c PJM6610 Foundations of Project Business Analysis Prof. Johan Roos Signature Assignment 1 Planning for Elicitation Assignment Signature Assignment: Planning for Elicitation By Group: Mustafa Uzun, Shraddha Sherekar, Vikitha Veera Content 1. An overview ……..………………….……………………………………………………………32. Elicitation plan ………………………………………..…………………………………………43. Project plan ……………………...…………….…………………………………………………54. References….…………………………………………………………………………………..…6 1. An Overview Skype. It has a substantial market share (and mindshare), many people use it daily, yet nearly every core component of the program is seen as being out of date. The Skype corporation has been operating online for more than 20 years, and by spreading the word about its ability to make audio and video conversations via the internet instead of over the phone, it has grown its subscriber base. Surveys, focus groups with observation, and floating questionnaires to clients who have used this product at least once are the finest ways to learn about the present status of the business and, consequently, the main product offering. It can be very helpful to identify the target audience and to provide useful inputs that could help define a future state for the product. Data obtained from online surveys through various e-commerce platforms with which the company has partnerships, data obtained from social media channels, and data from websites. Locals can provide insightful information that will serve as clear prompts for the company's R&D team as they plot the course for upcoming innovations or enhancements to current products. Customer and influencer marketing-provided product evaluations are another crucial metric that may assist a business discover what consumers like and dislike about a product, as well as how they perceive its value, quality, and ability to effectively clean their teeth, among other things. The basic problem that the Skype team must overcome may be understood through root cause and opportunity analysis. Understanding the present situation of the product and the business may be accomplished with the use of this knowledge together with data from real surveys and website visitors. 2. Elicitation Plan Elicitation Techniques: 1. Survey/Questionnaire Stakeholders including end-users are presented with a series of questions over a survey or a questionnaire to help quantify their opinions. Following the gathering of the responses here, data is evaluated to determine the stakeholders' areas of focus that need improvement. High priority risks should be the basis for questions. Direct and clear questions are best. Closed-ended questions will help us focus on areas that we know need improvement while open-ended ones will help us comprehend what we may have overlooked. Advantage: The benefit of following this process is that data from a broad audience is simple to obtain and time taken to receive participants' re.

1. c
PJM6610 Foundations of Project Business Analysis
Prof. Johan Roos
Signature Assignment 1
Planning for Elicitation Assignment
Signature Assignment: Planning for Elicitation
By Group:
Mustafa Uzun, Shraddha Sherekar, Vikitha Veera
Content
1. An overview
……..………………….………………………………………………
……………32. Elicitation plan
………………………………………..………………………………
…………43. Project plan
……………………...…………….……………………………………
……………54.
References….…………………………………………………………

2. ………………………..…6
1. An Overview
Skype. It has a substantial market share (and mindshare), many
people use it daily, yet nearly every core component of the
program is seen as being out of date. The Skype corporation has
been operating online for more than 20 years, and by spreading
the word about its ability to make audio and video
conversations via the internet instead of over the phone, it has
grown its subscriber base.
Surveys, focus groups with observation, and floating
questionnaires to clients who have used this product at least
once are the finest ways to learn about the present status of the
business and, consequently, the main product offering. It can be
very helpful to identify the target audience and to provide
useful inputs that could help define a future state for the
product. Data obtained from online surveys through various e-
commerce platforms with which the company has partnerships,
data obtained from social media channels, and data from
websites. Locals can provide insightful information that will
serve as clear prompts for the company's R&D team as they plot
the course for upcoming innovations or enhancements to current
products.
Customer and influencer marketing-provided product
evaluations are another crucial metric that may assist a business
discover what consumers like and dislike about a product, as
well as how they perceive its value, quality, and ability to
effectively clean their teeth, among other things. The basic
problem that the Skype team must overcome may be understood
through root cause and opportunity analysis. Understanding the
present situation of the product and the business may be
accomplished with the use of this knowledge together with data
from real surveys and website visitors.
2. Elicitation Plan
Elicitation Techniques:

