Question 1 A national intelligence analyst is attempting to determine a timeline for when political uprisings in Iran will reach a tipping point leading to the overthrow of the government. Which characteristic of this complex system will prevent her from establishing an accurate timeline? A. Adaptation B. Nonlinearity C. Unpredictability D. Bottom-up Emergence Question 2 Following a very public, embarrassing failure, an intelligence organization worked hard to poll the needs, interests, and perspectives of its members in order to design a new conflict management system. The system worked very well until changes in the security environment forced changes the working conditions of its members, requiring more time away from home for work, lowering expense accounts, and reducing off-site advanced training opportunities. The organization’s members began complaining that their conflict management system no longer met their needs. What went wrong with the system that was established after the failure? A. The organization’s members spent too much time away from home working and not enough time training, which led to a decline in the overall readiness of the organization to meet new challenges B. The organization’s leadership did not sufficiently involved the organizations members in the conflict management system design process, which led to a lack of commitment on the members’ part C. Nothing went wrong. All functioning organizations are living entities in a constant state of change whose conflict management systems must be adapted to meet the demands of new conditions D. Nothing went wrong. Organizations are only as good as the people in it, so that went the its members develop a sense of entitlement the organization will see its conflict management system fail Question 3 An analyst is faced with a complex intelligence problem and he is concerned about avoiding “mission creep”. To make sure he is focus on the core issue, he rephrases that problem several times, asking “why” and “how” until he is satisfied he understands the parameters of the question he is trying to answer. He takes a broad perspective on the issue to see where it might connect to other related issues, and then a narrow perspective to see how far he can break it down into its component parts. He redirects his focus from seeing the issue as identifying threats to seeing it as identifying opportunities to counter threats. Finally, he restates the problem in its exact opposite terms to explore other ways of seeing the issue. What structured analytic technique is he using? A. Issue redefinition B. Sorting C. Processing mapping D. Concept mapping Question 4 Analysts might use Microsoft Project to model a complex procedure using a matrix that cross references tasks in a process by estimated time periods required for each task. What is the name of this structured analytic technique? A. Delphi analysis chart B. Gantt chart C. Network analysis chart D. Timeline Question ...

1. Question 1
A national intelligence analyst is attempting to determine a
timeline for when political uprisings in Iran will reach a tipping
point leading to the overthrow of the government. Which
characteristic of this complex system will prevent her from
establishing an accurate timeline?
A.
Adaptation
B.
Nonlinearity
C.
Unpredictability
D.
Bottom-up Emergence
Question 2
Following a very public, embarrassing failure, an intelligence
organization worked hard to poll the needs, interests, and
perspectives of its members in order to design a new conflict
management system. The system worked very well until changes
in the security environment forced changes the working
conditions of its members, requiring more time away from home
for work, lowering expense accounts, and reducing off-site
advanced training opportunities. The organization’s members
began complaining that their conflict management system no
longer met their needs. What went wrong with the system that
was established after the failure?
A.
The organization’s members spent too much time away from
home working and not enough time training, which led to a

2. decline in the overall readiness of the organization to meet new
challenges
B.
The organization’s leadership did not sufficiently involved the
organizations members in the conflict management system
design process, which led to a lack of commitment on the
members’ part
C.
Nothing went wrong. All functioning organizations are living
entities in a constant state of change whose conflict
management systems must be adapted to meet the demands of
new conditions
D.
Nothing went wrong. Organizations are only as good as the
people in it, so that went the its members develop a sense of
entitlement the organization will see its conflict management
system fail
Question 3
An analyst is faced with a complex intelligence problem and he
is concerned about avoiding “mission creep”. To make sure he
is focus on the core issue, he rephrases that problem several
times, asking “why” and “how” until he is satisfied he
understands the parameters of the question he is trying to
answer. He takes a broad perspective on the issue to see where
it might connect to other related issues, and then a narrow
perspective to see how far he can break it down into its
component parts. He redirects his focus from seeing the issue as
identifying threats to seeing it as identifying opportunities to
counter threats. Finally, he restates the problem in its exact
opposite terms to explore other ways of seeing the issue. What
structured analytic technique is he using?
A.

