Using Adobe Premiere Pro, Adobe Photoshop, a Panasonic HD DV camera, and a Nikon D60 DSLR camera helped the student produce a music video, digipack, and other promotional materials for their coursework. Social media platforms like Facebook and Twitter also aided in research, planning, and gaining feedback. While the budget limited certain effects for the music video, creative uses of technology during filming helped prove the theory of technological determinism.

1. Question 4 - How did you use media
technologies in the construction and
research, planning and evaluation
stages?

2. The technology I used
• To film our music video we used a Panasonic HD DV camera – this was very useful as it
recorded a clear and HD quality as well as accepting SD cards which were more time
efficient than having to connect the camera to the computer for the video to be
rendered on Adobe On Location. This helps me achieve a professional music video
look.
• To capture photographs for my digipack I used a
Nikon D60 DSLR camera which also gave me clear
pictures I could use for my promotion package. It
was useful in the way that I could choose not to have much of the background in focus
but I could have the main character in focus to show the main focus on the character
throughout my main task and ancillary texts.

4. • I used Adobe Photoshop to edit my pictures for my digipack and to create my digipack
and digipack advert.
I definitely think that my print work heavily
proves the Technological determinism theory . I
think this because the new technology of
Photoshop determined my skill to create patterns
to use for my digipack as well as introducing
different filters I could use- and without this I
would not have been able to achieve the look I
wanted for my print work.
Therefore I think technology did have the main
say in my production work and final creations.

5. Using Adobe Premiere Pro and Adobe Photoshop helped me prove the
technological determinism theory due to how much manipulation I
could create when putting together my music video such as blurred
effects and different speeds , as well as creating my animatic storyboard
and print production work. This made using technology an important
factor for my construction, research, planning and evaluation stages.
Therefore Adobe products were extremely useful for my promotion
pack as it meant that I could use the technology skilfully to create my
finished product, print work and even planning and research materials
such as storyboards.

6. The use of Media 2.0 and software
• Media 2.0 helped me be more creative by pitching ideas and planning/researching
ideas for my main product and ancillary texts. I used Facebook and Twitter to gain
feedback for my print work as well as help in researching my target audience.
• Therefore Media 2.0 helped introduce interactivity with my target audience to gain
feedback and help for my coursework by using social networking such as Twitter and
Facebook to interact with them especially in the research and planning process.
• This meant that it was easy to respond to feedback as well as gaining interactivity and
passivity with the target audience by asking my target audience questions and
feedback.

7. However, what hindered my creativity was the budget of our music video which meant
that we couldn’t use many camera effects or special effects until it came to editing on
Premiere Pro. On the other hand I think my group and I were creative with technology
when we filmed close up’s of the character’s running as well as spinning shots.
We managed to communicate with the artist’s by using emailing to gain permission to
use their song for our music video coursework.

8. Blogger was extremely useful to present my coursework as it allowed me to use flexible and
creative ways to present blog posts throughout all stages of my coursework.

9. • Obviously my production would have looked more professional if there was more access
to professional editing software as well as studios and professional lighting kits.
However I still think that I have achieved a professional look without using professional
editing and filming technology.
• Media 2.0 shows how globalisation can affect my product- such as feedback on social
networking as well as using blogger to present my coursework.
• I think that Media 2.0 and the technology I have used throughout my research, planning
, construction and evaluation process definitely had a huge say – as I don’t think I would
have reached the results I have without it. Therefore I consider it as an important factor
of the whole process.