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Making the Most
of Mobile
ThoughtWorks Quarterly Technology Briefing
June 2013

Thursday, 4 July 13
Today
1. Thriving in the Shattered Future
Wolf Schlegel

2. A Day in the Life of Product Design
Chris Cheshire

3. The Tech Radar: A Mobile View
Wolf Schlegel

Thursday, 4 July 13
Thriving in the
Shattered Future
Wolf Schlegel
Developer & Market Technical Principal

Thursday, 4 July 13
“The single screen of our past has
shattered and the fragments have
embedded themselves in our pockets; on
our couches; and in our lives.”
— Jonny LeRoy

Thursday, 4 July 13
Thursday, 4 July 13
6.58 connected devices per person in 2020
http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf

“It took 38 years for the radio to reach an
audience of 50 million consumers, 13 years for
television, four years for the Internet, but only
two years for the iPhone.”
http://blogs.hbr.org/cs/2013/03/four_ideas_for_creating_mobile.html

Thursday, 4 July 13
Thursday, 4 July 13
User adoption?
Commercial models?
Technology winners?

Thursday, 4 July 13
Analytics /
insight

Strategy &
ideation

End users

Product manager

Continuous
design
Multi-channel
strategy

Competitive
landscape

Stakeholders
X-discipline team

Thursday, 4 July 13

Agile
development
core

Guerilla usability
testing

Continuous
delivery
A Day in the Life
of Product Design
Chris Cheshire
Experience Designer

Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Let’s talk mobile

Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
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Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
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Thursday, 4 July 13
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t

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Thursday, 4 July 13
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Thursday, 4 July 13
Thursday, 4 July 13
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Thursday, 4 July 13
Thursday, 4 July 13
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Thursday, 4 July 13
The Tech Radar:
A Mobile View
Wolf Schlegel
Developer & Market Technical Principal

Thursday, 4 July 13
The
Radar

Thursday, 4 July 13
Techniques
Responsive
Web Design
HTML5
Storage

Thursday, 4 July 13
Techniques

HTML5
Storage

Thursday, 4 July 13
Responsive
Design

Thursday, 4 July 13
Responsive
Design

- so why not “adopt”!?
•Huge development time
•Type of application
•Limitations with automating testing
•Lack of tooling
Thursday, 4 July 13
Platforms

Calatrava

SMS & USSD as a UI
Thursday, 4 July 13
Platforms

Calatrava

Thursday, 4 July 13
SMS & USSD
as a UI

feature-phone technology
Thursday, 4 July 13
SMS & USSD
as a UI

Thursday, 4 July 13
Tools
Browser-based
Templating

Thursday, 4 July 13
CSS Frameworks &
handwritten
Javascript,
as a platform &
MV* frameworks

Languages & Frameworks
Thursday, 4 July 13
Javascript,
as a platform &
MV* frameworks

Languages & Frameworks
Thursday, 4 July 13
SASS Sandwich!

Speed!

Thursday, 4 July 13
CSS Frameworks
Becoming the de facto standard?

A powerful combination

Thursday, 4 July 13

“adopt”
CSS Frameworks
Becoming the de facto standard?

A powerful combination

“adopt”

Quick prototyping for a “lean” approach
Thursday, 4 July 13
CSS Frameworks

Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thursday, 4 July 13
Thank You
ThoughtWorks Quarterly Technology Briefing
June 2013

@wolfwolf
@cjcheshire

Thursday, 4 July 13

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ThoughtWorks Quarterly Technology Briefing June 2013, Hamburg