This document summarizes a magazine evaluation. It discusses the target audience for the magazine, how the audience was addressed through design choices, and what was learned from the process. The target audience was described as independent people interested in alternative/rock music. Research including a survey of 40 people provided insights into the audience. Fonts, layout, photos, and other design elements were selected to attract this audience and represent rock culture. Key lessons included learning how to better address the audience and refine the magazine concept based on feedback.

1. Magazine Evaluation
1. Who would be the audience for your media product?
2. How did you attract/address your audience?
3. How does your media product represent particular social groups?
4. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
5. What kind of media institution might distribute your media product and
why?
6. What have you learnt about technologies from the process of
constructing this product?
7. Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?

2. Q1.Who would be the
audience for your media
product?

3. My target audience includes
people who are relatively
independent with a grungy style
that holds a hint of rebellion.
Through my planning I conveyed
that they are fairly unique and
unorthodox, standing out from
society.
My ideal reader would be
somebody who takes an interest
in alternative/rock music and
have full freedom to live their
lives however they want.

4. I had chosen this specific audience because
there was a very large gap in the market for
alternative/rock music magazines which
possessed more of a sophisticated and
stylish look. Magazines such as ‘Kerrang’ and
‘Rock Sound’ are two very influential
products in the magazine industry, however I
found very poor aspects of each of them:
overcrowding of every page was an issue;
neither looked stylish, but rather messy and
put together; both magazines were compact
with advertisements which distracts you
from the music content. These all became
factors in which I attempted to avoid at all
times when creating my own magazine
product. However, in my research I only
found one magazine that caught my eye, Q.
Q magazine linked to my idea that related
alternative/rock music to style, therefore
creating a real culture for this type of music.

5. The questionnaire I made gave me the
greatest insight into the views of my
target audience and I feel that this could
not have been achieved any other way. I
surveyed 40 different people all who I
believe to be part of my target audience
for my music magazine. It created
information which helped me to create
my magazine product such as: 60% of
my target audience were male which is
the reason that led me to use more
masculine colours (black, white and red)
for the colour scheme of my magazine;
50% would rather listen to Two Door
Cinema Club than three other music
choices. Two Door Cinema Club is a
band worldly known for their intimate
gigs with fans in smaller venues.
This gave me an insight that my
audience could be interested in smaller,
more independent gigs/festivals such as
the rock festival ‘2000 trees’.

6. All of the questions in my music
magazine were suitable enough
to give me a colossal insight
into their likes and dislikes (e.g.
Would they rather listen to Two
Door Cinema Club or Ed
Sheeran), and other questions
were crucial such as deciding
what the name for my
magazine best suits the
alternative/rock genre and
what type of photo shots I
should include in my magazine.
But sometimes the questions
didn’t fully relate to my own
music magazine such as ‘What
music magazines do you read?’.

7. I used ‘tumblr’ to research
about alternative/rock music to
give me a visual representation
and understanding of my target
audience’s lifestyle and music
culture, as well as their
ideologies and their aspirations
in life.

8. Through my research I discovered that the
lifestyle of an alternative/rock music listener
was extremely carefree and independent,
however clothing was a huge factor to relate to
their persona.
Because the foundation of my target audience
was more popular to men, I decided to look up
clothing brands which related to
alternative/rock music such as ‘Fred Perry’.
Through my research upon the history of this
brand I found this quote: ‘In 2003 we sharpened
up our fit and expanded the horizons of the
brand attracting a new generation of young,
talented music, TV and film stars. The Golden
Eagle proved particularly popular amongst the
noughties rock scene and could be regularly
spotted on bands like Vampire Weekend, Arctic
Monkeys and Bloc Party.’ These bands are the
bands which established the new era of
alternative rock in which my magazine is based
on. Therefore this brand fitted perfectly to my
magazine product which led me to have my
model wear a Fred Perry Jacket in one of my
contents page photo shots.

9. Q2: How did you attract/address
your audience?

10. I used my questionnaire to ask the ideal
reader whether the layout of the
magazine was important.
100% of my interviewees believed the
layout and design of the magazine was
essential to the rock culture to make it
visually pleasing. The audience said that
my magazine will look more professional
if it’s structured properly and that if the
layout is cluttered then it is going to be
harder for the reader to navigate their
way around the magazine. I used the
comments from the questionnaire as
information to guide me closely through
the developing stages of my music
magazine, enabling me to make sure the
layout was stylish and precise.

