1) The document discusses how the author's media product uses and is influenced by conventions of real post-apocalyptic films. Elements like location, props, costumes, camerawork, lighting, sound, narrative, characters, and titles are analyzed.
2) Key influences discussed are films like The Road, I Am Legend, The Book of Eli, and the short film Alone. Conventions from these like desolate locations, limited lighting, strong male characters, and vulnerable female characters were emulated.
3) The author believes their sequence captures real post-apocalyptic conventions through elements like a significant prop, dull lighting conveying lack of life, and believable distressed costumes providing protection.