3. 1. Survey/Questionnaire
Stakeholders including end-users are presented with a series of
questions over a survey or a questionnaire to help quantify their
opinions. Following the gathering of the responses here, data is
evaluated to determine the stakeholders' areas of focus that need
improvement. High priority risks should be the basis for
questions. Direct and clear questions are best. Closed-ended
questions will help us focus on areas that we know need
improvement while open-ended ones will help us comprehend
what we may have overlooked.
Advantage:
The benefit of following this process is that data from a broad
audience is simple to obtain and time taken to receive
participants' responses is short as opposed to interviews which
can be time consuming. On the plus side, we can obtain more
reliable information.
Disadvantage:
As we know, surveys do not pique a users interest and as a
result we may not receive responses in time. To counter that, we
can notify the respondents and ask them to complete the survey
once it is ready and we plan on incentivizing this through
discounted sign-up plans offered to the first 100 that clear the
survey in order to attract maximum participation. To engage
more users, we are also looking into influencer marketing as
market statistics suggests that compared to 38% who believe in
the content created by brands, 61% of consumers trust
recommendations from influencers. Compared to branded
postings, influencer-generated content performs better and
generates more interaction, according to 60% of marketers.
2. Focus Groups:
A focus group is a discussion where opinions on a certain theme
are gathered. That being said, the discussion need not be limited

4. to one theme alone. Stakeholders may want to gather ideas
around different areas of improvement, and outcomes from
these sessions are typically examined and presented to the
relevant stakeholders. As a focus group normally has six to
twelve participants, we plan on creating focus groups involving
subject matter experts to convene these sessions with members
in their domain. As individuals belonging to the same line of
work, they may be able to generate better ideas from their
existing knowledge and anticipation of what aspects need
improvement.
Advantages:
Having focus groups is known to be enriching as it involves
active engagement and promotes the idea of ownership among
employees. It is also time saving in comparison to one-to-one
interviews conducted to gain individual insights. We aim to
foster a sense of ownership and togetherness within the
organization and this will mutually benefit both the
organization and the workers.
Disadvantages:
It may be tough to bring everyone together on the same page, to
discuss the same thing at the same time. A skilled moderator
with a plan is who we will employ to ensure that the
participants understand the purpose of the session and feel
comfortable to contribute their opinions/insights to come up
with solutions. Sending out the agenda of the focus group
session at least a week in advance will give participants enough
room to think over the theme and will help them come prepared.
· How will you utilize social media listening?
· Where will you store the data (excel, Google Drive, etc.)?
· How will you clean and prep data for analysis?
· How will you analyze data?

5. · How will you communicate findings?
· What are some of the risks concerning data quality? How will
you mitigate them?
3. Project Plan
XXXX.
References
·
https://en.wikipedia.org/wiki/Skype
·
https://www.quora.com/What-is-your-process-for-
analyzing-the-current-state-of-a-website-before-redesigning
·
image7.png
image6.png
image2.png
image4.png
image1.png
image3.png
image5.png
Activity: Develop Your Recommendation with Evidence
Replicate the orange columns in your notebook.
Steps
Name of Steps
Description of Steps

6. Guidance to Success
Citations
3
Form your recommendation
Use your selected company/organization/
program/policy as a basis for your recommendation.
Connect this recommendation to the research problem.
· Identify what is the same and different between your research
population and the ‘solution’s’ population:
Same:
Different:
· Explain how you envision the “specific parts of the ‘solution’”
helping to mitigate your research problem:
· What must be changed/altered to work for YOUR problem?:

7. Activity: Find a Company/Organization/Policy Working to
Mitigate the Problem
Steps
Name of Steps
Description of Steps
Guidance to Success
Citations
2
Find and summarize an existing evidence-based solution to use
as a foundation to YOUR recommendation.
Conduct further research to find a company/organization/
program/policy that is doing a good job trying to mitigate this

8. problem (this could be from another state or even another
country where populations are comparable).
· Include the name of company/organization/
program/policy:
· Include detailed evidence that this ‘solution’ is working (do
not forget to include dates/years, and statistics as support):
· Identify specific parts of the solution that you think will be
useful and define/summarize them:
Replicate the orange columns in your notebook.
Activity: Summarize Your News Article to Identify the
Problem and Populations Affected
Fill in the orange
columns:
Steps

