The document discusses the various media technologies used at different stages of creating a music video and ancillary products. It describes using a Canon 3300D camera and tripod for filming high quality footage. Adobe Premiere Pro was used for editing, and Photoshop and InDesign were used to design album covers and advertisements. Various websites like ThingLink, Piktochart and Issuu were utilized to make the work more creative. Google services like Google Images, YouTube and Blogger supported research and planning. While technology enabled high quality work, file format issues and hardware malfunctions presented challenges. Constant backing up of work was needed due to reliability problems with technology.

1. Question 4
How did you use media technologies in the construction and
research, planning and evaluation stages?

2. Introduction
For my main product and ancillary products I had the chance to explore a variety of softwares
which allowed me to crate my products. This generation is very lucky with technology as it
helps us to create new technology and produce better products for the consumers. This helps
us the makers to make better research which will helps us to make products for a wider
audience. This however links with the theory of Marshall McLuhan as he talks about the
medium is the message. He talks about how technology is powerful and that now it is not
important what the message is but how the technology gives out the message to us. Technology
can change the meaning of message which creates passive and active audience. With such a
variety of technology now a days we don’t realise how it affects our creativity and our lives
because we live so much into it. We the audience believe that we can not live without it because
we have grown up with it and we can not see the world without it.

3. Camera 3300D & Tripod
This was one of the first technologies that I had to use for my
production. I have used various of camera accessories such as a
tripod. I have used this camera before however it was for my
photography. This helped me build up my own skills with this camera
as I had to learn how to set it up for filming. This piece of technology
was useful as it allowed me film in high quality that gave me an
excellent footage for my music video and ancillary products. The
reason that I have used this camera instead of an older version or a
film camera is because this was a very easy to use and it fitted perfectly
with the hardware's that I was using and the software's too.
Furthermore, this technology is no longer seen as expensive and
something that is so unique because everyone can buy it now even as
second hand or even to use it for a day which means they can be
rented. This technology is no longer seen as something difficult to get
hold of.

4. Premier Pro
This is the editing software that I have used for my music video, Adobe Premiere Pro.
The reason I choose to use this editing software instead of Adobe After Effects it's
because I found Premier Pro much more easy and fast to work with. However, I did
found a problem with this program is that In college we use Adobe CS6 Creative suite
whereas, at home I had downloaded the newer version. Because of this I was not
allowed to work at college at the files would not work, however downloading them into
different sizes helped me with that. This software for me at the start was very difficult
to work with – with the help of YouTube tutorials and Google I was able to make the
best product I could. This showed me that by wanting to work with one software you
much learn others too that help you to create what you want to. To expand this,
audience are no longer seen as passive and active – we are now prosumers and we
create want we want because we know how to make it by the help of combining a lot
of software's and programs into one.

5. Photoshop & InDesign
With these two softwares I created my ancillary products, digipak and album
advert. I have used Photoshop to design my cover panel and work with photos
and twig things. With InDesign I created my lay out for my digipak and album
advert. I have had used both of these softwares before for my AS Media Studies
when I had to create my music magazine. Once again, the only problem with
these were that I could not use them both at home and college due to the fact
that they were not the same versions. As I said previously with two programs I
was able to make one product. From my experience I found out that to be able
to satisfy my needs I had to make sure I learn about different formats so that I
can transfer my design onto the other software. This way I was able to satisfy
the needs and wants of my audience. What I am trying to say with this is that,
we are no longer capable of satisfying ourselves with just one thing. To be able
to make the best product I could I had to have both software's. Audience are
aware of themselves and they know that they are capable of getting more than
what they already own.

6. Websites – thinglink, prezi, joomag, piktochart,
issuu, scribd, slideshare, pinterest etc.
As the internet is so broad, I used a lot of different websites to make my work more creative and interesting to
look at. This will help my audience when they look into my blog as they would not be constantly reading essays
but they see a variety of creative websites being use to break it from the texts. I have used these websites before
for my AS Media Studies which was helpful because I did not have to waste time into looking how to work with
these – it was helpful as it was time consuming. Each one of these have though me how to embed and how I
need to make sure I have my files in specific formats for them to be able to work – for example, ‘Scribd’ had to
be done on word document to be able for me to use this website or ‘issuu’ had to be in ‘pdf’ or word document
so the website can read the information that is on there and re-format it. This was a disadvantage sometimes
because they would either take too long to load or too long to safe which was not ideal for time consuming.
Even though technology is great to work fast and produce good quality of work it can also be very slow as
‘crash’ a lot due to too many people being on it or broken codes into it from hacking etc.

