This document provides information about the Bering watch brand including: 1) The brand's origins which began when the founder was inspired by the beauty of the Arctic after skydiving over the North Pole. 2) The brand takes its name from Vitus Bering, the Danish explorer who discovered Alaska and the Bering Strait in the 18th century. 3) Bering watches feature minimalist Danish design and durable, scratch-resistant materials like ceramic and sapphire crystal.

1. BRAND PROSPECTUS
be part of a global success
i n s p i r e d b y a r c t i c b e a u t y

3. story

4. the bering story
when a vision is born from an adventure
In 2008, as Danish adventurer and business executive Rene Kaerskov prepared himself to jump from a helicopter over the Arctic, he
had no idea he was parachuting into a new era.
Standing directly over the North Pole, what he saw before him took his breath away; his heart forever conquered by the simple
beauty and the infinite white expanse of the Arctic.
This was the moment, the moment BERING was born.

5. story

6. story
when one name is responsible for writing history
Siberia
Alaska
Arctic
Circle
Beringstrait
Great concept and Design need´s a great name
More than 280 years ago, the Danish conqueror Vitus Bering
braced himself for a daring adventure: in 1728, he set sail for an
almost unknown area of the Arctic Ocean.
On his journey, he crossed the straits later named the Bering
Strait in his honour. Vitus Bering was the first European to dis-cover
Alaska and it is here that one of the four time zones also
bears his famous name: BERING!

7. design
when arctic beauty inspires every second
TIMELESS BEAUTY
. Minimalist Danish design
. Slim profile
. Clean lines and smooth contours
. Understated elegance
DURABLE
. High quality long-lasting materials
. Scratch-resistant sapphire crystal
. Unique handcrafted ceramic
. Super-tough titanium
Scratch resistant
HighTech-Ceramic
Bezel
Scratch resistant
Sapphire Crystal
Scratch resistant
HighTech-Ceramic
Links

8. when the time on a watch passes by without a trace
BERING SLIM CERAMIC
quality & materials
– the perfect symbiosis of minimal flat design and maximum material strength
Extremely scratch resistant, enormously hard, uniquely durable . Heated in an oven at 1600 degrees centigrade
Perfected with diamond polishing . Hypoallergenic . Smooth touch
BERING´S SLIM CERAMIC IS UNIQUE! IT´S HAND-CRAFTED HIGH-TECH MATERIAL
Flat HighTech-Ceramic Bezel
Flat HighTech-Ceramic Case
BERING USES HIGH QUALITY MATERIALS
. which guarantee a long durability
. which create a harmonious unit with the design
BERING GRANTS INTERNATIONAL LIMITED LIFETIME WARRANTY ON ALL WATCHES

9. Ultra light Titanium Slim Ceramic
Quality features at back
Caseback laser etched with the Arctic Circle
quality & materials
SCRATCH RESISTANT SAPPHIRE CRYSTAL - EUROPEAN STANDARD
The European Sapphire crystal is evenly incorporated into the case and therefore guarantees an even higher break resistance.
This material guarantees highest comfort as it is hypoaller-genic
and ultra-light.
Lightweight and flat, comfortable and sleek; style and ma-terial
unite.
Heated in special ovens to 1600 degrees centigrade and
handcrafted with diamond polishing.
BERING slim ceramic is extremely tough, uniquely durable
and smooth to touch.
Stainless Steel
Non-corrosive and durable – a material with lucent charac-teristics.
Brushed (top) or polished (bottom) steel, the surface shows
a distinctively elegant finish.
Brushed or polished for a watch with standout style.

11. packaging
overview packaging
Rather than invest in consumer packaging destined for the
trash, BERING created something unique that has a life well
beyond the traditional ‘gift box’.
The 5 elements to BERING packaging, add value to the
purchase and enhance the consumer experience.
a. Glass packaging
b. Microfiber pillow
c. Microfiber bag
d. Gift box
e. Gift bag
a
b
e
d
c
the packaging contains:
Glass packaging incl. microfiber pillow inside incl.microfiber bag
Item.Nr.: 99200-021
5 710718 000265
Gift box
Item.Nr.: 99200-050
Gift box opened Gift bag
Size: w 160 x h 300 x d 120 mm
Item.Nr.: 99200-002
5 710718 000586 5 710718 000593

12. designed for more
Glass packaging - designed for more!
This packaging can go even further. Give vent to your creativity and come up with a new idea for making use of this container your
watch was in. How about using it for a romantic tea light, as a decorative vase or as a jar for your sweets? It doesn’t matter what you
use it for, in this simple, pretty BERING designer glass, any contents are worth while. Try it out for yourself!
i n s p i r e d b y a r c t i c b e a u t y