9. Name of Steps
Description of Steps
Guidance to Success
Citations
1
Summarize, making sure to identify:
·
the problem
·
populations affected by the problem
·
location of the problem, if applicable
Summarize the proof that the problem exists today by providing
an ‘example’ of your research problem happening in the world.
For KG-604, for your ‘example’, you will use your news article
or your research articles
(I
n other courses you might use a case study
from your textbook, a summary of the problem provided by your

10. professors, or you may need to find a relevant ‘case’ on your
own.)
1. Identify the problem and show it actually exists:
2. Identify populations affected:
3. Identify the location:
4
The Effects of Smoking on Lung Cancer Rates among Adults in
New York
Student Name

11. Course
Date
Article 1
The assessment of cost-utility analysis of lung cancer screening
and the paybacks on integrating smoking cessation interventions
was performed by Villanti et al. This study aimed to assess
whether LDCT screening for lung cancer among commercially
insured individuals between 50 and 64 years at high risk for this
disorder is turning out to be cost-effective. The authors also
strived to quantify the extra payback of integrating smoking
cessation solutions within lung cancer screening programs.
The authors analyzed their study in 2012 assuming that all
existing smokers and half of the prior smoker population aged
between 50 and 64 years were eligible for screening, with the
minimum being set at least thirty packs –years of smoking. The
researchers used data from National Health Interview Survey on
cigarette smoking conditions for individuals between 45 and 64
years who were making 30% of active smokers across the
United States at the time. The cancer treatment costs were
acquired from New York's taxpayer database, which provided
information including physician, hospital, drug and ancillary
costs eligible for insurer reimbursement.
The authors used qualitative research methods to build up on
the prior simulation model to determine the utility cost of
yearly, recurring LDCT screenings for the last 15 years within
an assumed high-risk population of 18 million adults aged
between 50 and 64 years. It specifically involved those who
have consumed over 30 packs within their smoking history. The
authors' findings indicate that the recurring yearly lung cancer
screening within the high-risk population has been effective.
Providing smoking cessation strategies within the yearly
screening program has increased the cost-effectiveness of the
disorder by between 40 and 45%.
Article 2
The study on Using a smoking cessation quitline to promote

12. lung cancer screening was performed by Sharma et al. the goal
of their study was to compare two alternatives to dispense
information concerning lung cancer screening. This included a
quitline, a mailed brochure pinned with in-depth messaging
facilitated by a quitline coach. Therefore, the authors focused
on assessing the strategy that will be effective and have a
significant impact on the participants searching for information
about lung cancer screening. The authors thus hypothesized that
the individuals who received the brochure would report having
spoken to their insurance company or physician and compare it
to those who only received the brochure and made no contact.
The authors recruited their research participants in 2018, and
the target population came from residents residing in New York
State but outside Niagara and Erie counties.
The authors performed a randomized trial involving New York
State Smokers Quitline respondents to determine the impact of
disseminating a brochure comprising information on benefits,
risks and costs related to lung cancer screening compared to a
brochure supplemented with phone-based and in-depth
messaging. The research findings identified that the educational
brochure was an effective and affordable strategy for dispensing
information regarding lung cancer screening.
References
Sharma, A., Bansal-Travers, M., Celestino, P., Fine, J., Reid,
M. E., Hyland, A., & O’Connor, R. (2018). Using a smoking
cessation quitline to promote lung cancer screening.
American journal of health behavior,
42(6), 85-100.
Villanti, A. C., Jiang, Y., Abrams, D. B., & Pyenson, B. S.
(2013). A cost-utility analysis of lung cancer screening and the
additional benefits of incorporating smoking cessation
interventions.
PloS one,

13. 8(8), e71379.
c
PJM6610 Foundations of Project Business Analysis
Prof. Johan Roos
Signature Assignment 1
Planning for Elicitation Assignment
Signature Assignment: Planning for Elicitation
By Group:
Mustafa Uzun, Shraddha Sherekar, Vikitha Veera
Content
1. An overview
……..………………….………………………………………………
……………32. Elicitation plan
………………………………………..………………………………
…………43. Project plan
……………………...…………….……………………………………

