DHL Express is the world's largest logistics company, founded in 1969 to deliver documents between San Francisco and Honolulu. It has expanded globally particularly in sea and air mail. The EFQM Excellence Model is a non-prescriptive business excellence framework promoted by EFQM to help organizations improve competitiveness through organizational management systems. DHL uses the EFQM framework to continually improve and strive for excellence through learning, creativity and innovation.