The document summarizes how the author attracted their target audience of rock music fans to their magazine. They used conventions from other established rock magazines, such as dark colors and red text. The magazine's title "Skream" was large, bold, and related to rock music. The cover featured a model in a pose setting a dark mood. The contents page and articles focused on bands and topics of interest to readers. The double page spread had an engaging large red title and pull quote about the featured artist tuning his guitar.