The document discusses the target audience for a proposed alt-rock music magazine. It indicates that the target audience would be young alt-rock fans based on research showing that magazines are generally most popular among young people who have free time to explore their interests. The content of the magazine is aimed at younger readers by focusing on behind-the-scenes articles and non-technical interviews rather than more technical musical discussions that may appeal more to older readers. By targeting specifically young alt-rock fans, the magazine can have a distinctive style that increases loyalty among its readership.