The document discusses the effectiveness of combining main products and ancillary texts through a consistent house style. The creator wanted bold, eye-catching text elements in titles paired with specific imagery and colors to represent rich and poor protagonists. Shapes like flowers, hearts, and butterflies denoted rich girls while icicles represented poor girls. This cohesive style using matching colors, shapes, and design elements carried through both titles and printed materials to create a recognizable brand for the product.