The document considers potential media institutions that could distribute a new rock music magazine. It analyzes Bauer Media, the publisher of Kerrang magazine, as a top option given their experience in the genre. While the magazine may be too similar to Metal Hammer, Bauer could benefit from expanding their portfolio. They also have successful radio and TV platforms that could help promote the new magazine. NRS survey results show room for growth compared to other music magazines, indicating the proposed magazine has a chance to outperform Kerrang.

1. What kind of media institution
might distribute your media product
and why?
Question 3

2. The only relevant colour
here is white, apart from
The red and white logo is that, this logo is a
slightly similar to my different colour scheme
magazine’s colour entirely. Therefore it may
scheme, it won’t look out look strange on my
of place when displayed magazine as the blue will
on my magazine. contrast the red.
“Bauer” make “Kerrang” magazine. This is
“Future” make a magazine called “Metal
the magazine mine is based chiefly on. I
Hammer”. This magazine is similar to
think that “Bauer” could produce my
mine, but it chiefly focuses on Heavy
magazine as they produce similar
Metal music.
magazines. However this is also the
Therefore, I think that my magazine
problem, it can’t have too many of the
would do well with “Future” as they
same magazines, therefore it may not
don’t already have a magazine like mine,
need “SHOUT” as it’s extremely similar to
which is based on Rock Music in general
“Kerrang”. On the other hand, if they are
(Emo, Punk, Grunge etc). However, they
selling two competing magazines it makes
are still very similar, and both magazines
no difference to them, they will make lots
frequently feature the same artists,
of money from both, and as a large
therefore my magazine may be too
company, that’s what they set out to do. If
similar to “Metal Hammer”, so they may
they did take on my magazine then it
not need my magazine.
would simply be whichever one sells the
most will get to stay.

3. This red and black logo won’t
look out of place when
displayed on my magazine,
this is because my
“Development Hell” produce magazines such magazine’s colour scheme
as “The Word” and “Mixmag”. These consists of black and red.
magazines are completely different to my
magazine and follow completely different
codes and conventions. Therefore my
magazine may not be so good for them to Other media?
publish. However, if you look into the long
term, my magazine would be a new thing for “Bauer media” could be very useful
them, there won’t be any competition from when it comes to other media. For the
my magazine as they do not already make a “Kerrang” magazine in particular they
sufficiently similar magazine. It would also do many live gigs, they have a radio
broaden the types of magazine they produce, channel and even a T.V channel. It
therefore making them lots more money. would be good for my magazine to be a
part of this as these are the types of
things that are perfect for my magazine,
as it follows the same genre as
“Kerrang”.

4. These are the results from
“Bauer”’s latest NRS survey.
These surveys show an
institution which magazines
are selling well and lets
them plan what they need
to do next.
“Kerrang” isn’t doing the
worst of music magazines,
but it isn’t doing the best
either. This means that if
they use my magazine,
there certainly is a chance
that it would be more
successful than “Kerrang”.