, Mobile and In Store)
• Voice of the agency in weekly client ad planning strategy sessions, to provide creative input and advise on
leveraging agency capabilities.
• Responsible for the agency relationship with Best Buy’s Backend Development team for the Digital addition
through weekly strategy and development sessions, to stay within the project’s identified scope.
• Lead, assess and assign projects on a daily basis for a production team of 20+ people to meet time sensitive
deadlines.
• Analyze and refine the production processes to increase efficiency and effectiveness from creation to completion
of the Weekly Ad.
Lead Project Coordinator…………………………………..……………...……………...………...Aug.2013-July 2014
• Organizing, developing, and conducting quality control for each weekly digital insert.
• Maintaining internal and external relationships while working closely with the print insert team, merchants,
web planners, and other Best Buy employees.
• Overseeing three additional project coordinators to ensure we meet our weekly deadlines.
• Tools/software used: Microsoft Office Suite, Adobe Suite, Promotion Manager, Quark, Omnigraffle, and Share
Point.
Project Coordinator………...……………………………………………...………………………Aug.2012-April 2013
Inchang High School, Seoul, South Korea
Native English Teacher………………………………………………………………….....…………….……2010-2011
• Responsible for teaching Korean students conversational English.
• Developed curriculum, weekly lesson plans, and activities. Conducted student testing and progress reports.
• Demonstrated ability to manage a class schedule of 19 classes per week, 600+ students’ faculty and staff.
Woodhill Country Club, Wayzata, MN
Event Coordinator………………………………………….…………………………...………...…………….2007-2014
• Coordinate and monitor event timelines and ensure deadlines are met from conception to clean up.
• Working with and managing suppliers, contractors, employees, wait staff and many other parties.
• Primary contact for the client before and during the event. Meeting clients needs by presenting ideas and
solutions to their request.
• Using Problem-Solving Skills to come to quick resolutions when issues arise. Staying focused and organized to
ensure that the event goes off without a hitch.
2. Education
Saint Mary’s University, Winona, MN - 2009 Graduate
Bachelor of Arts, Major: Marketing Minor: Fine Arts
Accomplishments & Volunteer Work
Head Hockey Coach: Volunteer hockey coach for 5 year with the Hopkins Youth Hockey Association.
International Experience: Accepted a position in South Korea, where I lived and worked for a year in a
non-English speaking community. Traveled to: Thailand, Taiwan, Main land China, and Honk Kong.
Captain: Saint Mary’s University Women’s Ice Hockey 2007-08. Hopkins High School Ice Hockey 2004-
05, Track and Field, pole vault/sprint team 2004-05.
First Place Case Study Award: Strategic Marketing 2009.