The document discusses QR codes, emphasizing their traditional black and white colors for maximum contrast and readability. It explores the possibility of using colorful QR codes, outlining benefits like increased attention and brand awareness, as well as tips for designing effective colorful codes. Components of QR codes that can be colored include the eyes, data points, frame, and backdrop.

2. Table of Content
Why are
QR Codes
White and
Black?
Does QR Code
Have To Be
Black and
White?
What Are The
Benefits of
Having Colorful
QR Codes?
What QR Code
Components
Can You
Color?
Tips on How to
Make a
Creative QR
Code Layout

3. Why are QR
Codes White
and Black?
Black and white are the standard
colors for QR codes since they
have the maximum contrast.

4. When colors were less contrasted,
it was difficult and inaccurate to
read QR codes in the past

5. You can color your code thanks
to the innovation in the QR
industry and technological
developments, provided that the
color is high contrast.
Does QR Code
Have To Be Black
and White?

6. What QR Code
Components
Can You Color?
Eyes
Data points
Frame
Backdrop

7. Benefits of Having
Colorful QR Codes Grab more attention
Instill brand awareness
Promote QR code uniquity
Blend with thematic QR
code campaigns

8. Add an image
Tips to Make a
Creative QR Code
Layout
Colorize Use high contrast
Skip a dark
background

9. Keep it square
Reshape the edges
Mind the quiet zone
Make it stand out

10. Keep your QR code
design simple
Give the codes a
space to blend in
Include a call to
action
Add a logo

11. Thank You