1) IPC Media and Emap are two large UK media companies that could potentially distribute the student's media product. IPC Media publishes over 350 million copies of magazines annually while Emap focuses on B2B magazines and events. 2) Vibe magazine was originally published by TimeInc but changed hands several times before being acquired by InterMedia Partners, a private equity firm, after it ceased publication. 3) The student concludes that while IPC Media is a large company, InterMedia may be a better fit since it has experience in the music magazine market and could give a new magazine more focus, increasing its chances of success like it did with Vibe magazine.

1. Question 3 – What kind of music institution might distribute your media product and why ?

2. When doing my preliminary it became evident that two of the biggest media production institutions were Emap and IPC Media. They are both huge companies are control a large proportion of the products in the mainstream media market. Media Distribution.

3. IPC Media (formerly International Publishing Company UK Ltd) is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. It was formed as International Publishing Company UK in 1963 from the amalgamation of the holdings of three companies: the British division of the original IPC (International Publishing Company J-M Ltd. which still operates under this name in Jerusalem, Paris and New York),George Newnes, Odhams Press and Fleetway Publications. In 1968 the company bought the Daily Mirror and became the IPC-Mirror Group. It was then purchased itself in 1970, by Reed International (later Reed Elsevier), who in 1974 separated the company into two groups, IPC, formed of the magazine publication holdings; and Mirror Group Newspapers, formed of the newspapers. The latter division was sold to Robert Maxwell in 1984. In 1987 all comics holdings were placed in a separate division, Fleetway Publications, which was again sold to Robert Maxwell. In the early 1990s IPC launched Loaded which launched a wave of 'lad mags'. In 1998 IPC Magazines, as the division was by then known, was subject to a management buyout, which was financed by Cinven, a venture capitalist group. The company was renamed IPC Media in 2000. Cinven then sold the group to Time Inc., the magazine publishing division of Time Warner, in 2001. As of January 2009 Evelyn Webster is CEO, replacing Sylvia Auton who had run the company from 2001. Sourced from www.wikipedia.com... IPC Media.

4. Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian MediaGroup. "EMAP" is an abbreviation of East Midland Allied Press. EMAP magazines It has 59 magazines in its business-to-business portfolio including: Architects' Journal, Architectural Review, Broadcast, Construction News,Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling & Waste Management and Screen International. Historical EMAP Magazines EMAP ceased publishing many magazines in its history; there was in particular a move away from the computing genre during the mid-90s. The following magazines were formerly published by EMAP: Computer and Video Games Commodore User Eye magazine – Issue numbers 13–25, 1994–1997 Internet Magazine Mean Machines Nintendo Official Magazine Sega Saturn Magazine Sinclair User Smash Hits SPORT ST Review The One The Face Emap.

5. For this coursework I studied VIBE magazine very closely, this magazine was published by TimeInc In 1993 but was then bought by Miller Publishing in 1996. Finally The private equity group Wicks Group of Companies bought the magazine in 2006. In 2009 Vibe closed its doors and ceased publication immediately. After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine VIBE Magazine & InterMedia

6. If my magazine got to the point where someone was going to publish my magazine I think that IPC media due to the fact the scope of the business would be more likely to take my product on. Although InterMediaprocuts already deal within this market I don’t feel as if they would interested in my product as it would be VIBE magazines main rival and could affect sales level if given the time to establish. If given the choice I would choose InterMedia as IPC already control a lot of magazines, This may mean my media products would not be given the focus needed for it to be marketed and distributed effectively. Although due to the success of VIBE I feel that if InterMedia did take on my magazine HYPE it would be given the best chance possible for it to fulfil its potential. Likely Distributors..