Special Guest Presenters from this webinar included: "The Role of Research Panels in Montana Tourism Research" Dr. Christine Oschell Assistant Director The Institute for Tourism and Recreation Research, The University of Montana This presentation will reflect gas prices and how the prices of gas are impacting travel in Montana. Using a research panel very important insights were found and had an impact on major decisions made by the Montana Office of Tourism. "Domestic Medical Travel" Dr. Simon Hudson Director and Endowed Chair Center of Economic Excellence in Tourism and Economic Development, The University of South Carolina Medical Tourism is becoming more and more popular throughout the US as many are traveling to other medical practices to save money and find quicker, better or more affordable treatment. The most sought after medical procedures by travelers include non life threatening planned out treatments (elective procedures) and specialized surgeries such as joint replacement, cardiac surgery, dental surgery, and cosmetic surgeries.

1. The Rise of Domestic Medical Tourism and Effective Panel
Use for Tourism Research
Rudly Raphael – President, qSample
Dr. Christine Oschell – University of Montana
Dr. Simon Hudson – University of South Carolina
The Rise of Domestic Medical Tourism and
Effective Panel Use for Tourism Research

2. Text
The Role of Research Panels in
Montana Tourism Research
Christine Oschell, PhD
Director of Survey Research
Institute for Tourism and Recreation Research (ITRR)
University of Montana

3. Background
• How does my institute work?
• Why a panel?
• Recruiting panel members.
• Benefits of a panel.

4. Case Study 1: Gas Prices and
Travel: What will happen?
• Panel survey of previous visitors to Montana
and those interested in Montana
• Survey administered March 19- 27, 2012
• 627 respondents
• http://surveyanalytics.com/s/
1-1442120-2964638

5. Any
Trip
MT
Trip
Would
spend
less
on
discre2onary
items
85%
65%
Do
less
costly
ac2vi2es
83%
64%
Would
eat
out
less
71%
54%
Stay
fewer
nights
in
hotel/motels
65%
45%
Change
mode
of
transporta2on
to
MT
55%
17%
Eliminate
trips?
34%
14%
How might rising gas prices affect
your upcoming pleasure trips?

6. Case Study 2: Flexibility
in Montana Travel
• Panel survey done in February 2013.
• Yielded 1,363 responses.
• Informed major decisions for the Montana
Office of Tourism.
• Ease of sharing results.
http://surveyanalytics.com/s/
1-1442120-3111942

7. 7
Domestic Medical
Travel

8. 8
Agenda
• What is domestic medical travel?
• Who are the key players?
• Why the growth?

9. 9
What is domestic medical travel?
• Domestic tourism for the primary purpose of
invasive, diagnostic, or lifestyle medical treatments.

10. Who are the key players?
Medical Tourists
Motivated By:
Affordability
Availability
Opportunity to vacation
Privacy and anonymity
Advanced technology
Better quality care
Quicker access
Medical Brokers
Travel Agents
Online Agents
Employers
Insurance
Companies
Direct Channel
Hotels
And
Resorts
Medical
Medical Facilities
-Invasive
-Diagnostic
- Lifestyle
Demand
Intermediaries
Supply
Source Market
Externalities
Economy
Health System
Political System
Destination
Externalities
Destination brand
Political Stability
Accreditation
Accessibility

11. Demand
• Influenced by:
– Affordability
– Availability
– Opportunity to vacation
– Privacy and anonymity
– Advanced technology
– Better quality care
– Quicker access 11

12. Intermediaries
12

13. 13

14. 14

15. Employers
15

16. Boeing Co. has a similar arrangement for heart
surgery at Cleveland Clinic for the company’s
83,000 nonunion employees, dependents and
retirees.
16

17. PepsiCo employees covered by its health insurance
plan can travel to Johns Hopkins Medicine in
Baltimore for heart surgery and joint replacements
with no out-of-pocket costs.
17

18. Lowe s have a deal with Cleveland Clinic
making its cardiac care available to
employees.
18

19. Supply
19

20. • After conducting medical tourism research in
other countries, Galichia Heart Hospital decided
to challenge itself to see if it could offer
comparable prices on heart procedures and other
services.
• By cutting prices, the hospital found it was
attracting an additional two medical tourism
cases a week, or approximately 100 a year,
which generates $1million in incremental
revenue per year. 20

21. • Oklahoma is positioning itself as the medical
tourism destination for oncology care in the U.S.
21

22. 22
Why the growth?
• 1. Growth in health and wellness
• 2. A reaction to outbound medical tourism
• 3. More employers and insurers are offering financial
incentives to encourage workers to consider domestic
medical
• 4. The aging population and the baby boomer cohort
• 5. Consumer trends
• 6. Destinations see the health sector as an opportunity
• 7. A recognition of the economic impacts
• 8. Technology (e.g. Fresenius Medical Care)

23. 1. Growth in health & wellness
23

24. 2. A reaction to outbound
medical tourism
24

25. 25

26. Competing on
Customer Service
26

27. 3. Financial incentives
• In 2009, a supermarket chain in Maine, with
27,000 employees, offered to send its staff
needing knee or hip replacements to Singapore.
The medical costs would be so low that the
company would pay the employee s insurance co-
payment of about $2,500 and the travel expenses
for the employee and a spouse or companion.
• The move attracted the attention of hospitals in
Maine and Boston, who offered to match the
Singapore prices. In the following two years, ten
employees had the surgery, but all elected to stay
in the U.S. 27

28. 4. Aging population: Wooing Zoomers

30. “Over the hill? I’m just
beginning to enjoy the view!”

31. 5. Consumer
Trends
31

32. Avg.=4 Avg.=2
Average number
of vacation days
left untaken:
Vacation deprivation

33. 6. Destinations see the
health sector as an
opportunity
33

34. 7. A
recognition of
the economic
impacts
34

35. Questions?
For more information about qSample or to request a quote, visit our
website at www.qsample.com
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