Author: Kat Hardisty Personas. Surveys. Deep-dive qualitative research. Customer demographics. Big-picture qualitative and small-detail quantitative. All too often, we look at them independently. But there's so much more we can do if we join them together! Let's we get our qual and our quant intermingling, having cocktails together and kicking off interesting discussions and use their combined powers to improve the world (or at least one of our little corners of it).