11. I wanted the body language of my model to
possess a relaxed facial expression but
illustrate seriousness to convey the ‘realness’
and ‘down to earth’ atmosphere, rather than
the materialistic and fake pose that many
magazines get their models to do.
I needed the model to make eye contact to the
camera to establish a relationship with the
audience as they will become more attracted
to a magazine if they feel personally involved
through this eye contact.
For the other shots included into my magazine
I instructed my model to act more
comfortable, by looking down the model
made a much more peaceful looking photo,
however it also conveyed an atmosphere of
carelessness which reflects rock music.

12. I chose to only incorporate 4 titles on to my front
cover as this keeps it more organised and uses less
space on the page, therefore reducing the chaos
and making it easier for the audience to navigate
their way around the page. Therefore this makes
the page look more attractive and pleasing to the
eye for the audience who said they prefer a neater
and more professional looking magazine.

13. I chose ‘Franklin Gothic Heavy’ font for the
masthead as it felt like a solid and elaborate font,
which enhances its importance on the page, to
attract the audiences attention. The audience from
my questionnaire all ticked the box for me to use
this font over 5 others used in different magazines,
therefore this gives the suggestion the audience
prefer this font over other competitive magazines,
giving ‘Unplugged’ a bigger chance of getting
bought. I designed the masthead with the audience
and music culture in mind: rock music is very out
there and stays away from materialism and social
status, therefore I used no fancy, curled or thin
fonts, just block letters to reflect rock culture.

14. I also chose the font ‘Belfast
Heavy SF’ for some of the
headlines as it expresses a
unique print: much more
stylish and sophisticated. I felt
that this font would also draw
in the audience as it’s carries a
more unorthodox feel to it,
something that rock music
relates to. For the other
headlines I decided to mix up
both fonts as I felt it would
bring originality.

15. I made sure that the price of my magazine
was easily located on the front cover so that
the audience are aware of the possibility of
buying my product. This will address and
attract my audience to the exclusivity of my
magazine as it is priced high, this will attract
the audience as it convinces them that the
quality of the magazine is outstanding.
The date was also essential for me to include
on the front cover as it is essential for
informing the audience to know what issue
they are about to buy. They do not want a
magazine which is outdated and gives wrong
information relating to dates.

16. I chose to have my model pose against a white
background in my main image on the front cover
because I wanted to create a monochrome style
between the models clothes and his hair comparative
to the white wall and his face. The white background
also made it a lot easier for me to experiment with text
and their colours but I chose to stick to the
monochrome theme. I relatively struggled when it
came to text that was layered over both the white
background and the models black jacket as neither a
block of white or black text would work because at
least half of it would be lost. I also chose not to select
it in another colour and it stood out of place which
would be a negative impact on the audiences
perception on the magazine. Therefore I chose to two
tone the text which I believed worked very stylishly,
also sticking to the monochrome theme.

17. I chose these clothes for the model the wear as I
wanted the audience to be able to relate to
magazine as much as they could. Due to the
grungy scene and perhaps darkness of rock
culture I chose black clothing so that I could gain
potential customers.
I also decided to select the clothing brand ‘Fred
Perry’ as it relates to alternative/rock music.

18. I edited the photos pigments to suit to
relate to rock music. As I found out
through my research on tumblr, lots of
rock photographs consist of either cold or
dark pigments and shadows in the colour
balance so I wanted to use this association
to entice the audience and attract their
attention when exploring the photo.

19. I used no makeup on the
model as I planned on
having enough spotlight to
highlight and contour the
features of his face.
However I did use the
‘Spot Removal Tool’ in
Photoshop to blend/cover
up any acne or scars that
the model possessed.
Un-edited photo

20. I chose to use only two contrasting
colours (white and red) so that I didn’t
distract the reader from the primary
purpose of the contents page. I chose to
set the information on the contents
page along the left side only as I wanted
it to look neat and sophisticated and
create an easy page for the reader to
navigate their way around the magazine.
I did this all with the audience and music
culture in mind as it affects the theme
and the style of design – which primarily
attracts the audience.

21. Relating to the front page, I chose short
four short title for the pages so that it
does not dominate the page and make
it look messy, which would not be
attractive for the reader. I stripped each
titles information to a single sentence
and the page numbers to entice the
audience and to pry the readers into
reading on into the magazine.

