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Week One: The Purpose of Business Research
Objective:Determine the significance, scope, magnitude and
feasibility of finding a solution to the situation, risk
management, or opportunity.
1. Which of the following questions is considered when
discussing the management dilemma?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best
alternative from the available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?
E. What should be asked or observed to obtain the
information the manager needs?
Objective:Determine the significance, scope, magnitude and
feasibility of finding a solution to the situation, risk
management, or opportunity.
2. The fundamental weakness in the research process is:
A. incorrectly defining the research question
B. identifying a flawed sampling frame

2. C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
Objective: Identify ethical issues involved in business research.
3. Which of the following is an example of findings
nondisclosure?
A. Dean and Deluca doesn't want Whole Foods to know about it
is conducting research on organic wines.
B. Whole Foods is studying a potential new location near a large
condo complex.
C. Bayer seeks to disclose that Vioxx is no more effective than
aspirin.
D. Vioxx seeks to hide results suggesting that it is equivalent to
aspirin in reducing the pain of arthritis.
Objective: Identify ethical issues involved in business research.
4. The right of interviewers, surveyors, experimenters,
observers, and participants to be protected from threat of
physical or psychological harm is the right to:
A. quality
B. security
C. freedom
D. safety
E. happiness

3. Objective: Develop the purpose of the research, research
questions, and hypotheses.
5. BankChoice is concerned about stagnating profits and
asks, "How can profitability be improved?" This is an example
of:
A. a management question
B. a research question
C. an investigative question
D. a measurement question
E. a management dilemma
Week Two: Types of Research Design
Objective:Differentiate between qualitative and quantitative
methods of research.
6. Which of the following is true of quantitative research?
A. It uses a nonprobability sampling method.
B. Results are generalizable.
C. Data analysis is ongoing during the project.
D. Sample sizes are generally small.
E. It uses multiple data collection methods.
Objective: Differentiate between qualitative and quantitative
methods of research.
7. Qualitative methods that encourage participants to
reveal hidden or suppressed attitudes, ideas, emotions, and
motives are called _____ techniques.
A. deceptive
B. unstructured
C. projective

4. D. focus group
E. semistructured
Objective: Explain commonly used qualitative research designs
and quantitative research designs.
8. American Airlines is conducting a qualitative study on
preferences of business travelers who fly frequently. Before
inviting an individual to participate, the researcher on the
project wants to ensure that all participants travel for business
more than pleasure and meet the American Airlines' definition
of frequent flier. What is the best way for the researcher to
ensure that participants will meet these criteria?
A. Use a recruitment screener prior to inviting individuals to
participate.
B. Delete interviews after the study ends from those who don't
meet the qualifications.
C. Draw a sample from a list of people with an American
Airlines affinity credit card.
D. Draw a sample from a list of people with an affinity credit
card associated with any airline.
E. Contact a travel agency for a list of prospects.
Objective: Select the appropriate type of research design in a
given business situation.
9. InZone Research will survey fans attending one of the
Final Four games to assess preferences for pricing and products
offered at concession stands. What type of study is this an
example of?
A. Formal
B. Cross-sectional
C. Longitudinal
D. Monitoring

5. E. Ex post facto
Objective: Select the appropriate type of research design in a
given business situation.
10. Jack is participating in a research study. The interviewer
asks Jack to say the first word that comes to mind when he
hears a product's benefits. What type of projective technique is
this an example of?
A. Thematic apperception test
B. Sentence completion
C. Brand mapping
D. Laddering
E. Word association
Week Three: Measurement and Data Collection
Objective: Differentiate among the four levels of measurement
and how they are used in data collection for research.
11. What type of data is produced by constant-sum scales?
A. Nominal
B. Ordinal
C. Interval
D. Ratio
Objective: Differentiate among the four levels of measurement
and how they are used in data collection for research.
12. Which of the following types of data are collected using a

6. classification question?
A. Gender
B. Purchase behavior
C. Attitude toward the brand
D. Personality
E. Behavioral intent
Objective: Develop the data collection instruments.
13. A survey of preferences among frequent air travelers will
be conducted at airports nationwide. Prior to asking target
questions regarding respondent preferences, which of the
following should occur?
A. Screen questions should ensure that participants are
frequent air travelers.
B. Socio-economic questions should be asked.
C. Questions about terrorist concerns should be asked.
D. Branching questions can distinguish between frequent air
travelers and less frequent travelers.
E. Free-response questions should be asked.
Objective: Differentiate among sampling methods and their
application in business research.
14. Which type of nonprobability sampling technique involves
choosing participants arbitrarily for their unique
characteristics, experiences, attitudes, or perceptions?
A. Random sampling
B. Purposive sampling
C. Convenience sampling
D. Snowball sampling
E. Quota sampling

7. Objective: Differentiate among sampling methods and their
application in business research.
15. Which term below refers to a controlled procedure that
assures that each population element is given a known nonzero
chance of selection into the sample?
A. Nonprobability sampling
B. Random selection
C. Systematic selection
D. Judgment sampling
E. Statistical selection
Week Four: Descriptive Data Analysis Approaches
Objective: Prepare collected data for analysis.
16. If the mean and median of a population are the same, then
its distribution is:
A. normal
B. skewed
C. symmetric
D. uniform
Objective: Differentiate between descriptive statistics and
inferential statistics.
17. Which is a correct statement concerning the median?
A. In a left-skewed distribution, we expect that the median will
exceed the mean.

