Quattrocento brandbook 2015
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We at Quattrocento have 3 strictly followed codes when it comes to creating our products: QUALITY, RELEVANCE & AFFORDABILITY The development process of each pair of our glasses takes place 100% in Italy, a country in which traditional craftsmanship starts to become a rarity. We made it our goal to revive the power of true craftsmanship in the eyewear market through supporting local production and being completely transparent towards our customers. After quickly performing extremely well in the Italian market, we want to be present in more European countries and experience opportunities and faccettes their market has to offer. Therefore, we precisely selected stores that we think have the ability to reflect our brand identity.
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Quattrocento brandbook 2015
- 1. Media
- 2. ´Take pleasure in your dreams.´ Giotto di Bondone
- 3. About Our story Values Sunwear OpticalCatalogue Package Media 4—5 Contents: Contents ABOUT OUR STORY VALUES CATALOGUE PACKAGE MEDIA
- 4. Our story Values Sunwear OpticalCatalogue Package Media 4—5About Quattrocento reflects a sense of casual and contemporary elegance, focusing on minimal design, fine materials and perfect fit. Each frame is 100% handcrafted in Italy and offered at a revolutionary price. The word Quattrocento, in Italian means 400 which refers to the glorious period of the Italian Renaissance beginning in 1400’s, when the craftsmen and artists were considered like modern day celebrities or superheroes. Our studio is based in Milan, Italy where we design and develop our brand with great energy, passion and creativity. ABOUT Part
- 5. About Values Sunwear OpticalCatalogue Package MediaOur story 6—7 OUR STORY Quattrocento takes its roots from the Italian Renaissance and introduces an original Pop-Renaissance interpretation by combining a unique innovative approach with noble values. EUGENIO PUGLIESE / CEO AND BUSINESS DEVELOPER Born to a family of opticians, has always been dreaming about creating the Quattrocento concept since his graduation at Bocconi University in Milan. SHARON EZRA / DESIGNER AND PRODUCT MANAGER 4 years ago she followed her passion for fashion and Italian tailoring by moving to Milan where she fell in love with eyewear thanks to Quattrocento.Part
- 6. About Our story Sunwear OpticalCatalogue Package MediaValues 8—9 OUR VALUES: Part The opposite of mass production Pop renaissance Sexy price
- 7. About Our story Sunwear OpticalCatalogue Package MediaValues 10—11 Quattrocento is all about the values of love and craftsmanship, with the goal of preserving the Italian artisan community that is unfortunately losing its relevance due to the mass production in foreign countries. Every pair is hand crafted using top quality materials in order to create a beautiful long-lasting product. Our laboratories are located in Cadore, Veneto, where eyewear manufacturing tradition dates back. Our artisans use a combination of traditional and innovative materials: costume acetate made by Mazzucchelli, the authentic Italian acetate manufacturer, and refined stainless steel. ITALIAN ACETATE BY MAZZUCCHELLI COSTUME STAINLESS STEEL CADORO, BELLUNO (ITALY) PURE HAND CRAFTED THE OPPOSITE OF MASS PRODUCTION
- 8. About Our story Sunwear OpticalCatalogue Package Media 12—13 Pop Renaissance concept is inspired by the glorious period of the Italian renaissance – 1400 where the Guilds were Celebrities and Painters were Superheros. Quattrocento eyewear collection is inspired by the Renaissance spirt of art, architecture, music and inventions maintaining the artisan tradition at its core. Fresh color pallet, clean lines and the futuristic touch create a strong impact that is harmonic, pop and edgy at the same time. Values POP RENAISSANCE