3. Issue redefinition
B.
Sorting
C.
Processing mapping
D.
Concept mapping
Question 4
Analysts might use Microsoft Project to model a complex
procedure using a matrix that cross references tasks in a process
by estimated time periods required for each task. What is the
name of this structured analytic technique?
A.
Delphi analysis chart
B.
Gantt chart
C.
Network analysis chart
D.
Timeline
Question 5
Which is one of the limits of empirical testing on structured
analytic techniques?
A.
When testing a structured analytic technique, research places
more emphasis on implementing the same procedures used in
the intelligence community than is necessary to replicate real
world results

4. B.
Due to the expense of testing group performance, individual
performance is typically the subject of analysis even though
structured analytic techniques are most effective when applied
in small groups
C.
Testing is usually conducted on techniques borrowed from other
industries, which are inherently less effective than techniques
originally developed from within the intelligence community
itself
D.
Because of the complexity of structured analytic techniques,
testing can only evaluate one part of a technique at a time even
though the true advantages of a technique depend on the
synthesis of its parts
Question 6
A competitive intelligence analyst monitors the health insurance
industry. This industry includes a diverse number of connected
organizations, but in order to determine if it is a complex
system, the analyst must also know whether or not the
organizations are:
A.
Centrally adapted
B.
Interdependent
C.
Complicated
D.
Centrally organized

5. Question 7
During a conversation with a young intelligence analyst she
confesses to you her frustration with the office where she works
because she spends most of her day preparing PowerPoint
briefings based on products that only the more experienced
analysts are allowed to create. Which is the most likely
approach her organization takes to intelligence analysis?
A.
The structured approach
B.
The target-centric approach
C.
The research approach
D.
The traditional approach
Question 8
An analyst identifies areas of her work on a case where she
experienced usual successes and failures. She attempts to
determine the reasons behind them, records the actions she took
to correct issues as they emerged, and assigns a value to the
effectiveness of those actions. Which phrase best describes what
she is doing?
A.
Performing quality control on her work
B.
Producing a lessons learned report for the case
C.
Managing uncertainties in her analysis

6. D.
Building a historical record of the case
Question 9
An analyst needed to determine the validity of GEOINT
information. She verifies that the collection platform was in
good operating order at the time the imagery was collected. She
verifies that the procedure used to process the GEOINT
information conformed to standard operating procedures. She
then verifies that the processed intelligence information was not
damaged or corrupted in the storage and retrieval procedures
used to access it for her exploitation. Finally, she concludes the
GEOINT information is valid. Which phrase best describes the
form of reasoning she used?
A.
Intelligence reasoning
B.
Deductive reasoning
C.
Inductive reasoning
D.
Abductive reasoning
Question 10
When using a decision matrix, based on what should the weights
for each criterion be assigned?
A.
Their order of priority
B.
The number of options

7. C.
Relative ability
D.
A percentile distribution
Question 11
An analyst polled several subject matter experts about a
question she is tackling as part of an intelligence problem. She
collated all the responses into a single packet, removed the
names of the experts, and then sent the whole packet to each
expert for their revised assessments. She repeated this process
several times before preparing a final report. Which structured
analytic technique did the analyst use?
A.
Premortem analysis
B.
Delphi method
C.
What if? analysis
D.
Structured self-critique
Question 12
Which aspect of evaluating the effectiveness of using structured
analytic techniques is the same whether one uses the key
assumptions check, cross-impact matrix, or indicators validator?
A.
Interviewing analysts after they have used the technique to
identify lessons learned
B.
Comparing individual with groups efforts that use the technique