22. In addition to the title, I also used the
same font as the headlines for the titles
on the contents page therefore not
introducing a different font which
reduces the distraction and keeps the
style that the audience are asking for.

23. I used the same font for the contents title as I did
for the masthead as it shows style consistency
and attracts the audience – making the page
much more atheistically enjoyable to look at.

24. I chose to use an atmospheric photo for the
background which I felt suited the rock theme – the
cigarette case links to the rebellion and grunge them
associated to rock culture. The main reason for this
was to help the audience gain a clear understanding
of the page which will attract them to the rest of the
magazine.
The other photo I used on the contents page as a
medium shot of my model to advertise their article in
the magazine. The reason I chose to take a medium-
long shot of my model was for the audience to gather
a bigger opinion of the model and to provide more
information about the model posing as a musician.
The model is smoking a cigarette, therefore it is easy
for the audience to relate to the rebellion associated
with rock music and its lifestyle.

25. I want the model to create two
contrasting poses in this double
page spread. For the top image I
asked my model to look directly
into the camera holding the
cigarette in his mouth to prevail
the rebellion associated with rock
music. For the bottom image I
asked the model to look
downwards, creating a very
poignant atmosphere, as if the
model isn’t even aware of the
camera, relating to the carefree
nature associated to rock music. To
relate to the rock culture/lifestyle
which is what the audience is
looking for in the magazine.

26. The colour balance of this image
is very similar to the main image
on the front cover of the
magazine (cold or dark pigments
and shadows in the colour
balance) so I wanted to use this
association to entice the
audience and attract their
attention when exploring the
photo. I also did this to express
the importance of connecting
the cover and the feature article
as it helps the audience to get
an overall idea of the magazine.

27. I chose this specific background
of a white concrete wall as it
gives a rock and grunge
atmosphere and adds an
artistic design to the DPS. The
concrete wall gives a sense of
urbanisation and relates to city
life , hence why it may attract
my target audience.

28. These are the same
clothes on the model that
featured on the front
cover. I arranged to show
the relation to the
headline and article which
is what the audience
would be expecting.

29. I chose the font ‘Belfast
Heavy SF’ for the article,
strapline and quote (same
font used for the front
cover/contents page
titles) as I found it suits
the style and theme of
the magazine, unique and
independent – relating to
rock music. Therefore this
would please the
audience and attract
them to the magazine.

30. Through the process of creating
my DPS, the left hand side never
looked as extravagant as it should
and looked relatively boring which
is what we do not ever associate
with rock music. Therefore I began
researching music magazine DPS’s
and I found that some magazines
layered their articles over pictures
and symbols therefore I tried ideas
out. However I chose to layer a
letter rather than a picture as it
looked a lot more sophisticated. I
changed the colour of the ‘D’ to
red to suit the colour scheme and
to enable the audience to become
more attracted to its edginess.

31. I was very aware when writing my
article to make sure it related to my
target audience. Firstly I made a
draft and gathered feedback from a
couple of the target audience who
filled out my questionnaire and
then made a final version using
their feedback to change any errors.
I included jargon to relate to rock
culture such as ‘grunge’ and ‘edgy’
and overall the interview seemed
very relaxed and I portrayed the
musician as very carefree and
rebellious to also relate to rock
music. The audience would be
attracted to this due to its ease of
reading as it is based on their
understand and interests

32. I feel that the magazine meets the needs of its readers as I have taken action on the advice given to me through
feedback. I made sure the structure and layout of my magazine was suitable, as influenced from the feedback on my
questionnaires as well as being able to shape the way my magazine would look. An example of meeting their needs is
their response to what fonts I should use for text and whether I should have a natural image or a structured shot.

33. Q3: How does your media product
represent particular social groups?

34. Gender
For my music magazine genre, the
gender has been represented as male
dominant which is one of the reasons
I used a male as my model on my
magazine. However 40% of my target
audience (found out through my
questionnaire) are women, therefore
if other issues of my magazine were
to be created I would incorporate
both male and female music artists to
create gender equality.

35. Age
The median age rage for my
target audience was 16-18 which
was what made me choose a
model around that age (he was
18). This helps to sell the
magazine as it is more relatable
to the audience of the magazine.

36. Sexuality and Ethnicity
The model used in my magazine is white
British and heterosexual but these areas
of representation do not include any
factors and meanings within my
magazine as I believe they are
extremely irrelevant when associated
with music cultures.

