This document discusses the different social classes in the UK that could be the target audience for a media product. It describes the upper, middle, and working classes in terms of education, occupation, income, and accent. The target audience is identified as the middle class, specifically young adults whose parents are educated, went to university, and have well-paid jobs. This means the target audience would be able to purchase tickets for an indie/pop music festival concert as well as the magazine, which they could enjoy during breaks from studying.

1. Question 4
Who are the audience for your media
product?

3. Upper class
• upper class is statistically very small and consists of
the peerage, gentry, and hereditary landowners. The
majority of aristocratic families originated in the merchant
class, and were ennobled between the 14th and the late
19th century

4. Middle class
(Upper, middle, lower)
• Lower middle class –the British lower middle class primarily consists of office workers and their families living
in less affluent suburbs. They are typically employed in relatively unskilled service industry jobs such as
retail sales, travel agents, factory and other industrial building owners and low level civil service jobs in local
and regional government.
• Middle class-the middle class in Britain often consists of people with tertiary education. They speak in accents which
could range from received pronunciation, to provincial as well as estuary English. They may have been educated in
either state or private schools. Typical jobs include accountants, architects, solicitors, social workers, managers,
specialist it workers, engineers, doctors or civil servants. Education is greatly valued by the middle classes: they will
make every effort to ensure their children get a university education; although they are sometimes unable to afford
private schooling, they may go to great lengths to get their children into good state or selective grammar schools,
such as moving house into the catchment area.
Upper middle class- the British broadly consists of people who were born into families which have traditionally
possessed high incomes, although this group is defined more by family background than by job or income. this stratum,
in england, traditionally uses the received pronunciation dialect natively.
the upper middle class are traditionally educated at independent schools, preferably one of the 'major' or 'minor' "public
schools which themselves often have pedigrees going back for hundreds of years and charge fees of at least £33,000
per year per pupil

5. Working class
(skilled and unskilled)
• Skilled working class- This class of people would be in skilled industrial jobs or
tradesmen, traditionally in the construction and manufacturing industry, but in recent
decades showing entrepreneurial development as the stereotypical white van man, or
self-employed contractors.[ These people would speak in local accents and have craft
apprenticeships rather than university education.
Unskilled working class-traditionally, these people would work as industrial or manual
labourers. They would typically have left school as soon as legally permissible and not
have been able to take part in higher education. Many would go on to work semiskilled and unskilled jobs on the assembly lines and machine shops of Britain's
major car factories, steel mills, coal mines, foundries and textile mills in the highly
industrialised cities in the west midlands, north of England, south wales and
the Scottish lowlands.

6. My target audience
Social class• My target audience would be middle class as there parents would be educated and
gone to university, they would be involved in the community around them.

7. How does this effect my target audience?
• My target audience may be unemployed as they are only young adults however as their
parents have well paid jobs they will be able to buy the festival concert tickets as well
as my magazine.
• They will be in my target audience as they like indie/pop music.
• When studying my target audience for a break would be able to relax and take a break
with the magazine.
•