13. time to care 2012 | on the trail of the polar bears
LIMITED S PECIAL EDITION „ SLIM CERAMIC & DIAMONDS“
time to care – a BERING charity campaign which leaves tracks.
time to care 2012
on the trail of the polar bears
She cuts a majestic snow-white figure, weighs around 168 kg and
lives with her two babies in Hudson Bay. But sadly, her species is
threatened with extinction.
This alone is reason enough to do all we can to protect this queen
of the Arctic and her species. That‘s why, after the huge success
of the first ”time to care” charity campaign, BERING is supporting
the animal protection charity Polar Bears International‘s tracker
program in 2012 and adopting the female polar bear described
above. Especially for this campaign, BERING has developed three
exclusive SLIM CERAMIC models with black or white ceramic ele-ments
in shining gold or silver tones. Scratch-resistant sapphire
crystal ensures that time leaves no trace, while four diamonds
give the watch unique radiance
Two further facts make this watch truly special:
- the watches are limited to 1,000 pieces and individually
numbered
- 100 per cent of the profit from each special edition
watch sold goes to Polar Bears International
The new polar bear special edition will be available in shops in
Summer 2012 for between AUD $ 285.00 rrp (NZD $ 390.00 rrp)
and AUD $ 310.00 rrp (NZD $ 420.00 rrp) (depending on the models).
To ensure that we don‘t lose track of the polar bear, she has
been wearing a collar since September 2011. This makes it possi-ble
to define her position precisely and to record important data.
This is exactly the idea behind the tracker program: the only way
to implement targeted measures for these animals‘ protection is
to know the habits and way of life of this threatened species.
At www.beringtime.com, anyone can follow the journey of the
”BERING polar bear” and see exactly where she is and how many
kilometers she has covered so far.
© Daniel J. Cox

15. communication | classic adverts
When arctic beauty inspires every second
Timelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in
a unique way. Inspired by the beauty of the arctic, the style of the BERING collection is characterised by clear, streamlined forms and
pure elegance.
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal,
Swarovski, Steel Case, 3-Year Internationale Warranty
$ 199,-
i n s p i r e d b y a r c t i c b e a u t y
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal,
Multifunction, Steel Casel, 3-Year Internationale Warranty
$ 269,-
B E R I N G S L I M T I TA N I UM
Slim Titanium Case and Scratch Resistant Sapphire Crystal, Multifunktion,
Steel Mesh Band, 3-Year Internationale Warranty
$ 189,-
i n s p i r e d b y a r c t i c b e a u t y
B E R I N G S L IM S T E E L
Slim Steel Case and Scratch Resistant Sapphire Crystal,
Swarovski, Mesh Band, 3-Year Internationale Warranty
$ 149,-
i n s p i r e d b y a r c t i c b e a u t y
i n s p i r e d b y a r c t i c b e a u t y

16. powerful advertising material
Local advertising support
. Finished Art supplied at no cost
. 50% cost subsidy for local advertising
Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal,
Swarovski, Steel Case, International Limited Lifetime Warranty
17 Market Street Ashby de la Zouch
Leicestershire LE65 1AF
01530 588166
www.graceandcojewellery.co.uk
B E R I N G S L IM C E R A MI C
€ 179,-
i n s p i r e d b y a r c t i c b e a u t y
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and Scratch Resistant
Sapphire Crystal, Swarovski, Steel Case,
International Limited Lifetime Warranty
€ 179,-
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and
Scratch Resistant Sapphire Crystal, Swarovski,
Steel Case, International Limited Lifetime Warranty
€ 179,-
i n s p i r e d b y a r c t i c b e a u t y
17 Market Street Ashby de la Zouch
Leicestershire LE65 1AF
01530 588166
www.graceandcojewellery.co.uk
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and
Scratch Resistant Sapphire Crystal, Swarovski,
Steel Case, International Limited Lifetime Warranty
€€ 179,-
i n s p i r e d b y a r c t i c b e a u t y
17 Market Street Ashby de la Zouch
Leicestershire LE65 1AF
01530 588166
www.graceandcojewellery.co.uk
i n s p i r e d b y a r c t i c b e a u t y
17 Market Street Ashby de la Zouch
Leicestershire LE65 1AF
01530 588166
www.graceandcojewellery.co.uk
i n s p i r e d b y a r c t i c b e a u t y
17 Market Street Ashby de la Zouch
Leicestershire LE65 1AF
01530 588166
www.graceandcojewellery.co.uk
B E R I N G S L IM C E R A MI C
Slim HighTech-Ceramic and Scratch Resistant
Sapphire Crystal, Swarovski, Steel Case,
International Limited Lifetime Warranty
€ 179,-
Advertisement full page
Monument shot
(customer logo example)
Advertisement half page width
Monumet shot
(customer logo example)
Advertisement half page width
Side shot
(customer logo example)
Advertisement half page landscape
Monument shot
(customer logo example)
Advertisement half page landscape
Side shot
(customer logo example)