37. Regional Identity
Regional identity is extremely
irrelevant to my magazine which is
revealed in my photographs where my
model is posed against a white
concrete wall to symbolise
urbanisation and that my target
audience is associated to the city life.
This is because alternative/rock music
is related to the city as rock was
developed within an urban scene. The
magazine represents people engaging
with the rock culture, such as going to
gigs and shopping in popular rock
clothing brands like Fred Perry.

38. Physical Ability/Disability
Physical ability/disability is
another representation that
possesses no importance
within the magazine I have
made. This is because it
holds no relevance to the
music culture so I did not
incorporate this
representation into my
magazine.

39. Social Class
The social class that I would use to relate to my
magazine would have to be working class/middle
class. This is due to the pricing of the magazine,
standing at £4.00, which is relatively expensive,
therefore my audience would need to be set
within a class which earns a big amount of
disposable income. Another factor I would relate
to social class is the branded clothing of my model
which would influence my audience to buy to
become part of the alternative/rock culture so
they would, again, need a specific amount of
disposable income.

40. Q4: In what ways does your media product use,
develop or challenge forms and conventions of
real media products?

41. Magazines such a
‘Kerrang’ and ‘Vibe’
have their banner
placed above their
masthead however I
decided to place the
strapline for my
magazine below the
masthead because it
gave the magazine an
unorthodox vibe which
relates to rock music.

42. My masthead, which
suited the them of rock
music and my magazine,
uses the convention with
the traditional layout of it
being at the top third of
the page. However,
compared to other
magazine I researched,
such as vogue and
billboard magazine, I
chose to make my
masthead was very chunky
and set in capitals so that I
could make the connection
to the importance and the
quality of my magazine.

43. The consistency of the fonts that I used
relates to the music magazine convention
which is commonly found on the majority of
them. In addition it is also very common to
have a headline in a different font to help it
stand out to the audience.

44. A different magazine
convention that I used
was including less titles
on the front cover but
including more
information about them,
compared to conventional
magazines such as ‘Vibe’
which uses many more
short and snappy titles. I
did this because it made
my magazine look a lot
more sophisticated and
provide more information
for my target audience.

45. The photo that I used for
my front cover challenges
to convention of other
magazines (Q and Vibe)
because it is edited to be
black and white. I
decided to edit my photo
this way because it gave a
unique and sophisticated
look to it which reflects a
quality in my magazine.

46. A bar code and price was essential to
include in my magazine, as well as
the date, as it expected from the
audience which makes it extremely
important. It is usually in an area that
prevents distraction which is why I
placed mine in the bottom right. Bar
codes are conventionally placed
horizontally but I decided to place
mine vertically as it fitted neatly with
the column of titles above.

47. I included a date on the issue
as this is usually expected
and a traditional convention
so that the readers can keep
track of the issue.

48. The contents page title is the same
colour and font as the masthead to
keep a consistency and house style.
This is extremely common and
shows I have used the conventions
associated with the magazine
publishing. Also, the contents title
is almost always placed at the top
of the page which is why I have
placed mine in the same position.

49. I added the page numbers, always
making sure they were the same font
as the headline to the right of it to keep
consistency. I thought this design suited
the theme much better and makes the
navigation simple but stylish.

50. The page titles are in a different
font to the mast head and the
contents page title to create
divergence into my house style. This
is often used in media magazines
and are classed as a convention.

51. I added thin red lines as dividers to the
page to help the readers establish which
number is with the corresponding page.
I did this to reveal clarity to the readers
and make it easier for them to navigate
their way around the magazine. Some
magazine designs use this convention
for the same reasons as I.

52. Compared to other magazines
where the majority use one side
for the article and the other for
a single picture, I decided to
layer two photos on top of each
other to create a more diverse
theme to my magazine.

53. For the DPS I chose to
only use one font for the
entire page (excluding
the masthead branding at
the bottom) because it
enables the article to
look more neat and
makes it easier to read –
a convention few
magazines stick to.

54. The decision to take a quote
from the article and layering it
on to one of the photos was
influenced by existing
magazines as I noticed it
worked well to entice the
photos with the article. This
popular convention is used a lot
in music magazines to attract
the audience and draw them
into reading the magazine

55. I made sure the colour
palette to the photo was the
same to the photo on the
front cover to show they are
both in relation to the article
(same article and model
used). This is a convention I
have used holds the magazine
with more structure and
allows the design to come
across more fluently.