- 10. About Our story Sunwear OpticalCatalogue Package Media 16—17 FINAL CUSTOMER PRICE We value top quality, authentic design and an honest transparent price. Each frame is designed in-house from the first hand sketch to the final product. We refuse to charge outrageous prices! our goal is to offer a high quality glasses at an affordable price while empowering the Italian artisans community. SEXY PRICE Values
- 11. About Our story Values Sunwear Optical Package MediaCatalogue 18—19 CATALOGUE of OUR GLASSES Quattrocento collection offers a wide-range of styles divided into eyeglasses and Sunglasses for men and women made with premium materials and a perfect fit. All frames are 100% handcrafted in Italy SUNGLASSES OPTICAL GLASSES Part
- 12. Pantos one Tomm Two Gonzo The Pilot Office Spark Fuochi FatuiPilot One Rounded square Sixstille Miss MorrisonBeyond Steal Twiggy Round Twice Ventura SUNWEAR COLLECTION p. 40—41 p. 32—33 p. 46—47 p. 50—51 p. 26—27 p. 36—39 p. 48—49 p. 44—45 p. 24—35 p. 34—35 p. 28—29 p. 42—43p. 30—31 p. 22—23 Cuanta Pasion Catalogue Package Media 20—21About Our story Values Sunwear Optical
- 13. About Our story Values Package MediaCatalogue Sunwear Optical 22—23 PANTOS ONE REFINED ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE UNISEX 48 22 140 POSSIBLE COLORS AND SHADES PO-0106 SATIN BLACK FRAME GOLDEN MIRRORED LENSES PO-0101 SATIN BLACK FRAME BLACK LENSES PO-0202 TORTOISE SATIN FRAME SMOKED BROWN LENSES PO-0514 MATT BLUE FRAME SKY BLUE MIRRORED LENSES PO-2222 SATIN ROSE FRAME FLASH PINK MIRRORED LENSES PO-0307 HONEY MATT FRAME SILVER MIRRORED LENSES
- 14. About Our story Values Package Media 24—25 TWIGGY ROUNDWOMEN TR-1319 BLACK&SILVER FRAME FLASH BLUE LENSES TR-1123 GOLDEN & IVORY FRAME WITH PLUM MIRRORED LENSES TR-0707 SILVER STEEL FRAME SILVER MIRRORED LENSES TR-0601 GOLDEN SATIN FRAME BLACK LENSES TR-0606 GOLDEN SATIN FRAME GOLDEN MIRROR LENSES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE POSSIBLE COLORS AND SHADES48 22 Catalogue Sunwear Optical 145
- 15. About Our story Values Package Media 26—27 MEN TOMM TWO TT-0101 MATT BLACK FRAME BLACK LENSES TT-0514 SKY BLUE FRAME FLESH BLUE LENSES TT-0715 SILVER STEEL FRAME DARK GREEN LENSES57 13 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 16. About Our story Values Package Media 28—29 THE PILOTUNISEX TP-0315 HONEY YELLOW FRAME DARK BROWN ARMS DARK GREEN LENSES TP-0101 SHINY BLACK FRAME DARK BROWN ARMS SMOKED BLACK LENSES TP-1615 SAND GREEN FRAME DARK GREEN LENSES REFINED ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE 50 22 POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 140
- 17. About Our story Values Package Media UNISEX PILOT ONE 50 20 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE PLO-0606 SATIN GOLD FRAME GOLDEN MIRRORED LENSES PLO-1101 IVORY&GOLD FRAME BLACK LENSES PLO-0620 GOLDEN FRAME WITH SMOKED PLUM LENSES. 30—31Catalogue Sunwear Optical 145
- 18. About Our story Values Package Media TWICE VENTURAUNISEX REFINED ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE 47 24 POSSIBLE COLORS AND SHADES 32—33 TV-0120 SATIN MATT BLACK FRAME RED MIRRORED LENSES TV-0221 SATIN TORTOISE FRAME FLASH GREEN MIRRORED LENSES TV-0215 SATIN TORTOISE FRAME WITH SHADED BROWN LENS TV-0801 TRANSPARENT CRYSTAL FRAME BLACK LENSES TV-0315 SHINY HONEY FRAME DARK GREEN LENSES TV-0807 TRANSPARENT CRYSTAL FRAME SILVER MIRRORED LENSES Catalogue Sunwear Optical 140
- 19. About Our story Values Package Media 34—35 BS-1303 BLACK & SILVER FRAME SMOKED BLACK LENSES BS-0107 MATT BLACK FRAME SILVER MIRRORED LENSES BS-0101 MATT BLACK FRAME BLACK LENSES BS-0106 MATT BLACK FRAME GOLDEN MIRRORED LENSES BS-0606 GOLDEN FRAME GOLD MIRRORED LENSES BS-0601 SATIN GOLDEN FRAME BLACK LENSES BEYOND STEELUNISEX 50 20 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 145