17. 2400 shops in 24 months
Alexander Jewellers, Oldham (United Kingdom)
Inno (Belgium)
Krusmølle, Aabenraa (Denmark)
Customer (Germany)
Christians, Westerland (Germany)
Chain Store, Quebec (Canada)

18. customer comments
„ BERING watches arrived late September 2011 with furniture and point of sale, and from day one
they were a phenomenal success. Customers can‘t believe the price, look and quality of the watches;
they were by far our best selling watches for the run up to Christmas. The last time we saw anything
of this success was with Toy Watches when they were the rage. All age groups seem to like the style
of the watches. “
Darren Nutter, Owner of Alexander Fine Quality Jewellers, Oldham
„ BERING has been an excellent brand for us, as part of our introduction of watches to our range.
Beautiful design, an elegant look, a high tech product and good prices, make them highly appealing,
and very easy to sell. “
Jo Stroud, Owner of Fabulous, Leamington Spa, Bath and Solihull
„ Michael‘s has not carried watches since 1988. We have always had an eye out for the right line,
but to no avail. The spring show in Atlanta we were introduced to the Bering line. With it‘s elegant
style, suburb pricing and marketing package we knew we had found the right fit for us. We sold
our first watch the same day we put out the display, and in the following 14 days we sold 10. Not
bad after 24 years of not carrying watches. Bering will be our only line of watches and we are very
excited about the future growth with this company. “
Michael‘s Jewelry, N. Wilkesboro, NC (USA)
„ We were immediately drawn to the Bering display at the Atlanta Jewelry Show last February, be-cause
of their sleek designs and the clean, crisp look of the displays and packaging. Without hesita-tion
we brought the line into our store and within days of launching it, the watches began to sell very
briskly! This will be a great watch line for us because of the affordable pricing and fabulous designs.
The customer response has been tremendous and we find that the watches almost sell themselves.
The designs are timeless and chic yet with a styling that sets them apart from all the other brands
that are out there and you simply cannot beat the great price points! “
Susan MacDonald, Proprietor, Coastal Jewelers, Kennebunkport, Maine (USA)
„ Absolutely ecstatic. BERING’s displays are the best I have seen in my life. Phenomenal presen-tation.
Great way to market the watches. Sales are very strong. This is exactly what consumers are
looking for. “
Al York, York Jewellers, Weyburn, Saskatchewan (Canada)
„ We are absolutely thrilled with BERING watches and have just passed the 50 watches sold mark
in short few months since we took on the brand. This is all the more remarkable because as a speci-alist
jeweller we had not stocked watches for 25 years until recently. We did not think we could find
such a hot brand from a standing start in stocking watches. But now we have very high expectations
for the potential of BERING watches - fab brand, cutting edge sexy design,superb backup support,
marketing and branding. In short, our next big thing has arrived. “
Tadgh Kearney, Tadgh Kearney Jewellers, Limerick (Ireland)

19. shop windows
Windows KARSTADT Hamburg (Germany)
Shop window decoration

20. shop windows & outdoor
Shop window decoration
Outdoorbanner Max
Lightbox Shop window decoration
Outdoorbanner Max
Shop window decoration

21. airlines adverts
BERING HIGHTECH-CERAMI C
BERI N G H I G HTECH-CERAMI C
wenn die Zeit an einer Uhr spurlos vorüber geht
die pure Eleganz dänischen Designs kombiniert mit
der unvergänglichen Schönheit von HighTech-Keramik
i n s p i r e d b y a r c t i c b e a u t y
B E R I N G S L I M T I TA N I UM
ultraleichter Tragekomfort BERING HIGH TinE CulHtr-aCflEacRhAemM DICes ign
die pure Eleganz dänischen Designs kombiniert mit
der unvergänglichen Schönheit von HighTech-Keramik
AIR BERLIN Cover Boardshop 2011 AIR BERLIN Cover Boardshop 2012
Lufthansa Anzeige 100x135 012012.02.final:Layout 1 20.01.2012 14:08 Uhr Seite 1
Ads LUFTHANSA Inflight Shopping and Boardmagazin
i n s p i r e d b y a r c t i c b e a u t y
Lufthansa Anzeige 100x135 012012.02.final:Layout 1 20.01.2012 14:08 Uhr Seite 2
www.beringtime.com
BERING HIGHT ECH-CERAMIC
Kratzfestes Saphirglas
3 Jahre Garantie
Scratch resistant Sapphire Glass
3-Year Warranty
BERING SL IM T I TANIUM
Kratzfestes Saphirglas
3 Jahre Garantie
Scratch resistant Sapphire Glass
3-Year Warranty
www.beringtime.com

