The questionnaire results show preferences for film trailers and cinema-going habits. Most respondents were aged 16-24, male, and enjoy comedy and thriller films. Over half see trailers before films and visit websites after, with soundtracks and posters also influencing views. Respondents generally want trailers to clearly illustrate stories in 30 seconds to 1 minute 30 seconds.

1. QUESTIONNAIRE RESULTS

2. 1. How old are you?
12-15 16-18 19-24
25-40 41+

3. 2. What gender are you?
15
14
13
12
11
10
9
8
Gender
7
6
5
4
3
2
1
0
MALE FEMALE

4. 3. What is your favourite genre of
film?
Thriller
Rom Com
Comedy
Horror

5. 4. How often do you read film reviews?
Never
Rarely
Sometimes
Often
Always

6. 5. How long do you think a movie
trailer should last for?
8
7
6
5
4 How long do you think a movie trailer should
last for?
3
2
1
0
<30s 30s-1min 1min-1min30s >1min30s

7. 6. Do you prefer to see the trailer
before seeing a film?
15
13
11
9
Do you prefer to see the trailer before seeing a
7
film?
5
3
1
-1 Yes No

8. 7. How often do you to the cinema?
5
4.5
4
3.5
3
2.5 How often do you go to the cinema?
2
1.5
1
0.5
0
Never Rarely Sometimes Often Always

9. 8. How important do you find a
soundtrack to a trailer is?
7
6
5
4
How important is a soundtrack to a trailer?
3
2
1
0
Not at all failry effective Effective Very effective

10. 9. Do you visit the website of a film
after you view the trailer?
8
7
6
5
4 Do you visit the website of a film after viewing
the trailer?
3
2
1
0
Yes No

11. 10. Does a film poster influence you to
see the film trailer?
Yes
No

12. 11. Do you want the trailer to illustrate a
very clear picture of the film and it’s story
14
12
10
8
Do you want the trailer to illustrate a very
clear picture of the film and its story?
6
4
2
0
Yes No

13. 12. Does seeing the actors/directors/producers
name influence you in seeing the film?
Yes
No