- 20. About Our story Values Package Media 36—37 CP-1805 TRANSPARENT CRYSTAL FRAME SKY MIRRORED LENSES CP-0104 SHINY BLACK FRAME CUBALT BLUE MIRRORED LENSES CP-1801 TRANSPARENT CRYSTAL FRAME DARK BLACK LENSES CP-2507 HONEY TORTOISE FRAME SILVER MIRRORED LENSES CP-1708 SHINY RED FRAME MIRRORED RED LENSES CP-1015 HONEY YELLOW FRAME DARK GREEN LENSES UNISEX CUANTA PASION REFINED ITALIAN ACETATE SUNGLASSES. 100% HAND CRAFTED IN ITALY ONE SIZE 47 25 POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 140
- 21. About Our story Values Package Media 38—39 CP-2207 CRYSTAL ROSE FRAME SILVER MIRRRORED ENSES CP-0211 HONEY TORTOISE FRAME LIGHT PURPLE LENSES CP-0215 DARK TORTOISE FRAME DARK GREEN LENSES UNISEX CUANTA PASION REFINED ITALIAN ACETATE SUNGLASSES. 100% HAND CRAFTED IN ITALY ONE SIZE 47 25 POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 140
- 22. About Our story Values Package Media 40—41 OS-0715 SILVER STEEL FRAME DARK GREEN LENSES OS-1301 BLACK & SILVER FRAME SMOKED BLACK LENSES OS-0514 SKY BLUE SATIN FRAME FLASH BLUE LENSES MEN OFFICE SPARK 50 21 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 23. About Our story Values Package Media 42—43 FF-0919 SATIN BLUE FRAME SMOKED BLUE LENSES FF-0101 SHINY BLACK FRAME SMOKED BLACK LENSES FF-0221 SATIN TORTOISE FRAME DARK GREEN LENSES FF-0211 DARK SATIN TORTOISE FRAME LIGHT PURPLE LENSES FF-0114 SATIN BLACK FRAME SHADED DARK BLUE LENSES MEN FUOCHI FATUI REFINED ITALIAN ACETATE SUNGLASSES. 100% HAND CRAFTED IN ITALY ONE SIZE 47 25 POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 140
- 24. About Our story Values Package Media 44—45 RS-0108 CARBON BLACK FRAME WITH MIRRORED RED LENSES RS-2401 BLACK & GOLDEN FRAME BLACK LENSES RS-1914 NIGHT BLUE FRAME FLASH BLUE LENSES MEN ROUNDED SQUARE 49 20 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 150
- 25. About Our story Values Package Media 46—47 SS-0215 SHINY TORTOISE FRAME DARK GREEN LENSES SS-2317 SHINY TORTOISE FRAME GOLD LENSES SS-2311 BLACK AND TORTOISE FRAME LIGHT PURPLE LENSES SS-1401 SHINY BLACK & CRYSTAL FRAME SMOKED BLACK LENSES SS-2307 BLACK AND TORTOISE FRAME SILVER LENSES NAME OF THE MODEL SIXSTILLE REFINED CUSTOM ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE 53 15 POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 140
- 26. About Our story Values Package Media 48—49 G-0606 SATIN GOLDEN FRAME GOLD MIRRORED LENSES G-0401 IVORY (LATTE) FRAME BLACK LENSES G-0106 CARBON BLACK FRAME GOLD MIRRORED LENSES G-0101 MATT BLACK GRAME BLACK LENSES G-0620 SATIN GOLDEN FRAME SMOKED PURPLE LENSES GONZOWOMEN 55 16 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 27. About Our story Values Package Media 50—51 MM-0602 GOLDEN FRAME SMOKED RED GRADIENT LENSES GENUINE LEATHER INSERT MM-0103 SILVER STEEL FRAME SMOKED BLACK LENSES BLACK LEATHER INSERT MISS MORRISONWOMEN 59 17 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL SUNGLASSES GENUINE LEATHER 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 135
- 28. About Our story Values Package Media 52—53 La Palma Quitos Sons Rounded square Aurora OPTICAL COLLECTION p. 76—77 p. 78—79 p. 74—75p. 72—73 Catalogue Sunwear Optical Pantos one Tomm Two Cat Metal Office Spark Fuochi FatuiCuanta Pasion Beyond Steal Be Tondo Twice Ventura p. 68—69p. 66—67 p. 70—71 p. 64—65 p. 58—59 p. 62—63 p. 56—57 p. 60—61 p. 54—55
- 29. About Our story Values Package Media 54—55 PO-0500 SHINY BLUE FRAME PO-0200 SATIN TORTOISE FRAME PO-0100 SHINY BLACK FRAME PO-2200 SATIN ROSE FRAME PANTOS ONEUNISEX REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 48 22 140
- 30. About Our story Values Package Media 56—57 TT-0700 SILVER FRAME TT-0500 SKY BLUE FRAME TT-0100 BLACK FRAME TOMM TWOMEN REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY ONE SIZE POSSIBLE COLORS AND SHADES Catalogue Sunwear Optical 57 13 140
