QR codes, developed by Denso Wave in 1994, are scannable matrix codes used for various applications, particularly in gaming. They enhance user engagement by providing easy access to in-game prizes and experiences through simple smartphone scans. Different types of QR codes (static vs. dynamic) serve various purposes in game marketing and integration.

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2. 01. What Is A QR Code?
02. Static QR Code vs. Dynamic QR Code
03. Why Is QR Code For Games Important?
04. What Are The Benefits Of A QR Code For Games?
05. Different Ways To Use QR Codes In Video Games
06. How To Create A QR Code For Games?
07. How To Maximize QR Codes For Games?
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4. QR code stands for "Quick Response," which was devised
by Denso Wave in 1994
It is a scannable matrix of black and white squares and the
information is contained in this design and alignment
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6. Static codes Dynamic codes
Can't change the information Can change the information
Best for storing static or
confidential information
Best for online retargeting &
tracking

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8. You must improve your game design, storyline, & marketing in today's
competitive gaming market
Gamers will no longer input a URL to obtain their prizes or search a
gaming library. Instead, they may gain entry with a simple scan of their
smartphone
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10. Increase playability Enhance social media presence
Connect in-game
experiences to real-world
Raise companion app downloads
Smooth information transfer
Simply integrate into any
background
Data tracking for video game marketing
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12. Use a URL QR code to provide in-game prizes
Incorporate interactive video clues with detective game plot
Use bulk URL QR code
Use URL QR code to access video games
Use an MP3 QR code & Spotify QR codefor a video game's
soundtrack
Use the App Store QR code to increase downloads
Create a contest for players with a multi-URL QR code
Use the Twitch QR code to promote your partner streams &
gaming personalities
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14. 1 2 3 4 5 6
Select QR
code type
Enter the
website
Add a
border &
a "Scan
me" logo
Select
color
Download
your QR
code
Add it to
any video
game
design or
box
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16. Pay attention to the visual
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17. Include a call to action
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18. Include an image, logo, or icon
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19. Right-sizing matters
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20. Proper placement
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21. T H A N K Y O U
T H A N K Y O U
T H A N K Y O U
WE HOPE YOU LEARNED SOMETHING NEW!
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