14. ……………54.
References….…………………………………………………………
………………………..…6
1. An Overview
Skype. It has a substantial market share (and mindshare), many
people use it daily, yet nearly every core component of the
program is seen as being out of date. The Skype corporation has
been operating online for more than 20 years, and by spreading
the word about its ability to make audio and video
conversations via the internet instead of over the phone, it has
grown its subscriber base.
Surveys, focus groups with observation, and floating
questionnaires to clients who have used this product at least
once are the finest ways to learn about the present status of the
business and, consequently, the main product offering. It can be
very helpful to identify the target audience and to provide
useful inputs that could help define a future state for the
product. Data obtained from online surveys through various e-
commerce platforms with which the company has partnerships,
data obtained from social media channels, and data from
websites. Locals can provide insightful information that will
serve as clear prompts for the company's R&D team as they plot
the course for upcoming innovations or enhancements to current
products.
Customer and influencer marketing-provided product
evaluations are another crucial metric that may assist a business
discover what consumers like and dislike about a product, as
well as how they perceive its value, quality, and ability to
effectively clean their teeth, among other things. The basic
problem that the Skype team must overcome may be understood
through root cause and opportunity analysis. Understanding the
present situation of the product and the business may be
accomplished with the use of this knowledge together with data
from real surveys and website visitors.

15. 2. Elicitation Plan
Elicitation Techniques:
1. Survey/Questionnaire
Stakeholders including end-users are presented with a series of
questions over a survey or a questionnaire to help quantify their
opinions. Following the gathering of the responses here, data is
evaluated to determine the stakeholders' areas of focus that need
improvement. High priority risks should be the basis for
questions. Direct and clear questions are best. Closed-ended
questions will help us focus on areas that we know need
improvement while open-ended ones will help us comprehend
what we may have overlooked.
Advantage:
The benefit of following this process is that data from a broad
audience is simple to obtain and time taken to receive
participants' responses is short as opposed to interviews which
can be time consuming. On the plus side, we can obtain more
reliable information.
Disadvantage:
As we know, surveys do not pique a users interest and as a
result we may not receive responses in time. To counter that, we
can notify the respondents and ask them to complete the survey
once it is ready and we plan on incentivizing this through
discounted sign-up plans offered to the first 100 that clear the
survey in order to attract maximum participation. To engage
more users, we are also looking into influencer marketing as
market statistics suggests that compared to 38% who believe in
the content created by brands, 61% of consumers trust
recommendations from influencers. Compared to branded
postings, influencer-generated content performs better and
generates more interaction, according to 60% of marketers.
2. Focus Groups:

16. A focus group is a discussion where opinions on a certain theme
are gathered. That being said, the discussion need not be limited
to one theme alone. Stakeholders may want to gather ideas
around different areas of improvement, and outcomes from
these sessions are typically examined and presented to the
relevant stakeholders. As a focus group normally has six to
twelve participants, we plan on creating focus groups involving
subject matter experts to convene these sessions with members
in their domain. As individuals belonging to the same line of
work, they may be able to generate better ideas from their
existing knowledge and anticipation of what aspects need
improvement.
Advantages:
Having focus groups is known to be enriching as it involves
active engagement and promotes the idea of ownership among
employees. It is also time saving in comparison to one-to-one
interviews conducted to gain individual insights. We aim to
foster a sense of ownership and togetherness within the
organization and this will mutually benefit both the
organization and the workers.
Disadvantages:
It may be tough to bring everyone together on the same page, to
discuss the same thing at the same time. A skilled moderator
with a plan is who we will employ to ensure that the
participants understand the purpose of the session and feel
comfortable to contribute their opinions/insights to come up
with solutions. Sending out the agenda of the focus group
session at least a week in advance will give participants enough
room to think over the theme and will help them come prepared.
· How will you utilize social media listening?
· Where will you store the data (excel, Google Drive, etc.)?

