The document discusses how a media product challenges conventions of the post-apocalyptic genre. It researched films like "The Walking Dead" and "I am Legend" to understand characteristics of the genre. The product includes elements like loneliness and a fight for survival. However, it challenges conventions by having the protagonist, a teenager, dressed differently than typical films. It also makes the protagonist experience being held hostage, adding suspense not normally seen. The opening consists of shots establishing the protagonist's isolated home, then showing he is being watched and confronted by two hostile men who hit him with a baseball bat and take him hostage, leaving the audience wanting to know more.