Time Inc. UK, formerly known as IPC Media, is a large UK consumer magazine publisher that sells over 350 million copies annually. It was formed through a series of acquisitions and mergers of British magazine companies throughout the 20th century. Most recently, IPC Media was acquired by Time Inc. in 2001 and became Time Inc. UK in 2014. Publishing the magazine through Time Inc. UK would allow it to reach a wider audience due to the company's large portfolio and variety of formats.