8. B. The sum of the deviations around the median is zero.
C. The median is an observed data value in any data set.
D. The median is halfway between Q1 and Q3 on a boxplot.
Objective: Calculate central tendency and dispersion.
18. The median of 600, 800, 1000, 1200 is:
A. 800
B. 1000
C. 900
D. 950
Objective: Calculate the correlation between two variables.
19. The _____ is a measure of the association between two
variables after controlling or adjusting for the effects of one or
more additional variables.
A. regression analysis
B. partial correlation coefficient
C. ANOVA
D. product moment correlation
E. gamma
Objective: Calculate the correlation between two variables.
20. What does r2 measure?
A. The proportion of variation in one variable that is explained
by the other
B. The proportion of error variation
C. The proportion of variation in Y related to the variation of
the categories of X
D. The proportion of variation in Y due to the variation within
each of the categories of X
E. The significance of the relationship between X and Y

9. Week Five: Inferential Data Analysis Approaches
Objective: Differentiate between parametric tests and
nonparametric tests.
21. _____ tests are hypothesis testing procedures that assume
that the variables of interest are measured on at least an
interval scale.
A. parameter
B. parametric
C. nonparametric
D. significance
E. metric
Objective: Determine the data analysis approach for a data set.
22. A statistical technique that describes two or more variables
simultaneously and results in tables that reflect the joint
distribution of two or more variables that have a limited
number of categories or distinct values is:
A. a t test
B. an ANOVA
C. a factor analysis
D. a cross-tabulation
E. a regression
Objective: Apply the steps in testing a research hypothesis.
23. The hypothesis that the number of hours worked is related
to student grade point average is a _____ hypothesis.

10. A. null
B. one-tailed test
C. two-tailed test
D. test of proportions
E. test of means
Objective: Compare the means of two or more groups.
24. Which of the following best explains how the F ratio
examines differences among groups?
A. The variability attributable to a treatment is compared to the
variability arising from random error.
B. The probability of making a type I error is compared to the
probability of making a type II error.
C. The critical F is compared to the critical t.
D. The standard deviation for each group is subtracted from the
mean of all groups.
25. ANOVA can be used as a parametric test of:
A. one sample
B. two-related samples
C. two-unrelated samples
D. k-independent samples
Week Six: Research Findings
Objective: Interpret data analysis results to reach conclusions.
26. A readability analysis of a research report scored a 10 on
Gunning's Fog Index. Which of the following statements is the
best interpretation of this score?
A. People over the age of 10 should be able to read the report
comfortably.
B. People with less than a 10th-grade education will be

11. comfortable reading the report.
C. A person with a 10th–grade education or higher will be able
to read the report comfortably.
D. 10% of the report is difficult to read.
E. The report is unreadable to most people on a scale of 1 to 10.
Objective: Interpret data analysis results to reach conclusions.
27. Three randomly-chosen Colorado students were asked how
many times they went rock climbing last month. Their replies
were 5, 6, and 7. The coefficient of variation is:
A. 16.7%
B. 13.6%
C. 20.0%
D. 35.7%
Objective: Make a recommendation about a problem or project
based upon data analysis results and conclusions drawn.
28. Nasta Corporation conducted a foreign language survey
among college students at 5 public universities. Results showed
a significant relationship between language proficiency and
magazine readership. Based on this finding, Nasta Corporation
can make which recommendation to university officials?
A. Recommend students take at least one foreign language.
B. Taking a foreign language will not improve students’
reading.
C. Additional research is needed to determine which
magazines are read by college students.
D. Results are inclusive.
Objective: Make a recommendation about a problem or project
based upon data analysis results and conclusions drawn.
29. The Human Resources Department at Trident Corporation

12. conducted a job satisfaction survey among its
employees.Results show a significant negative relationship
between job satisfaction and pay category.Human Resources
should recommend what action to management?
A. The results are inclusive.
B. Conduct additional research by pay category to
determine specific areas of satisfaction/dissatisfaction.
C. Based on the results, job satisfaction is comparable to
industry norms and therefore no further action is required.
D. Increase pay levels for all employees to obtain
comparable level of satisfaction among pay categories.
Objective: Make a recommendation about a problem or project
based upon data analysis results and conclusions drawn.
30. A team of MBA student examined parked cars in four
different suburban shopping malls.One hundred and twenty
vehicles were examined at each location.Results show a
significant relation between vehicle type and mall location. The
team should include which recommendation in the research
report?
A. It would be difficult to make any recommendation as the
sample size is too small.
B. Further research is needed to determine which stores in
the mall.
C. The results are inconclusive.
D. Store advertising will be a function to consumer
demographics.