The media product uses several conventions found in real horror films. It begins with an aerial establishing shot, panning down to the location like in "Hush." The isolated old farmhouse location is similar to films like "The Changeling" that reveal secrets in old buildings. Shots of the protagonist walking used a steady cam to look professional, mirroring techniques used in other films. The main character's costume presented her as a vulnerable girl, setting up her identity as is common in opening scenes. Throughout, titles used a simple, worn font consistent with the horror genre.