1) The film opening engages audiences through providing topicality, entertainment, suspense and diversion based on uses and gratifications model of audience behavior. 2) It takes the audience into the exciting world of AI and business through fast paced editing focused on a main topic in the news. Visual spectacle from drone shots and scenes help entertain. 3) The product will attract 15-35 year olds through a sense of action and danger as the robot develops its own will and acquires its target, increasing the threat level and suspense for audiences.