8. C.
Testing whether an analyst can challenge his or her own
assumptions
D.
Applying the technique to published indicators to see how many
are validated
Question 13
An intelligence organization manages conflict by deferring to
whomever has the highest rank. Which conflict management
model does this organization use?
A.
Interest-based model
B.
Rights-based model
C.
Power-based model
D.
Systems-based model
Question 14
What is one of the differences between advocacy and objective
inquiry in a group decision-making process?
A.
Advocacy views outcomes in terms of winners and losers while
objective inquiry views outcomes as the product of collective
ownership
B.
Advocacy strives to persuade others but remains open to
alternatives while objective inquiry presents balanced

9. arguments but defends the speaker’s position
C.
Advocacy views participants as critical thinkers while objective
inquiry views participants as spokespeople for their positions
D.
Advocacy uses discussion to persuade and evaluate while
objective inquiry uses discussion to test and lobby
Question 15
According to Heuer and Pherson (2012), what is the likelihood
that the use of structured analytic techniques will increase
within the intelligence community?
A.
An increase in the use of structured analytic techniques depends
on a decrease in funding within the intelligence community that
forces the use of more efficient techniques
B.
An increase in the use of structure analytic techniques depends
on an increase in a culture of sharing and collaboration within
the intelligence community influencing analytical tradecraft
C.
A new generation of analysts will bring to the intelligence
community a direct support for structured analytic techniques
thanks to their indirect support of social networking
D.
As traditional mentors, facilitators, and knowledge managers
retire from the intelligence community they will make room for
analysts supporting structured analytic techniques
Question 16
An analyst reviews several recent studies published in the

10. Journal of Law and Human Behavior about the detection of
deception in human subject so that he can better evaluate the
validity of a HUMINT source. What type of resource is he
using?
A.
A government-sponsored think tank
B.
A non-governmental organization
C.
The research of a single subject matter expert in his or her field
D.
Academic research published in a peer-reviewed journal
Question 17
What is one of the limits of the quadrant hypothesis generation
technique?
A.
It requires the construction of a matrix of the drivers
B.
It depends on correctly identifying the outcome’s driving forces
C.
It only applies to cases where more than two driving forces
determine the outcome
D.
It cannot represent the extreme conditions for the major drivers
Question 18
Which structured analytic technique is called for upon the
failure of adversarial collaboration?

11. A.
Key assumptions check
B.
Structured debate
C.
The Nosenko approach
D.
Mutual understanding
Question 19
Which structured analytic technique pits driving forces against
the restraining forces in order to encourage an analyst to think
through the factors that influence a situation?
A.
Complexity manager
B.
Decision
C.
SWOT analysis
D.
Force field analysis
Question 20
An analyst disagrees with one of her colleagues’ initial
intelligence assessment. When she approaches him about it, he
seems highly cooperative but does not respond to any of her
concerns when she outlines them. Thinking that perhaps she
would benefit from a better understanding of his thought
processes, she asks him to explain how he developed his
assessment, but he only replies that he used “the software” and
does not elaborate any further. She says that she would like to

12. work with him to explore some possible changes to the report,
but he replies that he will make any changes that she feels are
important. Which conflict style is he using?
A.
The yielding version of the accommodating style
B.
The smoothing version of the avoiding style
C.
The protecting version of the avoiding style
D.
The flexible compromising version of the compromising style
Question 21
An analyst is conducting social network analysis and he needs
to be able to show directional relationships. Which type of
matrix will he use to organize the data?
A.
Diachronic
B.
Synchronic
C.
Asymmetric
D.
Symmetric
Question 22
Red hat analysis is the most accurate when applied to
understanding the behaviors of:
A.

