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Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
Shopaholic Scout Gamer Squirrel Good Sort Trainspotter
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QUAL AND QUANT, HELPING EACH OTHER OUT

Editor's Notes

  1. Some examples: Net Promoter Score (NPS) Customer Satisfaction Time to complete tasks Drop-out rates Churn numbers Campaign success measures Word-of-mouth acquisition Contact centre call volumes Staff happiness levels
  2. Examples of Persona segmentation questions Are you naturally, at heart, more of a spender or a saver? (Scale of 1-5. 1 = I’m a saver. 5 = I’m a spender.) When choosing a new service provider, which is most important to you? Getting the cheapest price Getting good service (easy to get hold of, fast to sort out issues, etc) How important is it for you to be with a locally-owned service provider? It’s really important to support local businesses It depends - price is more important to me When you get a bill, do you prefer to: Pay it off as soon as possible Wait until the last minute so the money stays in your account How much do you actively try to reduce the amount of power you use? (Scale of 1-5. 1 = “Not at all”. 5 = “All the time”) Do you consider yourself to be an early adopter of new technology? (E.g. new Apple products, smart watches, etc) (Scale of 1-5. 1 = “Nope. I wait to make sure it’s going to stay around’. 5 = “Heck yes, bring on the new toys!”