56. I made the decision to
place the text of the article
into three separate
columns on the left page
to enable it to look much
more neat and less
overcrowded or
overlapping which will
allow the reader to read
much more clearly. This is
a common convention
among magazines.

57. I decided to layer an
extremely large and
transparent ‘D’ (the
musicians first initial)
across the article to
add a touch of style.
This goes against the
conventions of most
magazines as it is
often not essential.

58. Q5: What kind of media institution might
distribute your media product and why?

59. Tangible Product
Physical copies of magazines which
are sold in shops are much more
authentic and links to the rock
culture. If my magazine were to be
printed I would chose and invest
the money for it to be printed onto
thick and glossy paper to elaborate
its professionalism and to highlight
its quality which would be revealed
through the contents and price
anyway. Not printed onto thin
paper that magazines such as
‘Kerrang’ use but to resemble
magazines such as ‘Q’. I would
choose to distribute my magazine
in independent music businesses
such as ‘rise’ – elaborating the
exclusivity of my magazine.

60. Digital Copy
Firstly I would attempt to
market/distribute my magazine
through the internet by having its
own ‘Unplugged’ website which
other music magazines, such as
the ‘Rolling Stones’, have done.

61. Digital Copy
If the digital copy worked then an app
would be the next step as it engages a
wider target audience, not just based
around the UK but globally. This cross
media convergence can be a big
advantage when advertising a
magazine

62. Social Media
Social Media would be heavily
used to advertise the magazine
and share videos, snippets of
articles and photos of the
official magazine on Twitter,
Instagram and Facebook
accounts. Supporters of the
magazine share/like/tweet these
pages which would help to
attract more people to the
magazine and increase audience
awareness.

63. Q6: What have you learnt about technologies
from the process of constructing this product?

64. Software
Photoshop
I used Photoshop to experiment with photos
and discover designs I could elaborate on.
Once I had decided all of the components I co-
operated into my photos, I created a
Photoshop file (psd.) and exported it into a
jpg. Which enabled me to easily import the
pictures into InDesign to create my magazine
product. The secondary reason as to why I
used Photoshop was because InDesign was
extremely difficult when it came to editing
photos and creating a better quality.

65. Software
InDesign
The reason I used InDesign to create my
magazine product was because it was
extremely relevant and suitable for the
layout as it enabled me to stick to the
conventional sizing that other magazines
use for their pages. InDesign was also
very helpful when it can to layering
different element of my magazine
together. For the finishing product I
exported the InDesign file as a jpg. For all
4 pages.

66. Photo Editing
I used Photoshop to edit all five of my photos, included in my
magazine pages.
For all of the edits I decided to produce both a coloured and a black
and white edit. I did this because each edits gave different dimensions
and effects, therefore I have decided it would be good to use both
sorts of edits in my magazine as it enables a more unorthodox, wider
range of establishing photos.
In the end I chose the black and white edits to use for the portrait
photos of my model and the coloured edit for the cigarette Marlboro
packet.

71. I used a Nikon D300 camera featuring a 12.1 million pixel
CMOS sensor with a 36 x 23.9mm image area. I also used
an 8 GB Mark 10 SD card. This was the only equipment
that I needed to capture the pictures for my magazine.

72. All of the photographs were taken outside in the same location, a suburban garage scene
in Gloucester. It was the most urban scene I could use and I felt that it related heavily
rock culture/music.
The lighting was artificial as these photos were taken outside. For lighting I used a white
60-watt lamp bulb which I placed to the left of the model to create the shadows and
contours of the right side of his face. I also used the flash of the camera to reach the best
quality photo I could get.
The background was a white concrete wall to convey urbanisation to the reader which
heavily relates to rock culture.

73. Skills Learnt
Throughout this project I have learnt how to use InDesign to create a publication of four
pages in a magazine. I did recognise that the software existed before this task but now I
see the benefits of using it. The margin outlines were extremely useful to me (a beginner)
when creating my magazine and it was very easy to place elements of my magazine
wherever I wanted do to InDesign’s flexible tools and steps.
In addition to this I also developed my skills within Photoshop with by experimenting with
the colour balance of a picture by changing the pigments which challenged my designs for
my magazine.
This project has expanded my knowledge into different technologies such as using
different camera setting and shots, but also into different software's in making suitable
decisions to guide me through my work.