13. Large terrorist organization
B.
Leaders influenced by conflicting interest groups
C.
A specific legislative organization
D.
A specific authoritarian leader
Question 23
An analyst is working independently on a project to generate at
least four different scenarios that he will cross reference with
driving forces how he expects the project’s central issue will
evolve. Which structured analytical technique is he using?
A.
Spectrum analysis
B.
Simple scenarios
C.
Multiple scenario generation
D.
Alternative futures analysis
Question 24
Based on a review of recent police reporting, an analyst notices
that several incidents of assault in a particular neighborhood
involve gay men as their victims. He makes the recommendation
that police patrols pass more frequently through the area during
the time of day when the crimes have occurred and that the
police liaison officer to the gay community include the
neighborhood on a list of areas where the department
recommends gay men take precautions against assault. Which

14. phrase best describes the form of reasoning he used?
A.
Intelligence reasoning
B.
Inductive reasoning
C.
Abductive reasoning
D.
Deductive reasoning
Question 25
An analyst working for the Air Force receives a phone call from
a colleague in the Federal Bureau of Investigation (FBI). The
FBI colleague asks if she would task an Air Force MASINT
collection platform to collect on a US company in Mississippi
under investigation for criminal dumping in violation of federal
law with the intention of using the information in court. Which
statement best describes the analyst’s most likely response?
A.
The military is prohibited from collecting MASINT within the
territory of the United States
B.
The military is prohibited from collecting MASINT, which is
controlled by the National Security Agency
C.
The military is prohibited from collecting intelligence at the
request of a law enforcement agency
D.
The military is prohibited from collecting intelligence on

15. targets without a foreign-military nexus
Question 26
What alternative to the Structured Brainstorming technique
should an analyst be aware of if he or she finds that either a
senior official is dominating the brainstorming session or junior
personnel seem reluctant to participate?
A.
Cross-impact matrix
B.
Nominal group technique
C.
Structured self-critique
D.
Key assumptions check
Question 27
A criminal intelligence organization manages its analysts’
workload by tracking each case as having a distinct beginning
and ending. It tends to view intelligence analysis as a:
A.
Procedure
B.
Process
C.
Project
D.
Product
Question 28

16. Which statement describes a driving force behind the
development and use of structured analytical techniques?
A.
Prominent intelligence successes that have prompted a
reexamination of how intelligence analysis is generated
B.
A lack of policy support and technical support for interagency
collaboration from the Office of the Director of National
Intelligence
C.
A decreased appreciation of cognitive limitations and pitfalls
that make intelligence analysis difficult
D.
A desire by policymakers who receive analysis that it be more
transparent as to how the conclusions were reached
Question 29
A military intelligence analyst has been tasked to provide a list
of most likely routes an enemy will use to evacuate an area in
response to an attack. She reviews intelligence information
reports to determine which means of transportation an enemy
uses, she conducts an analysis of the terrain to identify possible
pathways of egress, and she produces a report responding to the
tasking. Which structured analytic technique did she use?
A.
Cross-impact analysis
B.
Chronologies and timelines
C.
Prediction markets

17. D.
Analysis of competing hypotheses
Question 30
Which structured analytic technique works best early in a
project dealing with a complex issue with many interrelated
parts, usually following a brainstorming session held to identify
all the variables, drivers, or players that may influence the
outcome of a situation?
A.
Quadrant crunching
B.
Virtual brainstorming
C.
Starbursting
D.
Cross-impact matrix
Question 31
Which of the following is a benefit collaborative working
groups receive from diversity?
A.
More efficient management of communication by a group leader
B.
Identification of options that would have otherwise gone
undetected
C.
Alternative perspectives generated through the devil’s advocacy
technique

18. D.
Early consensus achieved through the consolidation of
perspectives
Question 32
Which of the following visions do Heuer and Pherson (2012)
imagine with regard to the state of structured analytic
techniques by the year 2015?
A.
Structured analytic techniques have relieved the intelligence
community of the need to exploit outside experts, especially
cultural experts
B.
The process for creating a National Intelligence Estimate has
remained the same, but the use of structured analytic technique
has improved accuracy
C.
Intelligence analysts will have embraced collaborative
information sharing tools to the point where structured analytic
techniques are no longer necessary
D.
The National Intelligence Council has become a leader in the
use of structured analytic techniques, as more of its products
benefit from their use
Question 33
A local law enforcement analyst establishes contact with a local
university to acquire data on seismic activity in the area as part
of a vulnerability assessment he is producing. Which type of
intelligence information is he acquiring?
A.
SIGINT

