1) Conducting audience research for the final product allowed the filmmakers to better understand what the target audience wants and expects from a horror opening sequence. This led to a more successful final product compared to the preliminary task which did not involve any audience research. 2) Planning was important for the final product. Key aspects like location filming times were scheduled in advance, improving the filming process compared to the preliminary task. 3) The filming quality improved for the final product by using a digital camera instead of a mobile phone. This provided higher quality shots and easier editing.