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10 Essentials to Sponsorship Activation

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Event sponsorship is a huge market plagued by inefficient spends and diluted messaging. Brands are spending big without focusing on authenticity, efficiency, or digital innovation.
With our 10 Essentials to Sponsorship Activation we’ll rethink traditional sponsorship practices, showing how ambassador and digital activation are the keys to fantastic brand value and return that will completely change economics of the event industry.

Published in: Marketing

10 Essentials to Sponsorship Activation

  1. 1. 10 ESSENTIALS TO SPONSORSHIP ACTIVATION
  2. 2. WHY ARE YOU SPONSORING ACTIVE LIFESTYLE EVENTS? DIRECTLY ENGAGE A TARGETED MARKET BUILD AWARENESS & BRAND AFFINITY GENERATE LEADS AND CUSTOMERS
  3. 3. WHERE DO MOST SPONSORSHIPS FALL SHORT? CONTENT & AUTHENTICITY Delivering forced or boilerplate messaging DIGITAL REACH Limiting engagement to a handful of offline touch points BRAND ACTIVATION Favoring awareness over meaning, relevance, and brand affinity LIFETIME VALUE Not building long tail assets or touch points BUSINESS VALUE Ineffectively converting engagement into marketing funnel
  4. 4. 10 ESSENTIALS TO SPONSORSHIP ACTIVATION  EVENT AMBASSADORS Activate brand ambassadors at event  CONTENT ENGAGEMENT Generate rich, authentic event content  DIGITAL INTEGRATION Leverage event’s digital channels  DIGITAL TOUCH POINTS Plan content calendar – pre to post-race  ONLINE COMMUNITY Connect people, assets, and offers online  BRAND AFFINITY Establish brand value and credibility  MAXIMIZE DIGITAL REACH Broaden distribution and amplification  TARGETED PROMOTIONS Run original, event-tailored contests  MEASURE PERFORMANCE Track digital reach and engagement  GENERATE LEADS Tie assets and offers to your funnel
  5. 5. R PARTICIPANT ENGAGEMENT FLOW Through authentic content from event ambassadors, distributed by the event, participants are naturally educated and engaged PRE-RACE POST-RACERACE Ambassador Stories Pre-Race Checklist Finisher Photos & Updates Event Promotion Event Recap with Product Overview Product Review & Endorsement Ambassador Announcement Awareness Lead Gen Education Education Lead Gen Education Awareness
  6. 6. R BUILDING LIFETIME VALUE Ambassador event content tied into your digital channels and online communities provides long-lasting value, efficiently delivering impressions and brand engagement at diminishing cost Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 IDEAL SPONSORSHIP VALUE TRADITIONAL SPONSORSHIP VALUE BrandVisibility/Engagement
  7. 7. AWARENESS Visibility, understanding, and recognition BRAND AFFINITY Credibility, value, and interest CONVERSION qualified leads and sales MORE EYEBALLS  Broad digital reach  Coordinated touch points  Authentic content SUPERCHARGING YOUR MARKETING FUNNEL MORE ENGAGEMENT  Targeted messaging  Educational content  Ambassador validation MORE BUSINESS  Compelling, event-tailored promotions  Promotion distribution & amplification
  8. 8. CURRENT EVENT SPONSORSHIP SPONSORSHIP IQ ACTIVATION PACKAGE AMBASSADOR ACTIVATION CONTENT ENGAGEMENT ONLINE AMPLIFICATION OUR PLATFORM MAKES SPONSORSHIP ACTIVATION EASY AND COST-EFFECTIVE
  9. 9. WE MANAGE EVERYTHING FOR YOU From your ambassadors and online community to your content and digital channels, we make it easy to maximize sponsorship return AMBASSADOR ACTIVATION & MANAGEMENT CONTENT CREATION, MANAGEMENT, & DISTRIBUTION CAMPAIGN MANAGEMENT & ANALYTICS
  10. 10. CONTACT US for package options Bryan Ferguson bryan@athlete-iq.com ACTIVATION PACKAGES

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