22. adverts
When the pure, cool beauty of the Arctic is blended with the simple elegance of
Danish design, a new era dawns: IT`S BERING-TIME.
CHRONOGRAPH
. Steel Case
. Scratch resistant Sapphire Glass
CLASSIC COLLECTION
. Ultra light Titanium Case
. Scratch resistant Sapphire Glass
SLIM CERAMIC
. Scratch resistant HighTech-Ceramic
Bezel and Links
. Scratch resistant Sapphire Glass
WENN AUS EINEM ABENTEUER EINE VISION WIRD
Als sich der dänische Abenteurer und Geschäftsmann Rene
Kaerskov 2008 direkt über dem Nordpol bereit machte, um mit
seinem Fallschirm aus einem Helikopter in die klirrende Kälte
der Arktis hinaus zu springen, ahnte er noch nicht, dass dies
der Sprung in eine neue Zeitrechnung sein sollte.
Denn hier, sicher am Boden des nördlichsten Punktes der Erde
angekommen, wurde sein Herz von der schlichten, kühlen
Schönheit und den unendlichen weißen Weiten des ewigen
Eises erobert. Überwältigt von diesen faszinierenden Eindrücken,
zog er, wieder zu Hause in Dänemark, auch seine Geschäfts-partner
in den Bann. In leidenschaftlichen Gesprächen nahm
mehr und mehr die Vision von einer neuen Uhrenmarke Gestalt
an. Einer Uhrenmarke, die so pur, klar und atemberaubend
schön wie die Arktis selbst sein sollte.
Die Idee für BERING Watch Design war geboren.
WENN EIN NAME ZEITGESCHICHTE SCHREIBT
Genau 280 Jahre zuvor stürzte sich der dänische Seefahrer Vitus
Bering in ein nicht weniger wagemutiges Abenteuer: 1728 segelte
er mit seinem Schiff in ein noch fast unberührtes Gebiet Rich-tung
Nord polarmeer. Auf seiner Reise durchquerte er eine Meer-enge,
die später nach ihm benannt wurde: die Beringstraße.
Vitus Bering entdeckte als erster Europäer Alaska, und genau
dort trägt auch eine der vier Zeitzonen seinen berühmten
Namen: Bering-Time!
WENN DIE ARKTISCHE SCHÖNHEIT JEDE SEKUNDE
INSPIRIEREND WIRKT
Zeitlos schön und langlebig wie das ewige Eis - BERING verbindet
minimalistisch-dänisches Design und maximale Materialstärke
auf einzigartige Weise. Inspiriert von der arktischen Schönheit
prägen geradlinige, klare Formen und puristische Eleganz den
Stil der BERING Kollektion. Hochwertige Materialien wie HighTech-
Keramik und Saphirglas sorgen mit ihrer extremen Kratzfestig-keit
und Härte dafür, dass die Zeit keine Spuren hinterlässt.
Eine Marke, die mit Liebe zum Detail die Zeit neu definiert.
It’s Bering-Time.
WHEN A VISION IS BORN FROM AN ADVENTURE
When, Danish adventurer and businessman Rene Kaerskov
jumped out of a helicopter into the ice cold of the Arctic, directly
over the North Pole in 2008, he had no idea that he was pa-rachuting
into a new era.
Because at that moment in time, landing safely at the most
northerly point of the globe, his heart was conquered by the
cool, simple beauty and infinite white expanse of the eternal
ice. Overwhelmed by these fascinating impressions, he also
captivated his business partners back home in Denmark with
his descriptions of the exquisite splendour of the Arctic land-scape.
During passionate discussions, the vision of a new watch
brand slowly took shape. A watch brand which would be as
pure, clear and breathtakingly beautiful as the Arctic itself.
The idea for BERING Watch Design was born.
WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORY
Exactly 280 years ago, the Danish sailor Vitus Bering braced him
self for a daring adventure: in 1728 he set sail for an almost
unknown area of the Arctic Ocean. On his journey he crossed
the straits which would later be named the Bering Strait in his
honour. Vitus Bering was the first European to discover Alaska
and it is here that one of the four time zones bears his famous
name: Bering-Time!
WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND
Timelessly beautiful and long-lasting, like the eternal ice, BERING
blends minimalistic Danish design and optimal material strength
in a unique way. Inspired by the beauty of the arctic, the style
of the BERING collection is characterised by clear, streamlined
forms and pure elegance. High quality materials such as
HighTech- ceramic and sapphire glass, with their extreme
scratch resistance and strength, ensure that time leaves no
trace.
A brand that redefines time with its love for detail.
It’s Bering-Time.
www.beringtime.com
LH Doppelseite 406x266_14122010_KORREKTUR 1.2:Layout 1 06.01.2011 11:35 Uhr Seite 1
Doublepage LUFTHANSA Inflight International)
A BRAND CONQUERS THE MARKET
Top class brand launch
What some watch manufacturers fail to achieve despite long
years of intensive efforts, the Danish brand BERING has accom-plished
straight off, successfully positioning itself on the Euro-pean
