Qualitative analysis of a company refers to the evaluation of intangible aspects of the company. Enrolling to this course helps you to learn industry, management & business analysis.
2. What Is Qualitative Analysis?
Qualitative analysis uses subjective judgment based on "soft" or
non-quantifiable data.
Qualitative analysis deals with intangible and inexact information
that can be difficult to collect and measure.
Machines struggle to conduct qualitative analysis as intangibles
can’t be defined by numeric values.
Understanding people and company cultures are central to
qualitative analysis.
Looking at a company through the eyes of a customer and
understanding its competitive advantage assists with qualitative
analysis.
3. Qualitative analysis, on the other hand, deals with intangible, inexact
concerns that belong to the social and experiential realm rather than
the mathematical one. This approach depends on the kind of
intelligence that machines (currently) lack, since things like positive
associations with a brand, management trustworthiness, customer
satisfaction, competitive advantage, and cultural shifts are difficult,
arguably impossible, to capture with numerical inputs.
Qualitative Analysis?
4. Example of Qualitative Analysis in Business
The idea behind quantitative analysis is to measure things; the idea
behind qualitative analysis is to understand them. The latter requires
a holistic view and a fact-based overarching narrative. Context is key.
For example, a CEO who dropped out of college would be a red flag in
some cases, but Mark Zuckerberg and Steve Jobs are exceptions.
Silicon Valley is, for better or worse, a different beast. A look at
McDonald's Corp's (MCD) financials a few years ago would have told
you nothing about a looming backlash against cheap, unhealthy food.
On the other hand, a purely qualitative approach is vulnerable to
distortion by blind spots and personal biases. Quantitative measures
can act as a check on these tendencies.
5. Steps in Qualitative Analysis?
Define your goals and objective
Collect or obtain qualitative data
Analyze the data to generate initial topic codes
Identify patterns or themes in the codes
Review and revise codes based on initial analysis
Write up your findings
6. What Are the Methods of
Qualitative Analysis?
Interviews
Ethnography (participant observation)
Narrative or discourse analysis
Focus groups
Document/archival analysis
