INITIAL OUTLOOK OF THE VIDEO• The whole video is interlocked and connected from the narrative and performance to the lyrics and camera movement.• Narrative and performance• The mix is important-connecting with the audience• The relationship with the narrative and lyrics are very close, the content is matching.• The illustrations and lyrics within the video are in sync.
REPRESENTATION• The theme that runs throughout the video between the lyrics of the song and the narrative• The narrative clearly states and evokes what the lyrics are almost chanting,
0 The artist performance is almost as if they are speaking for all of those who have had hardship-singing as THEIR voice.
CAMERA MOVEMENT/EDITING• The camera movement and editing within this video are very in sync and achieved in an interesting and clever way.• The camera movement and editing merge into one within this video.• The style of the editing connect with the beat of the music.• The action and camera move closely as one.
• The camera has a lot of free handheld shots, where •Constantly throughout the video there are the artist holds the camera when moving. flashbacks. This shows the narrative of how famous and big the characters have become from battling• The editing of the video is slip screened throughout with a hard background. the video between the narrative and flashbacks and the characters and performance of the artists. •This continue the theme of the close relationship from the lyrics to the performance and editing style.The ending of the song and music video gives a sense ofa solution for the ‘characters’ and an ending of thenarrative and music video.
STAR IMAGE• The artist are seen through lots of close ups and with instruments, clearly showing that they are a band.• Most shots are of mainly Will.I.Am the feature artist and Danny, the face of the band.• Equally the other members of the band are shown and interacting with the camera (audience).