market in next to no time. Only 21 months have passed
since the market launch, and BERING is already celebrating its
1,900th point of sale. These include 1,500 premium retailers
in Germany, Denmark, Austria, Belgium, the Netherlands and
Sweden as well as 100 leading department stores, including fifty
with their own shop-in-shops.
Since its January 2012 launch in Canada, BERING has opened 195
retailer locations, experiencing remarkable success in the sell-through
of the BERING Watch Collection. The following month at
the SJTA Atlanta Jewelry show in February, more than 20 retailers
fell in love with BERING and since taking first delivery, have alrea-dy
placed their second orders.
Unique overall concept convinces
end users across the board
BERING’s successful overall concept has been crucial for its sen-sational
breakthrough - from the classic Danish design to the
distinctive retail packaging and fantastic value for money. It is,
above all the simple and elegant design of the watches and the
excellent quality that inspire both consumers and retail partners
alike, ensuring the strong demand. Inspired by Arctic beauty,
straight, clean lines and simple elegance characterise the style of
the BERING collection.
Scratch resistant sapphire crystal
– beauty that endures
The BERING CLASSIC collection stands out with its classic, elegant
design in finely brushed and polished stainless steel or the ultra-light
material titanium. The lightness is also reflected in the slim
design of the BERING CLASSIC COLLECTION. The look and the
material form a harmonious whole. The elegant timepieces with
scratchproof sapphire crystal are already available from as little
as 99.90 dollar.
BERING HighTech-Ceramic
- everlasting elegance
With its BERING CERAMIC collection, BERING has created scratch-proof
high-tech watches in exceptionally slim design. It is the ex-tremely
exacting and time-consuming processing that makes the
high-tech ceramics so valuable: first extremely fine ceramic pow-der
is pressed into a mould. Then, in a furnace at 1,600 degrees
Celsius, the material is given its extreme density and hardness.
After cooling, the hard material is cut, ground and polished. The
high-quality watches with ceramic bezel and scratch-resistant
sapphire crystal are available from as little as 139 dollar, and with
full ceramic body, from 199 dollar.
INSTORE Magazine Doublepage (USA)
BERING CERAMIC
Ceramic Links, Sapphire Crystal, Swarovski, 3 ATM, $249.-
BERING CERAMIC
Ceramic Bezel and Ceramic Links, Sapphire Crystal, Swarovski, 5 ATM, $199.-
BERING CLASSIC
Steel Case, Sapphire Crystal, Swarovski, 5ATM, $149.-
DESIGNED FOR MORE
Unique packaging: all BERING watches are
supplied in a beautiful, re-usable design glass.
i n s p i r e d b y a r c t i c b e a u t y
BERING donates $75,000
to Polar Bears International
The polar bear is the undisputed king of the Arctic – white, strong
and wonderfully majestic to look at. And it is a member of a
threatened species because the Arctic pack ice is melting due to
climate changes, which are restricting the polar bear’s habitat
enormously.
BERING‘s – time to care charity project was introduced in 2011
through 2 limited edition SLIM CERAMIC models, of which 2000
pieces per model were produced. BERING donated 100% of the
proceeds from the sale of these watches to Polar Bears Internati-onal,
an organization which actively works for the protection of
the polar bears.
On Saturday February 11, 2012 BERING‘s management team had
the great pleasure and took tremendous pride in handing over a
cheque in the amount of $75,000 to the president of Polar Bears
International. The ceremony took place in Bering’s booth at the
Inhorgenta Munich, Europe’s second largest watch and jewellery
fair.
Bestseller theme: slim, HighTech-Ceramic
watches as the centerpiece of the collection
From the very beginning, the ceramic specialist BERING was the
first brand ever to focus on the production of super-slim high-tech
ceramic watches with an independent collection of around
fifty models which have achieved extraordinary success.
BERING will focus on expanding the bestseller themes of the star-ter
collection and offer innovative further developments. One of
the many promising projects is the BERING charity campaign.
BERING Time Inc. . 10401 Venice Blvd. #325 . Los Angeles, CA 90034 . USA . T +1 310-417-5025 . F +1 310-829-0147 . info@beringtime.us
www.beringtime.com
Example BERING shop module
Visit us at JCK Las Vegas . June 1-4,2012 . Pavilion of Watches . Booth: B2501 & B3003
BERING CHRONOGRAPH
Sapphire Crystal, Multifunction, 5 ATM
$199.-