17. · How will you clean and prep data for analysis?
· How will you analyze data?
· How will you communicate findings?
· What are some of the risks concerning data quality? How will
you mitigate them?
3. Project Plan
XXXX.
References
·
https://en.wikipedia.org/wiki/Skype
·
https://www.quora.com/What-is-your-process-for-
analyzing-the-current-state-of-a-website-before-redesigning
·
image7.png
image6.png
image2.png
image4.png
image1.png
image3.png
image5.png
ID Task
Mode
Task Name Duration Start Finish Predecessors
1 Starbucks_BA
2 1.0 Social media listening 7 days Sun 11/13/22 Mon 11/21/22

18. 3 1.1 Establish an objective 2 days Sun 11/13/22 Mon 11/14/22
4 1.2 Monitor social media channels2 days Mon 11/14/22 Tue
11/15/22 3
5 1.3 Analyze the information 2 days Tue 11/15/22 Wed
11/16/22 4
6 1.4 Create response 4 days Wed 11/16/22 Mon 11/21/22 5
7 2.0 Survey 7 days Mon 11/14/22 Tue 11/22/22
8 2.1 Set the objectives of the survey1 day Sun 11/13/22 Sun
11/13/22
9 2.2 Define the targeted population1 day Mon 11/14/22 Mon
11/14/22 8
10 2.3 Decide the type of survey 1 day Tue 11/15/22 Tue
11/15/22 9
11 2.4 Design the survey questions 2 days Wed 11/16/22 Thu
11/17/22 10
12 2.5 Distribute the Survey 2 days Fri 11/18/22 Mon 11/21/22
11
13 2.6 Collect responses and write
up the survey findings
1 day Mon 11/21/22 Mon 11/21/22 12
14 2.7 Analyze the results 1 day Tue 11/22/22 Tue 11/22/22 13
15 3.0 Starbucks report analysis 7 days? Sun 11/13/22 Mon
11/21/22 7
16 3.1 Analyze Starbucks’ Global
Environmental & Sustainability
report and Synthesize goals for
2030
1 day Sun 11/13/22 Sun 11/13/22
17 3.2 Synthesize progress
towards that goal

19. 2 days Sun 11/13/22 Mon 11/14/22 16
18 3.2.1 Determine progress made2 days Sun 11/13/22 Mon
11/14/22
19 3.2.2 Determine remaining
progress needed
1 day Mon 11/14/22 Mon 11/14/22 18
20 3.3 Synthesize strategies for change3 days Wed 11/16/22 Fri
11/18/22 17
Oct Nov Dec Jan
Qtr 4, 2022
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary

20. Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Manual Progress
Page 1
Project: Starbucks
Date: Sun 11/13/22
ID Task
Mode
Task Name Duration Start Finish Predecessors
21 3.4 Analyze the degree to
which the product adheres to
current goals and strategies
1 day Sat 11/19/22 Sat 11/19/22 20

21. 22 3.5 Determine the degree to
which the product addresses
Starbucks business needs
1 day Sat 11/19/22 Sat 11/19/22 21
23 3.6 Convert data into requirements2 days Sat 11/19/22 Mon
11/21/22 22
24 3.7 Approve final requirements 2 days Sat 11/19/22 Mon
11/21/22 23
25 4.0 Cost benefit analysis 7 days Sun 11/13/22 Mon 11/21/22
15
26 4.1 Establishement of
framework for the analysis
2 days Sun 11/13/22 Mon 11/14/22
27 4.2 Identifcation of direct and
indirect cost and its benefits
4 days Mon 11/14/22 Thu 11/17/22 26
28 4.3 Value of each costs and its
benefits
2 days Fri 11/18/22 Mon 11/21/22 27
29 4.4 Tally the total value of
beneifts and cost in order to
compare
0 days Mon 11/21/22 Mon 11/21/22 28
30 5.0 Evaluate solution requirements15 days Tue 11/22/22
Mon 12/12/22 25

22. 11/21
Oct Nov Dec Jan
Qtr 4, 2022
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only

23. Deadline
Progress
Manual Progress
Page 2
Project: Starbucks
Date: Sun 11/13/22