The document discusses how the author planned and designed an EDM magazine to attract their target audience of young music fans. They carefully researched EDM artists, magazines, and fan demographics to select colors, aesthetic designs, and content that would appeal to this audience. Key elements included a striking color scheme inspired by live shows, artistic poses and photos of the featured artist, and intriguing headlines to engage readers. Feedback from peers confirmed the design successfully captured the EDM genre and would attract the intended target market.

1. Q5. How did you attract/address
your audience?

2. Planning & Research in Relation to Target
Audience
When in the initialisation of the planning and research stages if my
magazine product (fornt cover, contents page and double-page spread) I
had to firstly put my target audience as the priority in the font of my mind
to ensure that all of the content visualised within met the expectations
and interests of a typical EDM target audience for overall succession.
This is the most significant factor of any production as the audience are
the key to the popularity/success of any type of products whether it’s a
film, music video or magazine. I wanted to ensure that my audience
enjoyed the design as much as they did reading the textual details too to
physically maintain the sales for the brand.

3. Choice of EDM Artist
When it came to choosing my focal EDM artist to be
the main feature of my magazine’s imagery, I
considered age and ethnicity firstly to match a
typical EDM artist within industry who is young and
typically American/British/Dutch white. This would
fit the conventions of an EDM artist, Will’s
appearance is almost exact to how I wanted it
according to that most other EDM musicians such as
martin Garrix and Tiesto have messy hair and a
rather attractive, smooth faced appearance, Will
was offered all of these features and was therefore
used as my main artist. I felt that the artist’s
appearance was highly important for my magazine
to appear aesthetically attractive as this would
appeal to my audience more in terms of promoting
modern, young generation vibes to men and
women.

4. Artist Stance
As seen to the right side are the three stances used for my artist
within my front cover, contents page and double page spread. I
had conducted research into existing EDM magazines and how the
artists were artistically presented on them and how this is an
attractive feature within for them appearing superior and bold
reflecting their superstar-like nature. I had Will pose in various
of the following stances such as Will’s body tilted and head
straight forward with his head tilted slightly in the air within a
close up and medium shots of him standing noble to reinforce his
confidence as the ‘next major EDM artist.’ creating an original
image of which reflects a popular artist within the brand’s issues
is highly important as a seller as an eye-catching image is one of
the main features that intrigues readers. These images were
chosen specifically amongst the others as seen within my
photographic experimentation post as the lighting and quality
was very good, offering the strongest stances for an overall
successful design.

5. Colour Choices/Colour
Scheme
As seen within my colour scheme, feature story and name ideas post, I
had thoroughly experimented and researched into various colour
schemes based off of my own created ones and original colour schemes
used within various existing EDM magazines as seen to the right are
screenshots from this post and analysis of where I had chosen colour
scheme four as my final choice due to it offering contrasting colours
that blend nicely and reflect the genre thoroughly through
connotations of day, night and peace, three key areas of EDM
performance and it’s messages offered to the audience. I had
consistently stayed with this colour scheme all the way throughout my
magazine expect the artist logo to create persistency and accuracy
towards the house style of my magazine. This was highly successful in
terms of feedback.
Though these colours may appear in some way masculine in relation to
male connotations through colour, I also felt that the white reinforcing
purity and delicacy could reinforce the female side too, but due to 55%
of men being more attracted to EDM than women I felt that more
masculine colour should have been used to create an accurate
representation of interests towards my audience. The colours had
worked successfully through the aesthetics of my music magazine
throughout the front cover, contents page and double-page spread
according to my teacher and students within my class and A2 Media.

6. Aesthetic Design
The aesthetic design of my magazine as purely
influenced by EDM Mag’s Carl Cox issue of which
featured a really intriguing stripe/stroke appearance in
terms of background and shapes to be placed over the
main image. These had followed a neat colour scheme,
followed by some having lower opacity for the artist to
still be easily recognised by the audience. I was greatly
inspired by this design and had applied a similar but
unique version to my own following my own colour
scheme to reflect strobe lights as seen within a live EDM
performance. This gives the image more of an
active/lively feel which would encourage them to buy it
as they can feel as if they’re part of their own EDM
experience by exploring the content og the magazine
and indulging into the aesthetics within. Furthermore, a
glitched-like/fazed design for the masthead also
reinforced my chosen genre in that it appears
electronically artistic, two main features of the genre
itself which made the stylisation of my final product
overall successful.

