The document analyzes how the author's media product employs, adapts, and challenges conventions found in real music videos, particularly focusing on techniques such as camera eye contact and close-up lip-syncing. It discusses inspirations drawn from existing music videos, including motifs of love and relationship dynamics, illustrated through symbolic props like roses and visual storytelling techniques. Additionally, it highlights the importance of sound, costume choices, and location in conveying emotions and narratives in the music video genre.

1. Q1: My product and real media
products - comparison
Q1: In what ways does you media product use, develop or challenge forms and
conventions or real media products?

2. images/camera
Eye contact and interaction with audience is a good
thing to include and so, after critiquing Rihanna’s
video for Only Girl (In The World), I found the
technique of the camera moving around the artist
Lip-syncing is an important convention in music as she sings into the camera which I liked a lot and
videos and so I made sure that my female so set about replicating this in my own video.
protagonist was doing so throughout the video.
The example above was a re-occurring motif as
when the line “we could have had it all” was said I
used this close up to reiterate the importance of
this line.
Below is some examples of close up lip-syncing in
real dance music videos - Delilah, Katy B and
Gemini.

3. images/camera
While researching existing products I came across one that features a female character in both
beach and forest locations and so this was inspirational to me. As you can see the spinning
around on the beach is a movement similar to mine as well as running through the forest below...

4. images/camera
I really loved this image from Birdy’s image as it
really captures the emotions of the song and so I
really wanted to do something similar in order to
convey the character’s more thoughtful side.
The prop of the rose is featured throughout the
video as it a good way of visual code of love and so
her picking the petals is symbolic of her feelings.
The rose is featured in many music videos and my
example is from Lana Del Rey’s video for Blue
Jeans which is also a song about a break up. She
uses a rose in many of her videos as it quickly
Here is another example of connotes to the audience love and passion.
a rose from ‘Video Games’.

5. images/camera The spinning in the flashback connotes innocence and
young love which I thought was important to feature as it
shows how naive and immature the relationship may have
been which could have been a contributor to why it ended.
This example is from the ‘Video Games’ video which uses lots
of old footage to create a feeling of nostalgia. As she is writing
about a past relationship I think it is interesting to note her
inclusion of similar images such as a young girl spinning
around as it shows that it is a good image to use to get across
innocence.
Kissing is also featured a lot in love songs and so
in my flashback sequence I’ve featured some
kissing so that it is obvious to the audience that
they were in a loving relationship before they
broke up. The example I’ve used is from dance
music group Nero’s video for ‘Crush On You’.

6. sound
For the introductory flashback sequence I used an
acoustic version of Adele’s Rolling in the Deep before
fading into the remix. Many artists use an introductory
or concluding monologue or differing piece of music
from the main song as well including these two
examples... We Found Love by Rihanna
Diegetic sound can also be heard during the title sequence The One That Got Away by Katy Perry
and the ending as the sounds of the beach can be heard
including the waves breaking. This technique of hearing
the sounds of the location is often used in real media
products as it helps to establish the feel of the location.
Example: Ill Manors by Plan B

7. costumes
On the beach my protagonist wore a fluffy
cardy which signifies being comfortable with
herself and is also similar to what some
modern female artist wear such as Lana Del
Rey (who also matches the similar arm
movements of hugging shoulders).
Examples: Going
Nowhere by Magnetic
Man and Go by Delilah
I managed to feature a hoodie
in the video which is a
convention for dance videos
and so adds a bit of an urban
In the forest scenes I used a plain white shirt to contrast with the edge. The maxi dress shows off
luscious green of her surroundings. These style of shirts are also some flesh too which is a
very fashionable at present and wearing fashionable clothes is a convention although I tried to
convention of music videos. keep this to a minimum as I
The example on the right is from a recent popular music video, was trying to represent her as
which again matches the ‘looking up’ movement that I used. not being a sexual object.