23. shop furniture
shop in shop module
shop in shop modul master tower shop in shop modul tower 50 shop in shop modul desk 50
185
Master Tower
Item 9185-048-40
Door front (customer side)
Width: 48 cm
Height: 185 cm
Depth: 40 cm
Item.Nr.: 9185-048-40
5 710718 000272
48
40
160
Tower
Item 0160-050-50
Door behind (operator side)
Width: 50 cm
Height: 160 cm
Depth: 50 cm
Item.Nr.: 0160-050-50
5 710718 000418
50
50
105
120
Desk
Item 9105-120-50
Width: 120 cm
Height: 105 cm
Depth: 50 cm
Item.Nr.: 9105-120-50
5 710718 000388
50
Clean lines, integrated lighting and modular design, the 3- shelf and 4-shelf tower plus 2-shelf BERING show-case
are easy to install and provide an instant brand environment that acts as a drawcard to customers and
brings the BERING brand to life in your store.

24. watch displays
display small
-Delivery incl. 20 Watchclasp
15 Clasp
5 XL-Clasp
20 Adapter
-1 x Backdropmotive
Display small complete
Size: w 250 x h 245 x d 235 mm
Item.Nr.: 99100-003
5 710718 000449
display small backdrop motive
display big (with lightbackdrop)
-Delivery incl. 35 Watchclasp
30 Clasp
5 XL-Clasp
35 Adapter
-1 x Backdrop motive
Display big complete (incl. Light)
Size: w 350 x h 475 x d 430 mm
Item.Nr.: 99100-004
5 710718 000456
Label small backside
Size: w 250 x h 245 mm
Item.Nr.: 99100-204
5 7 1 0 7 1 8 0 0 0 1 4 2
Backdrop motive big
Size: w 278 x h 220 mm
Item.Nr.: 99100-100
5 710718 000081
display small label
Backdrop Aufkleber 250x245.112011.indd 1 15.11.11 11:11
display big backdrop motive
Backdrop motive small
Size: w 249 x h 98 mm
Item.Nr.: 99100-200
5 710718 000166

25. watch displays & accessories
1’ display
1` Display 9er Set
Displays for respectively one watch in 6 different heights
Measurements in mm (Width, Height, Depth):
2 x Display 1. 45 x 20 x 45 mm
2 x Display 2. 45 x 30 x 45 mm
2 x Display 3. 45 x 40 x 45 mm
1 x Display 4. 45 x 50 x 45 mm
1 x Display 5. 45 x 60 x 45 mm
1 x Display 6. 45 x 80 x 45 mm
Item.Nr.: 99100-026
5 710718 000074
accessories
watch lugs
Clasp Set
(display clasp + adapter)
Item.Nr.: 99100-040
5 710718 000579
Clasp Set XL
(display clasp + adapter)
Item.Nr.: 99100-043
5 7 1 0 7 1 8 0 0 1 7 8 1

26. label & banderols
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
“banderole“ label
“Banderole“ Label Ceramic
Size: w 317 x h 45 mm
Item.Nr.: 99300-200-AUS
Scratch resistant
SAPPHIRE CRYSTAL
Scratch resistant
SLIM CERAMIC
Limited Lifetime
WARRANTY
5 7 1 0 7 1 8 0 0 0 7 9 1
“Banderole“ Label Classic
Size: w 317 x h 45 mm
Item.Nr.: 99300-201-AUS
5 7 1 0 7 1 8 0 0 0 8 0 7

27. displays
acrylic display big
Acrylic display big
Size: w 150 x h 194 x d 105 mm
Item.Nr.: 99100-011
5 710718 000517
i n s p i r e d b y a r c t i c b e a u t y
When the pure, cool beauty of the Arctic
is blended with the simple elegance of Danish design,
a new era dawns: it ’s Bering-Time.
Backdrop big (frontside)
Size: w 150 x h 190 mm
Item.Nr.: 99100-400-AUS
5 710718 000883
BERING CERAMIC
SCRATCH RESISTANT SLIM CERAMIC
Flat HighTech-Ceramic Bezel
Flat HighTech-Ceramic Case
. Extremely scratch resistant, enormously hard,
uniquely durable
. Heated in the oven at 1600 degrees centigrade
. Brought to perfection with diamonds
CeR
SCRATCH RESISTANT SAPPHIRE CRYSTAL LIMITED LIFETIME WARRANTY
(backside)
acrylic display small
Acrylic display small
Size: w 70 x h 84 x d 35 mm
Item.Nr.: 99100-010
5 710718 000500
Scratch resistant
SLIM CERAMIC
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
Backdrop small (frontside)
Size: w 70 x h 80 mm
Item.Nr.: 99100-300-AUS
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
5 7 1 0 7 1 8 0 0 0 8 7 6
(backside)
product text cards
Product text (frontside)
Size: w 60 x h 45 mm
Item.Nr.: 99300-202-AUS
5 7 1 0 7 1 8 0 0 1 4 6 0
(backside)
Scratch resistant
SLIM CERAMIC
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY

28. certificate of warranty & catalogue
certificate of warranty
i n s p i r e d b y a r c t i c b e a u t y Warranty & instruction manual
certificate of warranty
Size: w 250 x h 55 mm
Item.Nr.: 99300-001-AUS
5 710718 000203
catalogue
i n s p i r e d b y a r c t i c b e a u t y
catalogue
Size: w 297 x h 160 mm
Item.Nr.: 99300-022-AUS
5 7 1 0 7 1 8 0 0 1 2 5 5

29. poster & decoration
poster
B E R I N G S L I M C E R A M I C
the perfect symbiosis of minimal flat design and maximum material strength
Poster Motiv V01
Size: w 594 x h 841 mm (DIN A1)
Item.Nr.: 99100-070
Poster Motiv V03
Size: w 594 x h 841 mm (DIN A1)
Item.Nr.: 99100-072
B E R I N G S L I M C E R A M I C
the perfect symbiosis of minimal flat design and maximum material strength
Poster Motiv V02
Size: w 594 x h 841 mm (DIN A1)
Item.Nr.: 99100-071
5 710718 000067
5 710718 000470
5 710718 000661
i n s p i r e d b y a r c t i c b e a u t y
SCRATCH-RESISTANT SAPPHIRE CRYSTAL
HIGHTECH- CERAMIC . 3-YEAR INTERNAT IONAL WARRANT Y
BERING Poster A1.02.042012_04.indd 1 21.06.12 11:36
i n s p i r e d b y a r c t i c b e a u t y
SCRATCH-RESISTANT SAPPHIRE CRYSTAL
HIGHTECH- CERAMIC . 3-YEAR INTERNAT IONAL WARRANT Y
BERING Poster A1.02.042012_04.indd 2 21.06.12 11:37
B E R I N G S L I M C E R A M I C
the perfect symbiosis of minimal flat design and maximum material strength
i n s p i r e d b y a r c t i c b e a u t y
SCRATCH-RESISTANT SAPPHIRE CRYSTAL
HIGHTECH- CERAMIC . 3-YEAR INTERNAT IONAL WARRANT Y
BERING Poster A1.02.042012_04.indd 3 21.06.12 11:37

30. charity 2012
display small backdrop motive charity 2012
Limited special edition
time to care 2012
on the trail of the polar bears
From each watch sold BERING will donate 100% of the net profi ts to
Polar Bears International, an organization that actively works for the
protection of polar bears.
time to care – a BERING charity campaign which leaves tracks.
© Daniel J. Cox
Backdropmotiv small
Size: w 249 x h 98 mm
Item.Nr.: 99100-203-US
5 7 1 0 7 1 8 0 0 0 3 0 2
“banderole“ label charity 2012
acryl display big backdrop motive charity 2012
SLIM CERAMIC & DIAMONDS
STANT 5 ATM
$ 229.00 $ 249.00 $ 229.00
Slim Ceramic Diamonds Sapphire Crystal
(backside)
time to care
limited edition
WATA ER RESIST
SAPPH
mited d lim
ed
ited i d car o c caca rerere a cara carare are arerere
0001/1000
time to care 2012 - Limited special edition
limited edition of 1.000 units, each of which is consecutively numbered
BERING Charity_BackdropAufsteller 148x190_USA_180112.04.indd 2 27.06.12 15:29
time to care 2012 - on the trail of the polar bears
She cuts a majestic snow-white fi gure, weighs around 370 lbs. and lives with her two
babies in Hudson Bay. But sadly, her species is threatened with extinction. This alone
is reason enough to do all we can to protect this queen of the Arctic and her species.
That‘s why, after the huge success of the fi rst "time to care" charity campaign, BERING
is supporting the animal protection charity Polar Bears International‘s tracker program in
2012 and adopting the female polar bear described above.
At www.beringtime.com, anyone can follow the journey of the "BERING polar bear" and
see exactly where she is and how many kilometers she has covered so far.
From each watch sold BERING will donate 100% of the net profi ts to Polar Bears Interna-tional,
© Daniel J. Cox
an organization that actively works for the protection of polar bears.
time to care – a BERING charity campaign which leaves tracks.
BERING Charity_BackdropAufsteller 148x190_USA_180112.04.indd 1 27.06.12 15:29
Backdrop (frontside)
Size: w 150 x h 190 mm
Item.Nr.: 99100-402-US
5 7 1 0 7 1 8 0 0 0 2 8 9
time to care 2012
on the trail of the polar bears
She cuts a majestic snow-white fi gure, weighs around 370 lbs. and
lives with her two babies in Hudson Bay. But sadly, her species is
threatened with extinction. This alone is reason enough to do all
we can to protect this queen of the Arctic and her species. That‘s
why, after the huge success of the fi rst "time to care" charity cam-paign,
BERING is supporting the animal protection charity Polar Bears
International‘s tracker program in 2012 and adopting the female po-lar
bear described above.
At www.beringtime.com, anyone can follow the journey of the
© DDaanniieell JJ.. CCooxx BERING Charity_Glasbanderole 255x58_USA_180112.03.indd 1 27.06.12 16:52
5 7 1 0 7 1 8 0 0 0 1 5 9
"BERING polar bear" and see exactly where she is and how many
kilometers she has covered so far.
thank you for caring
BERING and Polar Bears International congratulate you on the
purchase of our limited edition watch "time to care". With this watch
you do not only wear everlasting beauty, you also help to protect the
life of polar bears in the Arctic, as BERING donates 100% of the net
profi ts to Polar Bears International.
For further information visit www.beringtime.com and www.polarbearsinternational.org
time to care
collection 2012
. Slim Ceramic
. Diamonds
. Sapphire Crystal
BERING Charity_Glasbanderole 255x58_USA_180112.03.indd 2 27.06.12 16:52
(backside)
“Banderole“ Label (frontside)
Size: w 255 x h 58 mm
Item.Nr.: 99300-014-US

