Metrópoli is a luxury retailer that will offer the finest fashion and quality products in an exceptional environment. Its Madrid store will be located in the city's fashion district and have an interior design inspired by a Spanish courtyard, featuring tile floors, white walls, columns, and a central fountain. Fitting rooms will be spacious with mirrored doors and leather couches. Visual merchandising will be minimalistic with mannequin displays and conceptual window fronts focusing on the garments. Marketing will include an app allowing customers to preview collections and book appointments.

1. Metrópoli
Spring/Summer 2013

2. Table of Contents
1-Mission Statement
2-Target Market
3-Store Identity
4-Interior Decor
5-Fitting Rooms
6-Cash Desk
7-Lighting
8-Lighting Fixture Plan
9-Auditory Marketing
10-Sight Lines
11-Merchandise Floor Fixtures
12-Marketing
13-Visual Merchandising

3. Mission Statement
Metrópoli will be Europe’s premier luxury retailer recognized for merchandise
leadership and superior customer service. We will offer the finest fashion and
quality products in an exceptional environment.
Brand Image
Metrópoli offers only the best. We strive to seek out merchandise that will
appeal to customer and only carry the finest collections.
Metrópoli Man
Strong. Confident. Professional. Adventurous. Urban. Stylish. Classic. Sharp.
Metrópoli Woman
Passionate. Feminine. Career-Driven. Professional. Urban. Trendsetter. Powerful.

5. Store Identity
Metrópoli’s Madrid location will be on
Calle José Ortega y Gasset, the city’s fash-
ion district. We will be located on the
ground floor of the prestigious Hotel Unico.
We have chosen this area as it is well known
to locals as a destination for luxury goods,
and the guests at the hotel who might not
know much about shopping in Madrid
won’t have to travel far.

6. Interior Decor
In our Madrid store, we want
to achieve the feeling of an
outdoor Spanish courtyard,
to show appreciation for the
city’s culture and history.
We will have black and white
mosaic tile floors throughout
the entire store.
To still keep a modern feel in
the store we will paint the
walls in Sherwin-Williams
“Superwhite”, which will
create a clean look.
We will have columns
created and placed within
the store, 3 on the right side
and 3 on the left.
Lastly we will place, in the
centre of the store, a water
fountain to complete the
“Spanish Courtyard” theme
of the store.

7. Fitting Room
Our fitting rooms are very spacious to comfortably accommodate our customers. We
want them to feel at ease and enjoy trying on their garments.
They will have the same flooring and paint as the rest of the store to create a cohesive
look.
The doors to the fitting room will be 2 frosted glass pocket doors.
Inside will be a wide, full-length mirror so the garments can be seen well.
Each fitting room will also be equipped with a modern, black leather couch to make
our customers comfortable.

8. Cash Desk
Our Cash Deask will be located at the
back of the store.
We will have a modern, light grey
desk, always adorned with fresh
orchids.
Our shopping bags will be a sturdy,
matte-black card stock, with our logo
on the bottom right corner in glossy
white, with handles made of black
satin ribbon.
We will also offer garment bags for
our suits and dresses, and those will
be made of water-resistant polyester.
They will have a zipper along the front
and will feature the same black body
with out logo on the bottom right
Metrópoli Metrópoli
corner in white.

9. In the centre of the store above the water fountain, we will
place a large Moroccan Chandelier as our decorative light
piece. We feel this completes the look and feel of an old
courtyard.
Throughout the rest of the store, we will place sleek track
lights, to make sure the store is well lit and the garments are
seen well.

10. Lighting Fixture Plan
Legend
Chandelier
Track Lights
Scale
= 1 SQ. Foot

11. Auditory Marketing
SWEDISH HOUSE MAFIA OVERWERK DAFT PUNK
Greyhound Day Breeak One More Time
Atom Relapse High Life
The Wave Night Shift Harder, Better, Faster, Stronger
AZEALIA BANKS CALVIN HARRIS DEADMAU5
Esta Noche Awooga October
Luxury Mansion There Might be Coffee
Fierce School Closer

12. Traffic Flow
Legend
Traffic Flow
Sight Lines
Scale
= 1 SQ. Foot

13. Merchandise Floor Fixtures
To display our merchandise we are creating custom shelving units. They will be
made of wood, with a dark brown finish. We will need 8 shelving units in total.

14. Marketing
We will create simple marketing for our
stores, to adverstise our new collections
Metrópoli’s
and special promotions or events within
the store.
In addition, we will be creating an
App, Metrópoli customers will be able
iPhone App for our customers. In this
Spring/Summer 2013
Collections to exclusively preview the next season’s
collections, make personal shopping
appointments for all four of our store
M
across Europe, and view our lookbooks.
Now in Stores

15. Visual Merchandising
The store’s visual merchandising will be quite minimal.
We will have 2 risers with 4 mannequins each, one which will display
the key Men’s looks, and the second riser will represent the Women’s
looks.
We will have closed-back front windows, with minimalistic but
artistic and conceptual displays, which will give more focus to the
garments than the art of the display.