The document discusses quality assurance, emphasizing its importance for customer trust and competitive advantage. It outlines various forms of quality assurance, including quality audits, quality surveys, and product audits, each serving different evaluative purposes. The responsibilities for quality assurance extend beyond one individual, involving all stakeholders in production to ensure consistent quality performance.

1. QUALITY ASSURANCE
Dr B Merceline Anitha,
Assistant Professor,
Department of MBA,
Sri Ramakrishna College of Arts & Science,
Coimbatore.

2. Quality assurance…
• It is the assurance to customers that the
parts, products, tools etc…
• It is determining the procedures to be used of
regular checks or tests.
• In today’s world quality is most essential
among the competitors.
• It is not a responsibility of a single person but
everybody connected with the production.

3. FORMS OF QUALITY ASSURANCE
1. Quality Audit:
- Quality reviewer called auditor.
- It is used by companies to evaluate their own
quality performance, suppliers, licenses, agents,
and other regulatory agencies.
2. Quality surveys:
- Quality audit is not sufficient to top management.
- Analysis of users, Situation with that links
- Employees perception on quality
- Market conditions

4. 3. Product Audit:
- It is an independent evaluation of the product.
- It takes place only to the product
specifications.
- Providing regular inspection.
- Good will can be created to the customers.
- Providing additional assurance beyond the
routine inspection activities.
- Improves the product efficient.