31. fairs
“Bella” fair Copenhagen (Denmark) “JCK” fair Las Vegas 2012 (USA)
“Inhorgenta” fair Munich (Germany)
“Inhorgenta” fair Munich 2011 (Germany) BERING Charity 2012

32. financials
OPENING ORDER PACKAGES AND BENEFITS:
PCS
COST ex
GST
Payment terms
(approved accounts)
Displays
(complimentary)
Stock Swap option
STANDARD 38 $ 3983* 30 days EOM Window NO
PREMIUM 60 $ 5823* Split 30/60 days EOM Master Tower 10% of value of original order
AMBASSADOR 92+ $ 10,000* Split 30/90 days EOM
Any combination of tow-er,
counter and window
20% of value of original order
* Note for payment prior to despatch we offer a further 10% discount (opening orders only)
Based on international statistics as well as price-points and quality, Bering watches will sell fast.
National average rate of sale for independent retailers is expected to be 10 watches per month.
Stock swaps will be activated with 3 months from the initial delivery of stock .
All packaging is complimentary, however freight charges may apply to larger furniture items.
All staff purchases are offered at wholesale less 30%, subject to store owners approval.

33. target customer and retailer
THE PRIMARY BERING CUSTOMER
Women and Men aged 35 to 60 and best described as –
. Style conscious but not brand obsessed
. A visible achiever
. Socially aware
. Well educated
. Not a bargain hunter but looks for value
. A middle to high-income earner
. Appreciative of art
. Well dressed and interested in fashion
. An urban dweller who likes to travel
BERING DISTRIBUTION POLICY
A Limited Distribution Policy
Strict criteria protect the brand image and optimise sales for each retail stockist within a specific
geographical area.
Type of Business
• A Watch/Jewellery Store Business
• Customer profile matches brand target market
Store Location
• Sufficiently high customer traffic flow
• Distance to other stockists relative to population size
Premium Store Environment
• Store design and décor is attractive, and aligned to aspirational brands
• Genuine desire to have the brand with clear rationale for it’s introduction
• Commitment to staff training
• Other Brands on range
BERING Brand Position
• Satisfies minimum space allocation & exposure to customer traffic
• Adjacent to similarly positioned brands
BERING Furniture & Display
• Priority given to shop in shop & mini- installations
Business Practices & Financial Viability
• Store turnover justification and opportunity for growth
• Reputation and standing
• Financially viable
• Agreement to minimum stock holding & frequency of replenishment orders

34. tools for success
Brand Activation
We equip your sales team with the tools for success:
• A retail store guide is delivered with all opening orders
• Seasonal campaign material updates your store display
• Where possible, we activate the brand and train your staff in person.
BRAND ACTIVATION
retail store guide
i n s p i r e d b y a r c t i c b e a u t y

35. warranty
international warranty
BERING INTERNATIONAL WARRANTY
Bering watches are made from the highest quality materials and supported by unprecedented
after-sales service
International Limited Lifetime Warranty
An international warranty is the proof of purchase provided with every BERING watch sold by an authorised retailer. It covers against
defects caused by faulty material or workmanship for the lifetime of the watch provided there is no evidence of damage or misuse.
*Excludes the battery, band, glass and other appearance parts subject to normal wear and tear.
6 Month Goodwill Guarantee
Additional to the brand warranty, BYMR authorises the store manager to approve a warranty repair for no charge within 6 months of
purchase provided there is no evidence of misuse.
12 Month Battery Guarantee
Additional to the brand warranty, BYMR provides a 12-month battery guarantee.
HOTLINE 1300 458 880
BYMR administer all repairs in-house, a hotline connects with a decision maker.

36. Contact
BYMR . Po Box 81 . Artarmon NSW 2064 . AUSTRALIA
Tel: 02 9436 2929 . Fax: 02 9436 2848 . E-mail: info@bymr.com.au
www.beringtime.com
i n s p i r e d b y a r c t i c b e a u t y