1. Question 3: What kind of media
institution might distribute your
media product and why?

2. Financiers
• We thought that ‘Studio Canal’ could
distribute our film. We thought this because
they have done many films from both the
romantic genre and the comedy genre.
• This would only work if it was a high enough
budget.
• If we could not get the funding from ‘Studio
Canal’ we would have to go to local
filmmaking clubs or ‘Raindance’ film festival.

3. Exhibition
• We could show our film at local film festivals.
• Alternatively it could be the type of film to go
straight to DVD release, although this would
only work with a big enough financier.

4. Campaign’s
• We could begin a viral campaign similar to the one for
‘Paranormal Activity’. This got the film noticed and
eventually a production company noticed it and it was
exhibited in cinema’s.
• I particularly liked the campaign created when
‘Coraline’ was released. This involved sending out
boxes with individual hand crafted props from the set
which were sent out to the most influential bloggers
with unique passwords that unlocked a world online.
There were also interactive shop windows and various
other promotions. However, this would not work with
our film as we do not have hand-crafted props and sets
to send out to bloggers.