19. B.
OSINT
C.
MASINT
D.
GEOINT
Question 34
Which structured analytic technique is integrated into analysis
of competing hypotheses and indicators validator?
A.
Argument mapping
B.
Hypothesis generation
C.
Deception detection
D.
Diagnostic reasoning
Question 35
What recommendation do Heuer & Pherson make regarding the
composition of the Director of National Intelligence (DNI)?
A.
To create a new position to disseminate best practices for
intelligence analysis from the strategic level down to tactical
organizations with less funding
B.
To increase the number of analysts working direction for the
Director of National Intelligence under the direction of a vice
chair for analytical tradecraft

20. C.
To create a new chair of research and development to
consolidate lessons learned from within the intelligence
community
D.
To establish a new position to promote analytical tradecraft in
the intelligence community based on lessons learned from
recent operations
Question 36
An analyst keeps having problems with one of his colleagues on
a project. Each time he makes a change to suit her demands he
ends up facing a new demand requiring even more changes.
Finally, he decides that if they are ever going to complete this
project, he must figure out exactly what her true interests are.
In doing so, he hopes to cause a shift in which aspect of her
conflict style?
A.
Active Engagement
B.
Assertiveness
C.
Self Empowerment
D.
Disclosure
Question 37
An analyst has been tasked to produce an assessment of
criticality on members of a criminal organization. He has
already established which members have the highest measures
of centrality. What MUST he also do to complete his

21. assessment?
A.
Analyze the centrality of the members’ relationships
B.
Cross reference the relationships’ driving forces with their
motivations
C.
Cross reference the ‘in’ measures of centrality with the ‘out’
measures of centrality
D.
Analyze the functionality of the members’ relationships
Question 38
During the exploitation phase, an analyst reviews the results of
a spatial regression analysis in which he has found a
statistically significant clustering within his model’s residuals
using a Moran’s I test of spatial autocorrelation. Which
statement best describes how he interprets this information?
A.
His model is equally useful in all the areas covered by his
analysis
B.
His model contains processing errors that render it virtually
useless
C.
His model contains variables that explain all of the dependent
variable
D.
His model applies less well in some areas of his analysis than in

22. others
Question 39
Which statement best describes one of the challenges Lowenthal
identifies within the intelligence community to building a
knowledge base of lessons learned?
A.
“We are ultimately responsible for policy makers’ poor choices
based on our intelligence products.”
B.
“Someone else is welcome to review my work, but I don’t have
time to do it myself.”
C.
“I already integrate self-reflection into assessments of my
work.”
D.
“We don’t have time to stop everything else we have going on
just to summarize work we’ve already done.”
Question 40
A criminal intelligence analyst has extensive experience
working financial fraud cases in a white-collar crimes division.
She receives a new case but only skims the packet because she
has seen these types of cases so many times before she feels
like she already knows how to proceed. In doing so, she has
failed to acknowledge that:
A.
Analysis of competing hypotheses contains an auditing function
B.
Abductive reasoning contains an auditing function

