1. 1. Age 15
14
2. Gender
13
12
11
12-15 10
9
8
16-18 7
6
19-24 5 Gender
4
25-40 3
2
41+ 1
0
MALE FEMALE
3. Genre 4. How often do you
read film reviews?
Thriller Never
Rom Com Rarely
Comedy Sometimes
Horror Often
Always
5. How long do you 6. Do you prefer to
think a movie trailer see the trailer
should last for? before seeing a film?
8 15
6 Do you
4 How long do 10
2 prefer to see
0 you think a
5 the trailer
movie trailer
before
should last 0 seeing a
for?
Yes No film?

2. 7. How often do you 8. How important is
go to the cinema? a soundtrack to a
5
trailer?
4 7
6
3 5
4
2 How often do 3
2 How
1 you go to the important is
1
cinema? 0 a soundtrack
0
to a trailer?
Often
Always
Rarely
Sometimes
Never
9. Do you visit the 10. Does a film
website of a film after poster influence you
viewing the trailer? to see the film's
8 trailer?
6 Do you visit
4 the website of
2 a film after Yes
viewing the
0 trailer? No
Yes No
11. Do you want the 12. Does seeing the
trailer to illustrate a actors/directors/pro
very clear picture of ducers name
the film and its story? influence you in
14 seeing the film?
12
10 Do you want
the trailer to
8
illustrate a
6 very clear Yes
4 picture of the
2 film and its No
0 story?
Yes No