The document identifies two potential target audiences for a new media product: Tom, a 17-year-old who enjoys sports, cars, comedy and films like Step Brothers; and Lelia, a 22-year-old who likes romance, light comedy and films like Juno. It argues that Tom would be likely to watch the film due to his age and interests in comedy and romance. Lelia, though she prefers the romantic aspects of films, could also be targeted since the media product is a romantic comedy.