The document presents a concept for a mobile application called Expresso that allows coffee lovers to check wait times and stock availability at their favorite coffee shops in real-time. By implementing a crowd-sourced information base, users can report on line lengths and product shortages. This data is displayed visually so other users can see peak wait times and find new nearby coffee shops. The app aims to help coffee addicts get their fixes more efficiently.

1. Paola Pachon // Ashleigh Odea // Kevin Kriliuk

2. The Places
Starbucks
Dunkin Donuts
Café Bene
Teavana
Argo Tea
David’s Tea
Brooklyn Bagel
Stumptown Coffee Roasters
Gregory’s Coffee
Pushcart Cafe
The Problem
Coffee addicts are frustrated by long lines at their favorite coffee shops, the only way to know if their favorite place is busy is by getting there and finding out themselves.

3. Our Concept
By implementing a crowd sourced information base, coffee lovers will get real time updates of how long the line is at their favorite coffee house. Using predetermined wait times, the users are able to report the length of the line as well as report on shortages (i.e ran out of 2% milk.) The data is accumulated into a visually pleasing structure that informs the consumer about the peak hours, thereby helping coffee addicts alike know the forecast for what is to be expected at their favorite store and also giving them the opportunity to check out new locations frequented by other expresso users.
Expresso is a mobile application that revolutionizes the everyday coffee run
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4. The People
I am the designated coffee runner when the other interns are out. I need to fill everyone’s order and deliver it in the office. This app would be beneficial as it would probably shave off some minutes on the dreaded coffee runs.
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I like my dark blend, its the perfect way to put a smile on my face and keep me going throughout the day. I tend to stick to my classic blend.
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Ashley Wilson, 20, intern at Vera Wang
Lives in Hoboken, not a self proclaimed coffee addict. She is the office bitch and does about 3-4 coffee runs throughout the day. She always has a lot of orders to remember and carry back.
Johanna Hart, 27, Hospital Attendant
Works in Mount Sinai on the east side. Commutes from NJ often stops by the Starbucks in Penn Station if she arrives early. She relies on efficiency and her Dark Roast blend to get her through the day. She visits his coffee shop often 1-2 times a day.
I need my morning coffee. I’m always in and out if the lines not too long. When they run out of my favorite double shots I wish they put a sign in the window so I know before getting on the line...
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Louis Davidson, 23 Graphic Designer
Will be late to work in order to get his caffeine fix. He relies on coffee throughout the day, often visiting his favorite starbucks 3-4 times a day. Lives in the upper east side.

5. How often does the consumer get coffee?
3-4 times a day for coffee addicts.
What are the reasons people do not get coffee?
Long lines, wait times, bad experience, price, inconvenient.
Coffee Statistics
• Frappacinos take the longest to make
• Coffee and Ice Coffee is the quickest consumption.
• Espresso is about 30 seconds.
• Refreshment drinks, same as espresso.
• Takes 5 minutes to brew.
The Research
The Insight
People seek out mobile applications to make their every day life more convenient.
Coffee Times
Morning 8:30am-11am (Peak)
Wait time: 10-15min
Lunch 1:30pm-3pm
Wait time: 5-10min
Dinner 5pm-6:30pm (Peak)
Wait Time: 10-15min
Late Night 8pm-11pm
Wait Time: Less than 5min

6. The Features
- Push Notification
- Check in’s
- Line Status
- Favorite Stores
- Near Me Map
- General information (hours, location, contact info)
- User Beware option - report if stores are out of
certain supplies.
- User Location Notifications
- Like button for automated reports
- Recommendation of stores
http://marvl.in/4b8i24
Settings
Sitemap
Favorites Check In
Home Login
Find New
Near Me Map
Line
Status
User
Profile
New
Account

7. T h anks a latte!