7. Language
The scriptures of the articles originally sourced from my Google Mock-ups and
were purposefully using direct mode of address to allow my audience to feel
as if they have a connection with the EDM brand of Plugged-in. This would
ultimately make my reader feel more comfortable and engaged with the
content based on my featured artist and the brand itself. I also made it
rather simplistic and not overly wordy to keep my occupied with non-boring
or off topic information. The engagement of the text would allow
myteenager/young adult target audience to escape from issues and enjoy the
content based on the intriguing EDM content though most of the texts are
based in an article format.

8. Main Feature Story and Features Stories
To maintain a string and intriguing main feature story for my final product in
relation to my focal artist DJ Reform, I had fused this with another major
artist so that the fans of both would be hugely attracted to the content
within by having the text: Reform collabs with Don Diablo for Tomorrowland
2016. Tomorrowland is one of if not the biggest music festival in the world
and focuses primarily on hosting popular EDM artists only as it is an EDM
concert. Moreover Don Diablo is one of the most well-established EDM artists
of all time, meaning that the combination of all three elements here works
very successful in keeping my audience intrigued.
Another main feature story/feature story is based around DJ Reform’s new
album release as I felt that album releases of popular artists are a
mainstream feature of which promotes hype in audiences, meaning public
popularity from advertisement.
The slight hints in short and snappy texts on the front cover of the features
stories and other texts are done conventionally and purposefully to make my
audience curious and intrigued to read more of the content based on what
they’ve seen on the front.

9. Plug
The special offer held conventionally within my bold
plug offered within the right side is the chance to
win wireless, Bluetooth Studio Beats, some of the
best digital headphone equipment used within
professional industry standards. I felt like this
particular type of music listening equipment were an
excellent prize for my audience as many would
aspire to be a DJ or a professional music designer,
and these headphones are of which major DJ’s such
as Tiesto and Alesso use in live performances
meaning that they are really expensive and popular.
To win these Beats for free by the offering by the
brand of the magazine would be rather generous
gift, encouraging my audience to purchase the
magazine to have a chance to this product is lso
most suitable to my target audience as headphones
are used often by teenagers/young adults on a daily
basis throughout daily activities other than music
such as running and work life.

10. Social Expression of EDM
• The genre of EDM expresses social happiness and love through the power
of music and its connectivity with the public. It’s not only the love for
the music and the crowd that’s important but for the music too, within
my magazine I have tried to really advertise a powerful figure of my
artist in that he isn't just someone who is of the money, but someone
who wants to share his music and news with through his connection with
Plugged-in with his audience. I think my final product deals with positive
factors of music as an art and for it to be celebrated by both the people
who make EDM how popular it is today to really connect the brand to the
artist to the audience in a close way. This would be a method of
advertisement promoting the sale of my magazine.

11. Audience Feedback
• Rebecca Chapman: “Some really goes stuff you’ve designed for the magazine Lew. I think your
colour scheme blends nicely with the futuristic/strobe light design that you have going on, well
done.”
• Katie Bunn: “I think the blue, black and white work really well with your EDM final product as
they compliment the visually captivating aesthetics.”
• Keiran Mortimer: “The final design across the entirety of the work’s body works effectively and
efficiently with the colour scheme as nothing seems overly busy but just right to have lots of
intriguing things all going on at once.”
• Toms Balodis: “Quality design broski, love the different opacity changes in the blue and white
with the stripes and the breaking of conventions within the artist logo as it really stands out. ”
• Amani White: “You pulled off the colour shcme and design great bro! really like how the stripes
fade over your artist as if they're like strobe lights in a club or something, really reinforces your
genre nicely.”
Question. Do you feel that the colours and aesthetics of the
magazine work well across the entirety of the product?