The document discusses how the media producer's music video takes influence from conventions of the rock music genre. It draws inspiration from videos by Yellowcard, You Me at Six, and Panic! At the Disco in terms of narrative style and setting. It also follows conventions like matching the video's pace to the song's rhythm and featuring close-ups during important parts of the song. However, it challenges genre conventions by having a slower, more emotional style that mixes elements of rock and indie music.

1. Question 1: In what way does your media product use, develop or challenge
forms and conventions of real media products?
My music video takes influence from stereotypical videos that share the same
genre as my own; rock. These videos include: Yellow Card – Ocean Avenue, You
Me At Six – Stay With Me and Underdog, Panic! At The Disco – This Is Gospel.
There are many different reasons why I chose to take inspiration from each of
these videos. I found the lack of logic in the narrative of ‘Ocean Avenue’ helpful
when it came to creating a sense of confusion, over which parts of the video were
the protagonists memory and which parts were reality.
You Me At Six are the artists of the song I chose for my music video ‘Crash’. I felt
that by looking at previous videos of theirs, I could get a grasp on the style that
people expected to go with their form of music. The first song I mentioned, ‘Stay
With Me’, I thought to look at because of the location – when I filmed my video I
knew I needed a place for the flashback scenes that would seem personal to the
character and reflected the happiness that they used to feel. The whole video of
'Stay With Me' was shot in a field that had a few trees around, whilst different
couple were shown reuniting with each other. I wanted to take this stereotypical
happy setting and put a sad twist to it as it's shown that to the protagonist of my
video, it's only memories now.
In my video both characters are shown to be wearing smart/casual clothing, a
style that is seen as a popular convention amongst this genre when it comes to
the Mise En Scene. This can also be seen in videos such as 'Starlight', by Muse,
and 'When You Were Young', by The Killers. By doing this these kinds of videos
are going against other types of music videos where the lead singers/
protagonists outfits are pre-planned into extreme detail - making them appear
glamorous, in fashion and perhaps even trend setting. These videos are usually
for music such as Pop, RnB and Hip Hop.
Another convention I feel I have followed is the close ups and extreme close ups
that are used frequently used in videos of the same genre as I. These shots are
usually at an important part of the song or narrative, focusing on the persons
eyes or mouth.
Something that I believe is not just a convention of the rock genre, but for all
music videos, is how the pace of the video matches the rhythm of the song. This
is essential in keeping the flow of both the audio and the visuals working
together, making it easier for the viewer to focus on what they are seeing as they
listen to the song.
Although ‘Crash’ is a song by a rock band, the rhythm and feelings behind it are
quite slow, and much like the style of an indie song, until it gets to the end chorus
were it picks up speed and volume. Because of this mixed genre style I felt that
my video’s settings were accurate as representations of what emotions the song
portrays. There wasn’t as much temper and passion in the video that would have
been expected from a rock video, and there was more violence and rage than
would have been expected in an indie video. I feel that by challenging both
conventions I have been able to find a happy medium that can both take on the
role of a casual