Better List Building through Effective Squeeze Page Use

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Slides from a presentation that provides an overview of the squeeze page process, from collecting names and email addresses to delivering the opt-in incentive

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Better List Building through Effective Squeeze Page Use

  1. 1. Better List Building throughEffective Squeeze Page Use with Carma Spence www.CarmaSpence.com
  2. 2. What is a Squeeze Page? • Squeeze names and email addresses from visitors© 2012 Carma Spence www.CarmaSpence.com
  3. 3. What is a Squeeze Page? • Focused squeeze page – Single purpose: • Enter your name and email address or leave© 2012 Carma Spence www.CarmaSpence.com
  4. 4. What is a Squeeze Page? • Reverse squeeze page – Focused more on content • Be impressed by my knowledge, then sign up for my list© 2012 Carma Spence www.CarmaSpence.com
  5. 5. Squeeze Page Effectiveness • Traffic source impacts squeeze page performance – Focused squeeze page: • direct, pre-sold traffic – Reverse squeeze page: • paid and organic search© 2012 Carma Spence www.CarmaSpence.com
  6. 6. Tools You’ll Need • Web hosting – Where your pages “live” on the web • Method for creating web pages – HTML editor – Content management system© 2012 Carma Spence www.CarmaSpence.com
  7. 7. Tools You’ll Need • Autoresponder service – Automates CAN-SPAM compliance • Aweber • Constant Contact • iContact • MailChimp© 2012 Carma Spence www.CarmaSpence.com
  8. 8. Tools You’ll Need • Why choose double opt-in over single? – 72.2% increase in unique opens – 114% increase in clicks – 48.3% lower bounce rate – 7% lower unsubscribe rate » Data from MailChimp 2011© 2012 Carma Spence www.CarmaSpence.com
  9. 9. Tools You’ll Need • Opt-in gift – Downloadable is easiest • Written (PDF) • Audio (mp3) • Video (mov or mp4) • E-course – Physical OK • They pay for shipping of CD, DVD or book© 2012 Carma Spence www.CarmaSpence.com
  10. 10. Opt-In Gifts • Addresses compelling need or question • “Pink Spoon” – A taste of what you have to offer • Self-promotion – Invite to take the next step with you • www.dragonwyze.com/optinbonussecrets© 2012 Carma Spence www.CarmaSpence.com
  11. 11. The Squeeze Page Process© 2012 Carma Spence www.CarmaSpence.com
  12. 12. The Squeeze Page Process • Squeeze page – Compelling headline – Opt-in box – Description of gift© 2012 Carma Spence www.CarmaSpence.com
  13. 13. The Squeeze Page Process • Thank you page – Custom made – Automated generic© 2012 Carma Spence www.CarmaSpence.com
  14. 14. The Squeeze Page Process • Confirmation email – CAN-SPAM compliance – Send to download© 2012 Carma Spence www.CarmaSpence.com
  15. 15. The Squeeze Page Process • Download page – Prime marketing real estate – Make it easy to understand – Add “surprise” bonuses© 2012 Carma Spence www.CarmaSpence.com
  16. 16. The Squeeze Page Process • Download page – Bring back navigation – Invite to connect on social media – Encourage sharing© 2012 Carma Spence www.CarmaSpence.com
  17. 17. Examples of Squeeze Pages • Text-based squeeze page • www.dragonwyze.com/riccoboni/ • Audio squeeze page • www.dragonwyze.com/optinbonussecrets • Video squeeze page • www.dragonwyze.com/sellmorebooks/ • Reverse squeeze page • www.carmaspence.com/blog© 2012 Carma Spence www.CarmaSpence.com
  18. 18. Advanced Tactics • Squeeze pages with two opt-in forms have higher conversion rates – One on the side – Another at the bottom© 2012 Carma Spence www.CarmaSpence.com
  19. 19. Advanced Tactics • Follow up sequence – Confirm they received the gift – Help them consume the gift – Monthly/bimonthly newsletter© 2012 Carma Spence www.CarmaSpence.com
  20. 20. About Carma • Expert in online presence & strategy – KidsGrowth.com – Genome.gov – Unstoppable.com – CindyAshton.com© 2012 Carma Spence www.CarmaSpence.com
  21. 21. About Carma • Author of book on home page design for authors, speakers and coaches www.dragonwyze.com/homesweethomepage© 2012 Carma Spence www.CarmaSpence.com

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