This document summarizes an event held by Sociolla Brand Amplification to introduce Furatasse's new Scalp Lotion product and position Furatasse as a hair care brand focusing on scalp and hair health. The event was held on January 24th from 12-4pm at Casagaya Studio and included 30 participants from media and bloggers. Activities included a brand presentation, product demonstrations, beauty talks, games with prizes, and winner announcements. The goal was to generate awareness of Furatasse's new scalp lotion and full product line for scalp and hair care.

1. Prepared by Sociolla Brand Amplification
Furatasse Activity 2016

2. © SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Marketing Objective
Mengenalkan produk terbaru Furatasse Scalp Lotion
Brand Objective
Menciptakan persepsi produk yang positif dengan memperkenalkan produk
Furatasse Scalp Lotion dan juga rangkaian produk Furatasse lainnya sebagai brand hair care
yang fokus merawat rambut mulai dari kulit kepala sampai ke ujung rambut.

3. Event Details
Date
24 Januari 2017
Place
Casagaya Studio
Time
12.00 - 16.00
Participants
30 Pax (15 Media, 15 Bloggers)
Activities
Brand Presentation
Product Experiences
Beauty Talks / Sharing Session
Games Activity
High Tea Session
Winner Announcement
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Beauty Talks / Sharing Session
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Product Experiences
Brand Presentation
Games Activity
High Tea Session
Winner Announcement

4. Event Flow
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Blogger and
Media
Registration
at the
entrance
Brand
Presentation
about
Furatasse new
product series
launched
Product
Demonstration
by Furatasse
team/
Professional
Hair-do
Beauty Talks /
Sharing
Session
Games
Activity
Winner
Announcement

5. “Define
your
healthy
hair”

6. © SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Target Audience
will be invited
using e-invitation,
with targets 15
beauty bloggers
and 15 beauty
editor
Target Audience
need to fill the
rsvp form,
contains Name,
Phone and Email
After that
they got the
Registration
Number for their
rsvp to join the
contest during
event
then they will get
5 minutes survey
form about
FURATASSE
product knowledge,
usher will collect
along the event runs
Event Activity : Audiences Registration

7. © SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Aspek penting yang memengaruhi
kesehatan rambut
1. Akar rambut yang kuat
2. Kulit kepala yang bebas masalah
3. Batang rambut berkilau
Get all that with Furatasse!
“Define your
healthy hair”
Event Activity : Beauty Talks / Sharing Session

8. At this session,
representative
from FURATASSE
will give product
presentation
about
SCALP LOTION
to the audiences
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Event Activity : Product Launching / Presentation
FURATASSE
SCALP LOTION
?
Gain Better
Understanding of :
- Brand Identity
- Product
Knowledge
- The Innovation
- The Benefits

9. After that,
MC will invite
target audiences to
trying new product
and FURATASSE
other series, by visit
product experience
corner
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Event Activity : Product Experiences
- Stimulate consumer curiosity
- Gather intelligence
- Improve the brand image
- Reach specific target audience
At this session,
representative
from FURATASSE
will giving product
demo using
random pickers
from audiences
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED

10. © SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Games Activity : Photo Contest
Result :
Most love
photo will get a
chance to win
Grand Prize,
Hair Makeover
and Treatment
Mechanism :
The audiences need to
post their selfie-photo
/ flatlay photo from the
selfie / flatlay station
using hashtags and
tags
FLATLAY STATION
Hashtag :
#FURATASSE
#DEFINEYOURHEALTHYHAIR
#FURATASSExSOCIOLLA
#HOTD
SELFIE STATION

11. Event Activity : Winner Announcement
© SOCIOLLA. CONFIDENTIAL AND PROPRIETARY. ALL RIGHT RESERVED
Sociolla and
Furatasse will
choose 5 best
photos MC
announce
and invite
the winners
Prizes :
4 set Hair Treatment
by Furatasse
&
4 shopping vouchers
by Sociolla

12. Thank You