- 31. About Our story Values Package Media 58—59 BT-0200 TORTOISE FRAME BT-0100 BLACK FRAME BT-1400 BLACK & CRYSTAL FRAME BT-0300 YELLOW HONEY FRAME BE TONDOUNISEX 50 20 POSSIBLE COLORS AND SHADES REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 145
- 32. About Our story Values Package Media 60—61 CM-0700 SILVER FRAME CM-1100 GOLDEN & LATTE FRAME CAT METALWOMEN 54 17 POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 145
- 33. About Our story Values Package Media 62—63 TV-1800 CRYSTAL FRAME TV-0200 SATIN TORTOISE FRAME TV-0100 SATIN BLACK FRAME TV-0300 YELLOW HONEY FRAME TWICE VENTURAUNISEX POSSIBLE COLORS AND SHADES REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 47 24 140
- 34. About Our story Values Package Media 64—65 BS-1300 BLACK & LATTE FRAME BS-0600 GOLDEN FRAME BS-0100 BLACK FRAME BEYOND STEALUNISEX POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 50 20 145
- 35. About Our story Values Package Media 66—67 CP-0100 BLACK FRAME CP-0318 YELLOW HONEY FRAME SUN REMOVEBLE CLIP CP-1800 CRYSTAL FRAME CP-2500 HONEY TORTOISE FRAME CP-1700 SHINY RED FRAME CP-0200 DARK TORTOISE FRAME CUANTA PASIONUNISEX POSSIBLE COLORS AND SHADES REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 47 25 140
- 36. About Our story Values Package Media 68—69 OS-0500 SKY BLUE FRAME OS-0700 SILVER FRAME OS-2000 BLACK & LATTE FRAME OFFICE SPARKMEN POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 50 21 140
- 37. About Our story Values Package Media 70—71 FF-0200 SATIN TORTOISE FRAME FF-0500 SATIN SKY BLUE FRAME FF-0100 SATIN BLACK FRAME FUOCHI FATUIMEN POSSIBLE COLORS AND SHADES REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 47 25 140
- 38. About Our story Values Package Media 72—73 RS-0100 BLACK FRAME RS-1900 NIGHT BLUE FRAME RS-2000 BLACK & LATTE FRAME ROUNDED SQUAREMEN POSSIBLE COLORS AND SHADES REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 49 20 150
- 39. About Our story Values Package Media 74—75 A-1700 BURGUNDY FRAME A-0800 CARAMEL COMBO FRAME AURORAWOMEN 55 18 POSSIBLE COLORS AND SHADES REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 40. About Our story Values Package Media 76—77 LP-0400 LATTE FRAME LP-0800 CARAMEL COMBO FRAME LA PALMAWOMEN POSSIBLE COLORS AND SHADES53 15 REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 41. About Our story Values Package Media 78—79 QS-0900 BLUE COMBO FRAME QUITOS SONSNAME OF THE MODEL POSSIBLE COLORS AND SHADES52 18 REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY ONE SIZE Catalogue Sunwear Optical 140
- 42. About Our story Values Sunwear OpticalCatalogue MediaPackage 80—81 Each and every pair of glasses comes with our beautiful Pop Renaissance box, and a contemporary eye mask all designed and produced in italy. Handmade case made of premium quality eco-leather comes with protective felt lining to protect the lenses. PACKAGES TOGETHER CAN CREATE A UNIQUE WINDOW OR INTERIOR INSTALLATION PACKAGE ORIGINAL DESIGN PACKAGE CLEANING ACCESORIES UNIQUE SAFE AND ELEGANT CASE FOR THE GLASSES Part
- 43. About Our story Values Sunwear OpticalCatalogue Package Media 82—83 MEDIA Part ELLE ITALIA 10/2015 GRAZIA 04/2015 THE BLONDE SALAD 07/2015
- 44. About Our story Values Sunwear OpticalCatalogue Package Media 84—85 MARIE CLAIRE 03/2015 VOGUE ACCESSORY 04/2015 COSMOPOLITAN 03/2015 VANITY FAIR 05/2015
- 45. About Our story Values Sunwear OpticalCatalogue Package 4—5Media TECHCRUNCH 07/2015 BUSINESS OF FASHION 07/2015 FORBES ONLINE 01/2015 MEDIUM.COM 07/2015
- 46. OFFICE: Address: Milano, via Gobbi 5, 20136 MI Telephone: + 39 029 465 0508 E-mail: sales@4-q.com Telephone: www.4-q.com EUGENIO PUGLIESE / CEO Mobile: +39 339 429 0549 E-mail: Eugenio@4-q.com SHARON EZRA / DESIGN E-mail: Sharon@4-q.comCONTACTS