The document discusses quality assurance and accreditation in education. It defines quality as a product or service meeting customer expectations. Accreditation grants recognition to educational institutions that maintain suitable standards, providing students assurance of a quality education. The document outlines KVM College of Pharmacy's quality policy and values, emphasizing quality, social responsibility, and excellence. It explains that accreditation increases trust, accountability, and quality by requiring institutions to meet high standards. Several accreditation authorities are listed, including NAAC which assesses higher education institutions across seven criteria to evaluate quality status.