The document contains the results of a survey about movie trailer viewing habits. It includes data on: 1) The ages and gender of respondents; 2) Their favorite movie genres; 3) Their preferences for trailer length, viewing trailers before films, and cinema visit frequency; 4) The importance of soundtrack and clarity of story in trailers; and 5) Whether respondents visit film websites or want trailers to illustrate the film's story clearly.

2. 12-15 16-18 19-24
25-40 41+

3. 15
14
13
12
11
10
9
8
Gender
7
6
5
4
3
2
1
0
MALE FEMALE

4. Thriller
Rom Com
Comedy
Horror

5. Never
Rarely
Sometimes
Often
Always

6. 8
7
6
5
4 How long do you think a movie trailer should
last for?
3
2
1
0
<30s 30s-1min 1min-1min30s >1min30s

7. 15
13
11
9
Do you prefer to see the trailer before seeing
7
a film?
5
3
1
Yes No
-1

8. 5
4.5
4
3.5
3
2.5 How often do you go to the cinema?
2
1.5
1
0.5
0
Never Rarely Sometimes Often Always

9. 7
6
5
4
How important is a soundtrack to a trailer?
3
2
1
0
Not at all failry effective Effective Very effective

10. 8
7
6
5
4 Do you visit the website of a film after viewing
the trailer?
3
2
1
0
Yes No

11. Yes
No

12. 14
12
10
8
Do you want the trailer to illustrate a very
clear picture of the film and its story?
6
4
2
0
Yes No

13. Yes
No