7. DaFont
This is also a website which I have used to create my typography. The reason I have
separated it from the rest is because this website allowed me to choose the right font to
put on my ancillary products. Typography is a very important code which eventually can
become a icon for the band. This is why I had to careful choose and research into
which font which would be most suitable for my genre of electro pop. This can give
style and can be the products with more character. Websites like this allow you to save
time by designing your own because it’s already done for you. However, with the help
of other software's such as Photoshop I was able to place this design into Photoshop
and tweak it the way I want it. This link well with theory of Jean Baudrillard because he
talks about how nothing is original anymore. I can agree to extend however yet argue.
By taking this already created font onto Photoshop and changing its features such as
colour, size etc. I am making it different which means that it is different and unique
because it is no longer like the original.

8. Files
It is very important that I must understand the difference between the files that I work with.
Some programs do not allow some files to work with it because they are not designed to. This
is a downside of technology. It is not designed to be able to work with everything in every way.
It challenges audience, producers and consumers to think and expand their knowledge of
technology by learning more. Technology usually makes it easier for us by not having to think
because everything is already made for us however this is different – it challenges us by making
us think my we are a piece of technology too by trying to make one piece work with another to
make a whole product.

9. External memory
For storing all my work I used an external hard drive and a memory stick. As when I film
the footage becomes very large and all of the files I create from Photoshop, InDesign
and Premier Pro take a lot of spaces I had to invest into a hard drive which was 1TR.
This helped me a lot as I could keep all my work together and use it when it was needed
to. Further more, I did have a problem which was it broke, half of my coursework was
already on my computer at home, however this shows me that I need to constant back
up all my work as you never know when this can happen again. The memory stick I used
for small files. The fact that my hard drive broke down it thought me a lesson that I
should never trust technology because you don’t know how easily it can become ruined
or from what it can break. I learned that I must always backup my files more than ones.
Even though technology is seen as all good and wonderful it isn’t. New technology is
even more dangerous because it has not been yet tested out properly which means that
the producers are only trying to sell it to make their profit. We believe in them because
of the way they sell the product to us (Marshall McLuhan – ‘the medium is the
message’).

10. Google & Google Images, Blogger, YouTube
I used Google and Google Images for inspiration and research. This was one of my primary websites which I used to create my
products. These were very useful as if I needed to go back and research something I had an account which saved it. This
helped me with time which allowed me plan better. Blogger is very useful to use as it is so easy and I have also used it before
for my AS Media Studies. YouTube was also a very good website to do research as it helped me a lot with my post – production
to look how to create glitches in Premier Pro and look for inspirations in music videos. Luckily all of these websites are under
the same ownership of Google, it was very easy to use as I didn’t have to create different accounts for each one but just one.
These were also very easily compatible what I mean by this is that they would easily embed one another. To expand this further
I was capable of reaching my work in times and places I wished – I had access to it from my phone, laptop, tablet etc. The
downside of this is that you can see the owner of the account when they post something – this can easily be tracked onto other
websites of the same ownership which then means you don’t have much of a privacy in other websites. Even though the
internet is good for seeing things you haven’t before and creating new products – the internet is not safe and sometimes we
forget this because it isn’t shown enough to us.

11. Conclusion
Overall, technology is very powerful as it helped me get the message out to my audience.
Technology helped me to do the best research I can for my music video and ancillary products.
Further more, it allowed me to learn about Postmodernism and show how it links with my
products and how it is affecting it without the audience noticing. To expand this technology
can also be very dangerous and the down side of it is that it can crash when we least expect it
to. Technology can also be bad for the future because we can not see ourselves without it. It
can toxic as it is not yet experienced and we are not aware of what it can do to us. Audience are
no longer just passive and active we are now all producers. We all have the access to it whether
it is from our phones or other devices. Technology travels and develops fast which means that
it can be both bad and good for it and what we may create for the future.