23. C.
Deductive reasoning is inherently deterministic
D.
Inductive reasoning is inherently probabilistic
>> Describe marketing uses of branding. A brand is a name,
term or symbol that identifies and differentiates a firm's
products. For example, MGM is the brand name of the Metro-
Goldwyn-Mayer Movie Studio. Its brand mark is the MGM lion,
which also has a trademark roar.
[ Lion roaring ]
Implementing branding strategies results in several benefits.
Successful branding creates equity in the brand.
Think of it like building monetary value from a good reputation.
Established brands also encourage customer loyalty
to existing products. Brand recognition can help new products
succeed. For example, a new type of iPod, say the shuffle,
will be more successful because it is tied to Apple's
highly�recognized and valuable iPod brand. Branding strategies
require several decisions. First, a marketer must decide whether
to produce a generic product, a branded product or a
trademarked product. If the marketer chooses to brand the
product, then the marketer chooses between becoming a
manufacturer's brand, like Kraft Mac & Cheese, or a private
brand, like Kroger Mac & Cheese. Manufacturers must decide
whether to brand their products individually, as a family or use
a combination of the two strategies.
==== Transcribed by Automatic Sync Technologies ====

24. Assignment 7: Goods and Services Marketing
The success of a product or a company in the marketplace is
highly dependent on the target
markets ability to distinguish a given product from another. One
way this is accomplished is
through branding. When it comes to branding, companies must
make complex decisions that
will have a prolonged effect on the perception of the product
and company in the marketplace.
In this discussion, you will discuss product placements based on
brand name marketing in the
film industry.
Scenario:
Product placement deals have been a common practice in the
film industry for quite some time,
but the focus on placing popular brands in movies and
television shows was never as important
as it is today. To execute this Discussion, watch one of your
favorite television shows or a
recent popular movie and discover a brand of a product that is
featured in the plot of the story.
Pay close attention, sometimes it can be tricky to identify a
popular brand being featured if your
mind is not consciously looking for it.
Directions to complete this Assignment:
● Read Chapter 10 in your textbook to understand how

25. companies make branding
decisions.
● View marketing uses of branding. Download the transcript.
● Watch the following video segment on the Tom Peters website
(Tom Peters Company
©1999-2014) to supplement your understanding of product
branding: Brand, Design, and
Differentiation by Tom Peters-Filmed by BVO 2009.
Used by permission of Tom Peters. See www.tompeters.com for
additional information.
Checklist: In 250 words or more, answer the following
questions:
1. Identify the television show or recent movie you watched,
and introduce the brand of a
consumer product that you found was featured in the plot of the
story.
2. Discuss the type of consumer product (convenience,
shopping, specialty, unsought) you
identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or
decreases the brand equity of
the product.
4. Describe the brand strategy of the product you identified
within the plot of the story.

26. http://college.cengage.com/coursemate/marketing/lamb_978128
5092508/courseware/animated_figures/ch10/0904_1.clean.txt
http://tompeters.com/video/toms-topics/
http://tompeters.com/video/toms-topics/
http://www.tompeters.com/
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity.
Respond in a Microsoft
Word document in a minimum of 250 words to the checklist
items above using APA format
and citation style. Make sure to include an additional Title and
references page.
For additional help with your writing and APA citation, please
visit the Kaplan University
Writing Center accessed from the home area of this course.
Save your Assignment titled
per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx)
and submit your file by
selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

27. Unit 7 Assignment:
Goods and Services
Marketing
Percent
possible
Points
possible
Points
Earned
Comments
Content per Checklists 100% 50
Answer provides
complete information
demonstrating analysis
and critical thinking in
response to the checklist
items.

28. 80%
Based on the reading of
Chapter 10 and the website
video segment, provides a
correct minimum response of
250 words to the following:
5. Identify the television
show or recent movie
you watched, and
introduce the brand of a
consumer product that
you found was featured
in the plot of the story.
10
2. Discuss the type of
consumer product
(convenience, shopping,

29. specialty, unsought) you
identified in the plot of
the story. Explain your
answer.
10
3. Discuss how the
television show or movie
increases or decreases
the brand equity of the
10
product.
4. Describe the brand
strategy of the product
you identified within the
plot of the story.

30. 10
Subtotal:
80%
40
Provides a complete
response in a minimum of
250 words to the checklist
items in a Word document
using correct grammar,
spelling, and APA format and
citation style and reference
page.
20%
10
Percent Total

31. Points
possible
Your Assignment
Score:
100% 50