74. Q7: Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to the full product?

75. What have I done differently for
my music magazine and why?

76. For my music magazine I decided to have a much more solid headline by
using a word set in capitals instead of when I attempted to squish the
mast head into a square like shape so that it resembled more of a logo
rather than a masthead. I also decided to experiment with colour which
was the best decision I made as it brought style to my music magazine.

77. In the planning I did incredible
amounts more research for my
music magazine such as who my
target audience was going to be,
how I would approach them, what
genre/them is my magazine going
to be as well as putting more
thought into planning the layout
of my magazine. Whereas for my
school magazine I only researched
colour schemes and fonts I was
going to use. I also did a huge
deconstruction of another music
magazine to help design and
establish my own.

78. Editing wise there is a huge difference between the photos from each
project. For the school magazine the only edit I used was cropping, which
was a shame because I didn’t really realise there much else to do. However
for the music magazine I spent a great deal of time experimenting with
different edits I could make on the photos. For each picture I used I
experimented with the colour balance by changing the pigments and for
each set of photos I made a coloured version and a black and white version.

79. When it came to planning my
photoshoots for my school
magazine I mad no
preparation for it
whatsoever, but for my music
magazine I created a shot list
to plan the location and the
model for my photos.

80. My school magazine and music
magazine are extremely different
when looking at the styles theme.
The school magazine was designed
to inform more than anything, in my
eyes, therefore I didn’t understand
the importance of the layout and
the style. However my music
magazine was set into the category
of rock music which sets it very
unorthodox and enabled me to
experiment with colours and layouts
to relate to the rock genre.

81. I put much more effort into the aspect of representation when
planning for my music magazine. The only area that I actually
researched on representation for my school magazine was the
age. However when planning for my music magazine I took
great time into researching aspects of my target audience:

82. What age/gender they might be
The age would range between 16-28 year olds as this is the time people
with their music tastes and when young people truly discover who they are
and what they prefer. There is no dominance for male or a female audience
as they can both be appealed by this magazine and its genre in music.

83. Their likes and dislikes
As my audience are quite unorthodox and unique, I thought that thing like
tattoos, piercing and smoking would link to the age range as the rebellious stage
and all these things are unique which links to my magazines music genre.

84. What clothes my audience may wear/ their appearance
I have a visual idea of what my target audience will wear in terms of their fashion taste.
Wavering on the traditional hipster fashion through a contemporary interpretation –
the PowerPoint includes images of ripped jeans and original graphic t-shirts to
represent the fashion sense in indie-rock culture – the flower garlands on heads
represent the chilled and relaxed atmosphere surrounded by my audience.

85. Music
Taste

86. Their music taste
The audience’s music taste is what ultimately links them to the magazine and involves
bands such as, ‘The Catfish and the Bottleman’, ‘Two Door Cinema Club’ and ‘Vampire
Weekend’. These bands are mostly alternative indie and may cross with the rock category

87. Their Interests

88. Their interests
I thought that their interests may include activities such as surfing, camping, going
to gigs with friends and photography as these are all interests that are unique and
unorthodox which ultimately link to the alternative music genre.

89. What products may be featured in the magazine?
Items include acoustic and electric guitars to attract the indie guitarists associated
to the alternative music genre. I have also included other products like vintage
record players as well as vinyl’s because it relates to the masthead of my magazine,
‘Unplugged’, which signifies the more physical sort of music playing rather than a
contemporary ways such as iTunes.

90. What similar ideas have you used
for both magazine projects?

91. The titles and the banner
was the only similarity I felt
between my school and
music magazine. Both
contents titles were
extremely large and were
easily witnessed by the
readers which could have
been seen as stylish as they
both possessed quite chunky
looking fonts. The banners
for each magazine elaborates
their exclusivity by naming
then ‘Greatest’ and
‘Exclusive’ which attracts the
audience.

92. The software that I used for
my school magazine was
exactly the same as my
music magazine: Photoshop
to edit the photos I took and
InDesign to gather all the
elements and create my
magazine in a suitable
layout.

93. What similar ideas have you used for both projects?
I have developed skills in InDesign on how to navigate my way around their software
and usefully extended my knowledge on all their different tools and selection tools.
My skills and their importance when I comes to research, planning and designing have
all definitely improved. I’ve learnt that it is less important to know yourself and your
ideas but to know what your audience wants within their magazine.
In addition to this I have also learnt how crucial it is to gain feedback from others,
especially you target audience. You cannot seek to make good improvements on your
work if it is only from your opinion and no one else’s.